Guinness Nigeria Plc Category Manager Visibility Job Vacancy in Nigeria

Guinness
Nigeria Plc
is a major market for Diageo and is No 2 in the World for Guinness. GNPlc has 2
Breweries in Nigeria, with a large National sales force.

A
key contributor to the success of the GNPLC strategic plan is an effective
Customer Marketing team demonstrating industry leadership- translating trade
strategy and brand Game Plans into a world class Commercial plan – winning the
visibility war at the point of purchase and meeting both trade and consumer
needs.

Job
Title: Category Manager Visibility

AutoReqId: 30519BR

Function:
Sales

Type
of Job: Full Time

Level: Level 5 (M1)

Reports
To: Category Manager Cold
&Visibility

Dimensions:

a)
Financial

A portion of the brand budget is
spent on reward and Point of Sales items and another portion on promo
activation.
A portion of Below-the-line (BTL)
budget is spent on Point of sales & reward items.

b)
Market Complexity

Customer marketing (CM) & Marketing
ensure Point of Sales Materials (POSM) plans are in line with guidelines.
Field sales to ensure plans are
executed with excellence.
Consumer planning and research
(CP&R) leverage shopper & Category drivers understanding in POSM
design & Choices

Purpose
of Role

Deliver Sustainable Competitive
advantage for GNPlc by:
Supporting the definition of the
GNPlc. Portfolio Visibility strategy
Translate the visibility strategy
into POSM choices/Provide overall solution of Moment of Choice
Manage effectiveness of End to
end POSM (point of sales material) process; from design choices to in
market execution
POSM budget effectiveness
Enabling Joint Value creation
with customers via GNPlc POSM solutions
Winning at the MOC (Moment of
Choice) via Brilliant POSM execution

Accountabilities

Strategy: Translating the
visibility strategy into Portfolio POSM choices and support CP&R on
visibility/POSM based research and translating strategies into design and
execution
Design: Work with category managers,
marketing and design agency to come out with POSM design solutions for
the categories. Incorporate Shopper/consumer/customer insights and
category drivers for each category into the design solution.
Supplier and Production: Work
with Procurement as the CM business contact to assess and qualify
supplier(s) for the production of POSM items for projects. Forecast
volumes for POSM by incorporating categories requirements.
Delivery and Tracking: Follow up
on POSM delivery to destination in line with timing, quantity and
quality. Responsible for CM stores POSM inventory/movement to ensure
proper management / utilization of POSM, and timely execution

Role
Requirements

Category Knowledge Capability
Insight Based POSM solutions by
Channel
Activity Management
Coaching

Qualifications,
Experience and Skills Required

Degree level or equivalent with
minimum 5yrs commercial experience and good track record in field sales
& customer marketing.
A good understanding of all
Diageo Way of Selling Capabilities and tools. Strong capability and able
to coach others in Insights, Sales Drivers, Outlet Segmentation and
Managing Relationships
A good understanding and strong
capability to coach others on customer marketing fundamentals& BTL
process.

Leadership
requirements

Embody the Diageo Capabilities.

Key
Measures

Activities success rate,
Visibility & POSM targets
POSM hit rate (timing,
deployment, turn-around time etc) & budget effectiveness

Barriers
to Success in Role

Being out of touch with trade,
shopper/consumer and field Inability to collaborate effectively with the
category teams and field sales.
Inability to generate insights
and translate them into specific actions
Inability to properly identify
and mitigate risks
Flexible Working Options
Based at HQ in Lagos with minimum
of 25% of time in trade.