Job description
OVERVIEW
The
Marketing Executive will be responsible for all aspects of marketing the
JCDecaux Brand and its associated product lines in Nigeria. Using all aspects
of the marketing mix, assist the Marketing Head SSA and RoA in the process of
formulating an annual marketing strategy for the JCDecaux Brand in Nigeria as
well as all product lines (environments i.e. Eko Digital Channel, Airport,
Retail, Digital, Bus Shelters etc.)
Marketing Executive will be responsible for all aspects of marketing the
JCDecaux Brand and its associated product lines in Nigeria. Using all aspects
of the marketing mix, assist the Marketing Head SSA and RoA in the process of
formulating an annual marketing strategy for the JCDecaux Brand in Nigeria as
well as all product lines (environments i.e. Eko Digital Channel, Airport,
Retail, Digital, Bus Shelters etc.)
The
Marketing Executive will be responsible for the brand guidelines ensuring that
all marketing material delivers the quality and culture of the JCDecaux brand.
Marketing Executive will be responsible for the brand guidelines ensuring that
all marketing material delivers the quality and culture of the JCDecaux brand.
The
primary objective will be to increase the market share of OoH versus All Media,
and more specifically the JCDecaux share of spend in Nigeria.
primary objective will be to increase the market share of OoH versus All Media,
and more specifically the JCDecaux share of spend in Nigeria.
Responsible
for all PR contribution for all communications as a key focus (i.e. website,
social media, corporate PR, trade press, etc.- to be managed and executed by
Head Office)
for all PR contribution for all communications as a key focus (i.e. website,
social media, corporate PR, trade press, etc.- to be managed and executed by
Head Office)
Minimum
requirements
requirements
- Relevant
Marketing qualification. (Degree) or IMM) - Must
be registered with APCON as a Marketing professional- NON NEGOTIABLE - No
less than 5 years marketing experience, preferably a Multinational Company
or at a Marketing Communications Agency working on B2B brands.across
Africa - Experience
in managing primary research studies (focus groups and surveys) - Ability
to use and analyse market research data - Computer
Literate – Advanced PowerPoint & Excel
Responsibilities
General
- Drive
and co-ordinate Public Relations, CSI, Research, Sales Support, Design,
Event Management and Trade Marketing within Nigeria. the group - Ensure
that the Group marketing strategy for Nigeria is implemented - Provide
administrative, promotional goods, event management and PR support for the
Nigeriagroup - Ensure
that the Continental OutdoorJCDecaux brand is applied and marketed
according to brand standards - Implement
the marketing plan and relevant budget throughout Nigeria.the Group - Assist
in the administration of barter deals with the Marketing Manager SA &
RoA. - All
the above must be aligned with the Marketing Manager’s strategy for South
Africa and Rest of Africa.
Administration
- Managing
of paper trail leading up to implementation through to payment of
suppliers. - Assist
the business where ever required and briefed.
Research
- Assist
the Marketing Manager SA & RoA in developing and promoting case
studies and implement research that will promote Outdoor as a medium in
Nigeriasub-Saharan Africa with the Marketing Services team. - Assist
with the implementation and management of relevant focus groups in
Nigeriasub-Saharan Africa. - Participate
and contribute to industry research initiatives with the Marketing Manager
SA & RoA - Source
and identify secondary marketing research for use in the business with a
special focus on NigeriaRest of Africa.
Sales
Support
Support
- Ensure
that all material used by the NigeriaAfrica Division is new and relevant: - Category
presentations, - Brand
specific presentations, - Network
presentations - Pitches
for new business - Generic
- Creative
- Purchase
and co-ordination of all promotional items
Trade
Marketing and PR
Marketing and PR
- Promote
Continental OutdoorJCDecaux and the Outdoor medium to the trade as well as
clients in line with the Company Communication strategy and Marketing
Strategy for Rest of Africa. - Drive
and co-ordinate all news and PR from Nigeriathe Rest of Africa - Attend
and contribute to PR Agency meeting sessions
- Co-ordination
of Promotional Items for Nigeria RoA according to each country’s marketing
budget in line with the company’s brand rules. - Maintenance
and control of corporate identity within Nigeria RoA
Event
Management
Management
- Co-ordinate
all event process from invitations, rsvp’s, set-up of venues,
administration, invoices to closure of event that are managed from Nigeria
Head Office for both SA and Africa. - Co-ordinate
all client events (Golf days, product launches, client entertainment
events, site trips, exhibitions) that are managed from NigeriaHead Office.
How to apply
Interested
candidates are required to click here to apply
candidates are required to click here to apply
