After months of being a passive user on TikTok, you’ve finally decided to make the first move: to create content.
But here’s your concern:
“How will I grow my TikTok account?”
“How will I get more followers on the platform?”
“How will I get more views on TikTok videos?”
We get you. Growing on any social media platform seems like fighting an uphill battle. But hey, you don’t have to worry when you have us.
In this article, we’ll answer some pressing questions about how you can get more views on TikTok. Are you ready to learn more? Let’s dive in.
What counts as a view on TikTok?
TikTok counts a view as soon as the video starts playing. TikTok counts a view as soon as the video starts playing, making it a highly engaging platform to include in your overall e-commerce content strategy.
If a video auto-plays or a viewer watches it again, both instances count as a new view.
These views stem from two sources:
- TikTok videos
- Live broadcasts
However, if you watch your own videos, then these views aren’t counted towards the metric.
How much does TikTok pay per view?
TikTok pays between $0.20 and $0.40 per 1,000 views to TikTokers who are members of the Creator Fund.
To be eligible for TikTok Creator Fund payments, you must meet the following criteria:
- Be at least 18 years old.
- Have a minimum of 10,000 followers.
- Have a minimum of 100,000 video views in the past 30 days.
- Live in the US, UK, France, Germany, Spain or Italy.
If you meet these criteria, you can apply to the Creator Fund via the TikTok app. Here’s how to activate it:
- Go to Settings and tap on Privacy.
- Select the Creator Tools and then choose TikTok Creator Fund.
Should you buy TikTok views?
No, you shouldn’t buy TikTok views. Even if you buy fake views and your view count goes up, you won’t be able to increase your engagement rate.
In fact, the followers that you’ve gained will go down after a while. Overall, this will impact your credibility as a creator.
So, what’s the best way to earn real views? Create valuable content that resonates with your audience. Then, build your community where your target audience actively engages with your content.
5 ways to get more views on TikTok
Now you know some of the pressing questions people have been asking on Google about TikTok and its views.
So, let’s dive into the five tactics you can use to increase your viewership on TikTok.
Using these tactics, you’ll increase your views organically, improve your discoverability on the platform, and help land more collaboration opportunities.
1. Optimize content for the For You page
TikTok’s algorithm curates content for its social media users based on their interests and the topics they engage with in the For You feed (commonly known as the For You page).
When you launch TikTok, it’s the first thing the user will encounter. With an extensive range of content, the aim is to showcase the most captivating and pertinent videos to all users.
The more a user engages with TikTok, the more refined the For You feed becomes. In other words, users are directed toward videos and creators that resonate most with them.
Sounds like the perfect place to be, right? So, to get featured on the For You page, you need to make a good TikTok video. And thankfully, you don’t have to learn a silly dance to do so.
Instead, you need to define the purpose of your TikTok content.
- Is it to share your expertise and create educational content?
- Or is it to build your personal brand across another social media platform?
Once you know your purpose for creating TikTok content, focus on the following elements to create a compelling video:
- Keep it short and sweet. Videos should be to the point and high-quality.
- Use storytelling. More than a dance video, people love to see stories. Add storytelling elements to your videos. It could be something related to the niche (or sub-niche) you are talking about. Or, it could be a personal story.
For example, Remote shares stories of independent contractors giving tips and advice.
Image source - Hook your viewers. The first few seconds of the video are crucial. They help viewers decide whether to watch the video. So, ask a question or a problem that resonates with them. Or share a statistic that comes as an eye-opener to them.
And when in doubt, don’t forget the power of these small details:
- Use relevant keywords in your caption.
- Experiment with new TikTok tools and features.
- Use trending audio effects (also known as “sounds”) in your video.
- Create original content that’s geared toward your target audience.
- Publish the content at optimal times of the day.
2. Use the Duet feature
With TikTok’s Duet feature, you can share a split-screen with another user to collaborate and produce content. It’s a great way to boost your collaborations and widen your reach.
By leveraging this feature, your video will appear in front of the creator’s target audience (read: a great way to get more eyes on your videos).
You can do quite a few fun things with the Duet feature, like create a funny meme, give your opinion on a topic, or share helpful tips or a funny story.
As TikTok continues to dominate the social media landscape, certain sectors are ripe for growth on the platform. For instance, online dating coaches or apps stand to gain immensely from TikTok’s vast and varied audience.
Why? Recent statistics on marriage highlight changing dynamics in marriage patterns across age, race, and generations. This evolution signifies the growing importance of online platforms in love connections. This means TikTok offers:
- Diverse audience: Address the nuanced experiences of different demographic groups as marriage dynamics shift.
