Reporting to the
Digital Brand Manager, He/She will be responsible for developing the voice for
all aspects of the Bank’s online presence, through ensuring the Bank’s Website,
Portals, Blog and App have sharable and interesting Content.
Key
Responsibilities:
Collaborates across bank functions a
nd Partners to deliver an effective content
marketing strategy and editorial calendar for the bank’s Website, portals, Blog
and App to meet the business objectives at the lowest possible cost
Collaborate with internal teams and Digital Agency to generate, update and
revise Web and App content
Development of editorial governance and workflows so content is consistent with
our brand voice, style and tone.
Periodic Web content Audit to ensure no outdated content or dead links, fix
links that don’t work and pictures that aren’t appearing properly.
Keep current with emerging web content trends through relevant blogs,
listservs, and events
Assure web-based information is archived for future needs and reference
Accountable for all content marketing initiatives to drive traffic, engagement,
leads, that deliver sales and customer retention.
Integration of content programs with brand campaigns to drive brand to demand.
Track and report on all site content metrics and propose improvements
The Person:
For the above position, the successful applicant should have the following:
A Bachelor’s Degree in IT, Marketing, Journalism from a University recognized
by Commission for University Education.
Professional qualifications in Digital Marketing
Master’s degree will be an added advantage
At least 2 years’ proven experience in digital marketing and/or publishing.
Working Experience in marketing or communications
Computer Literacy
Should have good Attention to detail
Should have good relationship management skills
The above positions
are demanding roles which the Bank will provide a competitive package for the
successful candidates. If you believe you can clearly demonstrate your
abilities to meet the criteria given above, please submit your application with
a detailed CV, stating your current position, remuneration level, e-mail address
and telephone contacts quoting the job title/reference in the subject field to
recruitment@kcb.co.ke.
To be considered your application must be received by 8th July 2016
