ONFC Brand Manager Job Vacancy in Canada

Position: Brand Manager
Organization: ONFC http://www.onfc.ca
Location: Mississauga, Greater Toronto Area, Ontario

SUMMARY OF POSITION

Responsible for developing, managing, and implementing all marketing
activities for ONFC’s Private Label. In order to maximize sales for
ONFC’s Private Label, the Brand Manager will create annual marketing
plans, oversee outside advertising efforts. Brand manager shall also
be responsible for the integra

tion of public relations, media, and
agency initiatives to optimize business growth and profitability.

REPORTS TO: Director of Sales and Marketing

KEY RESPONSIBILITIES
• Manage the entire marketing lifecycle of ONFC’s Private Label
portfolio, including strategic marketing initiatives and tactical
day-to-day activities.
• Conduct market research on business drivers in order to specify
customer requirements for existing/upcoming products.
• Lead the product launch process, including defining and tracking
promotions and other related deliverables.
• Analyze marketing programs and recommend yearly improvement to
strategic plans.
• Establish brand positioning statements and value proposition(s) for
ONFC’s Private Label.
• Manage all interactions with public relations staff, media
personnel, and advertising agencies to increase brand awareness among
customers.
• Select, implement, and use tracking and reporting tools for
monitoring the performance of brand initiatives.
• Integrate branding efforts with other business units, such as sales,
product developers, training, and customer service.
• Conduct market and/or consumer research in order to gain insight
into new opportunities and selling channels.
• Conduct competitive analysis to monitor the activities and
developments of competing organizations; make recommendations based on
findings.
• Communicate brand awareness plans and programs to senior management;
evangelize product branding within the organization.
• Assist in the creation of product design, packaging, labeling,
distribution, print and online advertising, and other tasks.
• Build and maintain a network of market contacts, industry
associates, and other key relationships in order stay current with
emerging market trends.
• Identify and forecast market shifts and threats.
• Create financial models, benchmarks, budgets, and data analysis methods.
• Where necessary, prepare and deliver product presentations, white
papers, press releases, customer briefings, and other sales tools.
• Assist in the creation of product training plans for sales representatives.

QUALIFICATIONS
• University or college graduation in marketing, business, or economics.
• 3-5 years of related work experience in marketing or brand
management; or an equivalent combination of education and experience.
• Knowledge of retail and/or wholesale sales principles, methods,
practices, and techniques.
• Multi Brand Experience-managing a brand
• Understanding of bringing organic products onto the market place
• Demonstrated success in consumer-centric brand strategies, including
product launches and execution of sales and marketing efforts
• Experience in natural and organic food industry
• Agency experience would be considered an asset
• Understands CFIA, Pro Certification/Eco Cert Practices
• Ability to write clear and concise market-driven positioning
statements, value propositions, and product requirements and
specifications.
• Excellent speaking skills, including presentation experience to
large and diverse audiences.
• Able to effectively communicate both verbally and in writing.
• Able to build and maintain lasting relationships with corporate
departments, key business partners, and customers.
• Excellent negotiation and interpersonal skills, with a high degree
of tact and diplomacy.
• Functional knowledge of MS Word and MS Excel.
• Able to learn new applications.
• Prior experience utilizing the Internet as a marketing vehicle.
• Must have a valid driver’s license and a good driving record.