SOCIAL AND CONSUMER, NIGERIA
Lagos, Nigeria
As a Marketing manager, you are a fully dedicated business leader, shaping the
future of one of our many Google products. Whether you’re on a consumer product
(like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords,
AdSense, DoubleClick, Analytics), you take part in a complete marketing
experience as you lead every facet of the product’s journey. From determining
positioning, naming, competitive analysis, feature prioritization and external
communications, you help shape the voice of the product and help it grow a
loyal consumer base. This means you work with a cross-functional team across
sales, corporate communications, legal, webmasters, product development,
engineering and more. The role enables you to shape the product development
process, organize product launches from beginning to end and form future
marketing strategy.
Our Challenge in Nigeria, is to bring more and more users and advertisers
online, and help create an important role for the Internet as part of everyday
life. One of the core focus areas for us is to bring more African businesses
online, so that consumers will have more and more reasons to use the web.
responsible for supporting Google’s growth and revenue generating efforts in
Nigeria through effective and results-focused marketing campaigns working
together with the Country Marketing Manager primarily on social and
communication propositions. Your main objective would be to drive more
consumers online, helping make the internet a part of everyday life in Nigeria.
You will be using Social expertise to create viable propositions which will
drive sustained growth of the echo system. Your responsibilities will include
working with the country team, the PR team, engineering and product teams, and
the rest of the EMEA marketing team to drive projects such as executing
marketing campaigns, determining ROI on advertising expenditures and developing
collateral that optimally positions the strengths of our products. As we are
creating unique custom products for this region, you will work closely with the
product and Engineering team, providing them insights and market intelligence
as part of the product development process.
MINIMUM QUALIFICATIONS
Masters degree (MBA or MA) or BA/BS degree. In lieu of degree, relevant skills
or equivalent experience.
Broad marketing experience in the market, ideally with internet, online
services/media industry experience.
PREFERRED QUALIFICATIONS
International experience working in a large digital environment driving
sustained market changes using a variety of social tools.
Thorough knowledge of off/online advertising planning, tracking and reporting.
Strong aptitude for determining the optimal way to position products in the
market and understanding of the search, online advertising, or web publishing
markets.
Strong analytical skills required and proven track records in managing ROI
campaigns and measurements
Understanding of Google’s strategic and competitive position. Proven ability to
deliver outstanding and highly creative marketing achievements with limited
budgets.
A proven, successful track record of increasing company revenue and awareness
through well-executed marketing efforts.
RESPONSIBILITIES
Execute Google’s marketing plans primarily focusing on social products and
consumers, working closely with the Google product, sales and PR team.
Work with partners to create a self-sustaining environment for new users coming
online.
Contribute to the monitoring of consumer, industry and competitive behavior and
provide local market expertise to the Google team.
Evaluate consumer marketing opportunities and initiate programmes to increase
awareness of Google products through development of creative programmes, brand
awareness campaigns and promotions.
CLICK LINK TO APPLY
https://www.google.com/about/jobs/search/#!t=jo&jid=1211002&