- Authenticity: Share real-life insights and advice in TikTok’s genuine, engaging format.
- Extended reach: Tap into the platform’s vast user base to connect with those navigating the modern dating world.
For example, Tinder taps into the power of Duet to tell a funny dating story. The result? A viral video.
So, here’s how you can create your own viral Duet video:
- Find the TikTok video you can use to do a duet with.
- Tap on the share icon of the video you want to use.
- Select the Duet option.
- Start recording your video.
Once you have recorded the video, you can edit the video using the tools inside TikTok and hit publish. From there, you have double the chance of scoring views.
How? Your video will appear on your target audience’s For You page and then your collaborator’s. It’s a win-win.
3. Promote your TikTok content on other social media accounts
Not all the people who fall in your ideal customer profile (ICP) are on TikTok. So, a good way to reach them is cross-promotion on other social media channels. It’s the perfect strategy to widen your reach.
Start with Instagram and Pinterest. Share a snippet of your TikTok video as an Instagram Story, or create an Idea Pin on Pinterest and share a full-fledged video.
For example, Julia Sousa, a home decor enthusiast and content creator, created an Idea Pin on Pinterest. In this pin, she shared a video where she gives long hallway ideas to people.
You can also share the full TikTok video as an Instagram Reel. The more, the merrier.
4. Add keywords to your captions
Writing TikTok captions is a great way to tell viewers why they should watch your videos. It’s these captions that appear first and help the viewer decide whether to watch your content.
Furthermore — on TikTok, people can filter out content using videos, location, trending sounds, LIVE, places, and popular hashtags.
When you include keywords in your caption, it improves your video’s discoverability. Think of what a link-building agency does for Search Engine Optimization (SEO) but for TikTok.
To write a keyword-specific caption for your video, first, know the keyword you’ll be including in the video. Then, sprinkle this keyword naturally in your video title, thumbnail, and description. You can learn more about how to perform this via a newsletter on SEO.
Add relevant hashtags and publish away. The results might just surprise you.
5. Create a TikTok playlist
TikTok playlists help you organize your videos into categories. This extra step makes it easy for the viewer to quickly find videos on similar topics without navigating through the weeds of your profile.
Playlists sit at the top of your profile (above your regular content), which makes it easy for viewers to access them.
Monitoring playlist performance through TikTok analytics can also help identify which content themes attract the most repeat viewers.
For example, a professional DIY creator, Melissa Woods, puts her home renovation-related videos under the playlists “Living room renovation” and “exterior renovations.” That way, her followers can quickly reference them for inspiration during their own renovations.
The result? More views on these particular videos compared to the videos that sit seven scrolls down on her profile.
Why am I still not getting views on TikTok?
If you’re still unable to crack the code of TikTok’s algorithm after implementing these tactics, there could be several other reasons your videos aren’t getting the results you hoped.
- You lack a consistent posting schedule.
- The content you create may not be relevant to your audience.
- Your profile could have a TikTok shadowban.
Wrapping up
TikTok is a powerful tool to increase your online visibility. And the best part is, you can get creative with the types of content you publish on this platform.
By implementing the five strategies we’ve discussed today, you’re well on your way to elevating your TikTok presence and making a lasting impression.
Remember, consistency is key. As you continue to engage with the platform, refine your content, and apply these tips, you’ll find your views (and your community) growing steadily.
Here’s to your TikTok success!
Frequently asked questions
1. How long does it typically take to see an increase in views?
The time it takes to notice an increase in views can vary based on several factors, including content quality, audience engagement, and how consistently you apply these strategies.
Some users might see an immediate boost, while others might need a few weeks of consistent effort. Remember, building a genuine audience takes time. Stay patient and consistent.
2. Do I need to invest money in advertising to get more views on TikTok?
While investing in TikTok ads can certainly help boost your visibility, it’s not a necessity.
Many creators gain significant traction through organic growth by consistently creating engaging content, collaborating with others, and actively participating in trends.
The strategies we’ve discussed are aimed at organic growth, but experimenting with paid promotions can be beneficial if you have the budget.
3. Will joining trending challenges guarantee more views?
Joining trends or challenges increases your chances of being seen, as many users browse these specific areas.
However, adding your unique spin or perspective is crucial to stand out. Just participating isn’t enough. Your content should be engaging, searchable, and high-quality, and it should offer something fresh or different to catch viewers’ attention.
Author bio
Nidhi Kala is a freelance writer for B2B SaaS brands in marketing, HR, and eCommerce. When she’s not writing, her artistic mind is buried in creating a new journal spread, exploring calligraphy scripts, and doing DIYs.
