Senior Marketing Manager China (UK Programs)
Beijing, China
Position Description
Title: Senior Marketing Manager China (UK Programs)
Reports to: Country Director – China
1. Overview and Objectives of the Position:
The position assumes overall responsibility for sales of Navitas Ltd.’s UK-based university pathway programs in Mainland China.
Reporting to the Country Director – China, the Senior Marketing Manager (UK Programs) will develop and implement the marketing strategy for Mainland China,in addition to managing 3 sales staff based in Navitas’ regional office network.The successful candidate will possess a thorough understanding of UK universities and visa policy, as well as extensive experience in business to business relationship management in the Chinese overseas education context.
Strong analytical and communication skills are required for this role, as are experience in managing budgets and sales forecasts.
2. Key Relationships:
i. China Team
ii. Country Director
iii. UK Business Unit and Regional Managers
iv. Other Marketing professionals within Navitas
3. Job Responsibilities:
In consultation with the Country Director:
i. Management, monitoring, assessment and development of Regional Managers
ii. Work with UK Business Units and Regional Managers to develop overall marketing plan and budget
iii. Conducting marketing research to obtain latest marketing intelligence,develop appropriate strategies and report back to Country Director
iv. Coordinate team participation in exhibitions, seminars and other recruitment drives
v. Maintain and facilitate positive relationships with institutions and agents,providing training and support.
vi. Provision of collated monthly marketing and expense reports to Country Director
Desired Skills & Experience
4. Qualifications and Selection Criteria
Essential:
i. A Bachelor degree or higher qualification, preferably from an UK-based institution
ii. High level English and Mandarin Chinese communication skills
iii. Experience in working in cross-cultural teams
iv. Experience in managing sales of international education
v. Strong communication skills, Self-motivated.
Desirable:
i. Experience in managing staff remotely
ii. Background in representing UK institutions of higher education
Company Description
Navitas is a diversified global education provider that offers an extensive range of educational services for students and professionals including university programs, language training, workforce education and student recruitment.
Navitas Limited is seeking a highly motivated recruitment professional to lead our team of UK Marketing staff in China. Based in Beijing, the position assumes overall responsibility for sales of Navitas Limited’s UK-based university pathway programs in Mainland China.
Reporting to the Country Director – China, the Senior Marketing Manager China (UK Programs) will develop and implement the marketing strategy for Mainland China, in addition to managing 3 sales staff based in Navitas’ regional office network. The successful candidate will possess a thorough understanding of UK universities and visa policy, as well as extensive experience in business to business relationship management in the Chinese overseas education context.
What we offer
The Navitas Group offers outstanding long-term career opportunities within China and abroad, and is a values driven and an equal opportunity employer.
Enquiries and applications, including a resume and cover letter addressing the selection criteria, should be sent to Helen Lin, China Operations Director at Helen.Lin@navitas.com.
