Employer: NFT Consult
Duty Station: Kampala, Uganda
Application Deadline: 19th May 2014
Job Description:
Reporting to Head of Marketing Manager, the Market Insights Manager will be
responsible for delivering vital insights to support the development and
implementation of a fact-based marketing strategy through the development,
implementation and successful delivery of an extensive customer and competitive
research programme. The main objec
tives of this role are to grow the subscriber
base and to analyze market trends with a view to identifying additional sales and
distribution opportunities.
Responsibilities:
• Building and maintaining
up-to-date intelligence of the activities of competition.
• In-depth understanding of both
existing customers and target customer segments.
• Developing and managing
on-going research activities aimed at providing commercial insights that can
support customer propositions.
• Co-ordinating and overseeing
all primary research activities including focus groups, telemarketing,
usability studies, one-to-on interviews, web-based surveys and mail intercepts.
• Responsible for sourcing,
analysing and summarising secondary data on an ongoing basis.
• Pro-actively seeking
information on competitive actions and conducting research to maintain
up-to-date competitive intelligence in order to retain a central resource for
all such competitive information including product offerings, promotions, sales
tactics, target markets, market penetration and pricing.
• Undertaking analysis of
customer data and transforming that data into outputs that explain customer
behaviour and provide actionable insights.
• Gathering and synthesising
data; drawing insights from primary and secondary sources and identifying and
delivering the most effective formats for communicating all research insights
and recommendations to the management team.
How to Apply:
Please send your CV with a cover letter to indicating the position you are
applying for in the subject: line.telecomjobs@nftconsult.com Merge the cover
letter and CV into word or PDF format. Scanned copies will not be accepted.
But short listing begins immediately and only shortlisted candidates will be
contacted.
