College of Medicine ,Marketing and Communications Officer Jobs Vacancy

College of Medicine would like to employ self motivated, dedicated and competent professional to fill the position of Marketing and Communications Officer for the College

Job title: Marketing and Communications Officer

Reporting to: Principal

Location: Administration, Blantyre

Type: 2 years renewable Contract

Minimum years of

Experience: 5 years

Minimum degree: Masters degree

Closing date: 15th September 2017, 4.30pm

Job purpose:

To raise the visibility of the College of Medicine by carrying out an effective marketing and communications plan/ strategy in order to:

1.
attract new students across the College’s portfolio of programmes for both undergraduate
and postgraduate

2.
publicise the strengths of the academic faculty

Main duties and responsibilities

Marketing Communications:

a)
Website and other e-marketing communications

·
Collating material and editing copy for the College annual report and circulating, to internal and external audiences

·
Updating the College’s website , Facebook and Twitter accounts

·
Updating information about the College’s on external websites and directories

·
Creating fresh and up-to-date web content, to pass to the Web Development Officer and Web Designer as necessary

·
Providing ideas and input into the development of new e-marketing materials

b) Marketing collateral and publicity material

·
Responsible for the College’s publicity for all events ;

·
Coordinating and writing the College’s entries into University Calendar/prospectuses- both hard copy and online, including liaison with Postgraduate and Undergraduate Admissions ;

·
Writing and producing marketing material (brochures, posters, flyers etc) for the College’s  programmes, liaising with the

Heads of Department and Deans including Directors of Centres  and
Affiliates in order  to update content as necessary; sourcing student and alumni testimonials; liaising with in-house and external designers for all production issues;

·
Preparing marketing collateral for the College’s corporate relations activities;

·
Preparing PowerPoint presentations for senior academics at recruitment events and conferences ;

·
Compiling media plans;

·
Selection and ordering of promotional merchandise for exhibitions and for use as corporate gifts; and

·
Managing the stock of all marketing collateral i.e. brochures; and creating systems to identify when stock needs to be replenished

c) Public Relations

·
Liaising with academic and administrative staff to request and collate information for in-house publications

·
Proactively searching out information for PR purposes and writing press releases,

·
Liaising with, and providing information to, the media and arranging interviews with members of staff where necessary

·
Maintaining a photo library and arranging external photo shoots and filming with placement students and alumni as well as in-house photo shoots with College staff and students

·
Updating the College’s PR notice boards

d) Advertising (printed media, outdoor and new media)

·
Booking, designing and tracking advertising for the School as required

·
Creative input into new advertising campaigns

·
Liaising with the College’s advertising agency, designers and
printers (in-house and external)

·
Assisting with proofreading, copy writing, editing copy and

·
information collection

e) Exhibitions and recruitment visits

·
Coordinating the College’s presence at exhibitions both nationally and internationally

·
Representing and promoting the College at national and international exhibitions and providing market analysis post event

·
Managing the supply of literature to the International Office and collating and dispatching literature and other display material to exhibition venues worldwide

·
Ensuring prompt follow-up by academics/ programme managers of exhibition enquiries/ leads

f) Events

·
Coordination Open Days for Faculties and the College

·
Coordinating the Faculties Deans’ list

·
Marketing support for the College’s Annual Leadership orientation activities

·
Coordinating College’s events in relation to major accreditations and audits

·
Assisting in the growing number of other College events:, major speakers’ events, gala dinners, change management forum, research dissemination seminars, etc

g) Market analysis & planning and new programme development:

·
Input into the College’s marketing plans: gathering market intelligence and analyse results in relation to the College’s marketing plans.

·
Planning, researching and coordinating the College’s overseas recruitment, liaising with relevant parties both internal to the College and externally.

h) Market Intelligence:

·
Gathering information on competitor Colleges/Universities and programmes.

·
Also gathering information on the college’s programmes for use in rankings and other forms of market analysis.

Person Specification

Basic Qualifications:

·
Education: Bachelors degree in Marketing, Communications or related field or
equivalent combination of education and experience plus a relevant
Masters degree

·
Work Experience: Five to seven years job related experience. Higher Education
experience is preferred

·
Skills:
This job requires excellent skills in writing, editing, copywriting;
project and functional management;

·
Advanced knowledge of communications and marketing theory,
principles and practices; and

·
Excellent skills in organization, communications, and
interpersonal and specialized computer applications.

How to apply
Interested qualified candidates should send their signed application letter, together with CV, motivational statement and three names of traceable referees before 15th September 2017 to:

The Registrar

College of Medicine

P.Bag 360,

Blantyre.

Email: hr@medcol.mw