Information, education and communication (IEC)
means sharing information and ideas in a way that is culturally sensitive and
acceptable to the community, using appropriate channels, messages and methods.
Information, education and communication (IEC) in health programmes aims to
increase awareness, change attitudes and bring about a change in specific
behaviour. It is an important tool in health promotion for creating supportive
environment and strengthening community action, in addition to play an important
role in changing behaviour. It provides people with the opportunity to develop
their personal knowledge, skills and confidence and to consider their
attitudes, beliefs and behaviour. It can increase awareness, provide
information, persuade and motivate people to change behaviour and provide
reinforcement to confirm and sustain behaviour change.
means sharing information and ideas in a way that is culturally sensitive and
acceptable to the community, using appropriate channels, messages and methods.
Information, education and communication (IEC) in health programmes aims to
increase awareness, change attitudes and bring about a change in specific
behaviour. It is an important tool in health promotion for creating supportive
environment and strengthening community action, in addition to play an important
role in changing behaviour. It provides people with the opportunity to develop
their personal knowledge, skills and confidence and to consider their
attitudes, beliefs and behaviour. It can increase awareness, provide
information, persuade and motivate people to change behaviour and provide
reinforcement to confirm and sustain behaviour change.
Although there is a good deal of overlap between IEC and advocacy,
advocacy activities tend to be more deliberately persuasive and campaign
oriented. Information,
education and communication (IEC) combines strategies, approaches and methods
that enable individuals, families, groups, organisations and communities to
play active roles in achieving, protecting and sustaining their own health.
Embodied in IEC is the process of learning that empowers people to make
decisions, modify behaviours and change social conditions. Activities are
developed based upon needs assessments, sound educational principles, and
periodic evaluation using a clear set of goals and objectives.
advocacy activities tend to be more deliberately persuasive and campaign
oriented. Information,
education and communication (IEC) combines strategies, approaches and methods
that enable individuals, families, groups, organisations and communities to
play active roles in achieving, protecting and sustaining their own health.
Embodied in IEC is the process of learning that empowers people to make
decisions, modify behaviours and change social conditions. Activities are
developed based upon needs assessments, sound educational principles, and
periodic evaluation using a clear set of goals and objectives.
The influence of underlying social, cultural,
economic and environmental conditions on health are also taken into
consideration in the IEC processes. Identifying and promoting specific
behaviours that are desirable are usually the objectives of IEC efforts.
economic and environmental conditions on health are also taken into
consideration in the IEC processes. Identifying and promoting specific
behaviours that are desirable are usually the objectives of IEC efforts.
