Position
Overview:
The Knowledge & Insights Manager for Commercial & KKAA Leadership will
be responsible to look for ways to better create value by leveraging insights
about shoppers and customers to inspire C&CL and KKAA teams to create
topline and bottom line growth over time.
1. Lead
development of shopper insights to effectively engage shoppers with relevant
propositions that ultimately convert shoppers into buyers.
2.
Challenge thinking to find significant efficiencies and effectiveness
milestones in retail and home tracking.
3. Develop
customer and key accounts insights to lead the Coca-Cola System to sustainably
be the most preferred beverage partner.
4.
Participate in LA Group Shopper Council to leverage on MS&I Global Knowledge,
transforming it into local capabilities.
5. Develop
required insights for Shopper Marketing Charters that are leaded by South Latin
BU.
6. Co-lead
the Research Capability building, both internally (K&I team) and externally
(research agencies)
Education:
• Bachelor’s degree required
• Fluent in English and Spanish languages (oral/written)
Related Work Experience:
• 6-8 years of experience in research function
Requirements:
• Team Work leadership
• Experience in managing relationship with research suppliers
• Experience in managing direct reports and indirect business teams
• Knowledge of consumer insights
• Experience in complex project management
• High cross-functional working ethics
• Entrepreneurial spirit
• Import & Export Knowledge and Ideas
• Collaboration / Teamwork / Building value relationships
• Customer Focus
• Data analysis & Interpretation
• Applied market research methodologies (qualitative & quantitative)
• Ability to communicate complex information and frameworks
• Excellent writing and oral skills
Professional
Skills:
• Leading frontier quantitative and qualitative research
Key
Competences:
• Strategic thinking
• Analytic proficiency
• Drives innovation
• Network builder
• Leadership
• Negotiation
• Agency + direct report management/development
• Leveraging team capabilities
At The
Coca-Cola Company you can cultivate your career in a challenging and dynamic
environment. We are the largest manufacturer and distributor of
nonalcoholic drinks in the world-selling more than 1 billion drinks a
day. Unlock your full potential with a future-focused company that is
known and respected throughout the world.
To Apply;