Job Location: ,
– The nature if the work is focused on consumer insights, assortment planning,
Go to Market, and product management activities.
– Responsible for driving integrated, profitable, and relevant product
assortments, expressing the category vision in the market place. Selecting and
assorting product collections across categories to drive profitable, premium
category assortments as well as premium consumer experiences for retail and
wholesale customers.
– Provide leadership within country product merchandising as a manager level.
Develops and manages Footwear and Apparel/Accessory business planning and
go-to-market strategy. Establishes strategic merchandising direction to ensure
optimal assortment across business units, categories, seasonal stories, and
distribution.
– The nature if the work is focused on consumer insights, assortment planning,
Go to Market, and product management activities.
– Responsible for driving integrated, profitable, and relevant product
assortments, expressing the category vision in the market place. Selecting and
assorting product collections across categories to drive profitable, premium
category assortments as well as premium consumer experiences for retail and
wholesale customers.
– Provide leadership within country product merchandising as a manager level.
Develops and manages Footwear and Apparel/Accessory business planning and
go-to-market strategy. Establishes strategic merchandising direction to ensure
optimal assortment across business units, categories, seasonal stories, and
distribution.
Product Merchandising Strategy
– Manages overall Converse Taiwan product business. Analyzes and determines
market needs based on consumers, customers, competitions, and channels to
assort relevant seasonal product line plans across business units, Footwear and
Apparel/Accessory, with focus on Footwear.
– Builds and manages overall product assortment plans to deliver seasonal
product stories and brand initiatives. Confirms wholesales and retail pricing
strategy, as well as monthly flow plan and Go-to-Market approaches.
– Joint ownership with Greater China Business Directors of managing
merchandising metrics and elements of profitability including but not limited
to pricing, revenue, margin, forecasts, and balance among category business.
– Manages overall Converse Taiwan product business. Analyzes and determines
market needs based on consumers, customers, competitions, and channels to
assort relevant seasonal product line plans across business units, Footwear and
Apparel/Accessory, with focus on Footwear.
– Builds and manages overall product assortment plans to deliver seasonal
product stories and brand initiatives. Confirms wholesales and retail pricing
strategy, as well as monthly flow plan and Go-to-Market approaches.
– Joint ownership with Greater China Business Directors of managing
merchandising metrics and elements of profitability including but not limited
to pricing, revenue, margin, forecasts, and balance among category business.
Marketplace Strategy and Brand Management
– Partners with Taiwan Commercial Director and Sales/Retail functions to
develop channel distribution framework and bring seasonal product collections
to the market.
– Drive Go-to-Market process. Develops and oversees strategic marketplace plan
and performance targets to ensure profitable business growth.
– Sets tone for how Converse Brand appears in the marketplace. Works across
functions (Sales, Retail, Marketing, Operations, and Greater China headquarter)
to ensure Footwear and Apparel product line plans can appear well in the
market.
– Ensures product initiatives, concept, and collections are effectively
communicated to the Sales force and other relevant groups.
– Partners with Taiwan Commercial Director and Sales/Retail functions to
develop channel distribution framework and bring seasonal product collections
to the market.
– Drive Go-to-Market process. Develops and oversees strategic marketplace plan
and performance targets to ensure profitable business growth.
– Sets tone for how Converse Brand appears in the marketplace. Works across
functions (Sales, Retail, Marketing, Operations, and Greater China headquarter)
to ensure Footwear and Apparel product line plans can appear well in the
market.
– Ensures product initiatives, concept, and collections are effectively
communicated to the Sales force and other relevant groups.
Pipeline and Cross-Functional Management
– Develops both internal and external partnerships that leverage resources and
improve Merchandising responsiveness. Participates in functional discussions
and initiatives across departments.
– Provides regular updates educations of local marketplace realities (product
and merchandising needs, consumer trend, and competition landscape) to Greater
China headquarter, APAC Product Creation, as well as Global Product Marketing
and Merchandising counterparts.
– Bachelor’s degree in Business, Marketing, or related fields. MBA is a plus.
– Minimum 6 years’ experience in Merchandising, Product Marketing, Retail
Buying, and Sales.
– Strong financial skill and knowledge, including the ability to establish and
monitor key financial business indicators.
– Ability to clearly articulate goals and objectives.
– Highly proficient in leveraging all tools available to drive and inform
product decisions (sales data, competitions, trend reports, consumer insights,
etc.).
– Strong information seeking skills and drive to make things happen; ability to
work independently.
– Ability to network and utilize internal and external resources.
– Strong brand understanding and ability to deliver a premium consumer
experience; demonstrates leadership capability, including the ability to
inspire, influence and mentor others within a work group.
– Fluency in English and Mandarin; previous relevant experience in apparel /
footwear will be an advantage.
– Develops both internal and external partnerships that leverage resources and
improve Merchandising responsiveness. Participates in functional discussions
and initiatives across departments.
– Provides regular updates educations of local marketplace realities (product
and merchandising needs, consumer trend, and competition landscape) to Greater
China headquarter, APAC Product Creation, as well as Global Product Marketing
and Merchandising counterparts.
– Bachelor’s degree in Business, Marketing, or related fields. MBA is a plus.
– Minimum 6 years’ experience in Merchandising, Product Marketing, Retail
Buying, and Sales.
– Strong financial skill and knowledge, including the ability to establish and
monitor key financial business indicators.
– Ability to clearly articulate goals and objectives.
– Highly proficient in leveraging all tools available to drive and inform
product decisions (sales data, competitions, trend reports, consumer insights,
etc.).
– Strong information seeking skills and drive to make things happen; ability to
work independently.
– Ability to network and utilize internal and external resources.
– Strong brand understanding and ability to deliver a premium consumer
experience; demonstrates leadership capability, including the ability to
inspire, influence and mentor others within a work group.
– Fluency in English and Mandarin; previous relevant experience in apparel /
footwear will be an advantage.
