Reference Number: wo/ECA/MRKT/20-12-10/01
Job Title: Brand Executive
Location: Nairobi, Kenya
Reporting to: Brand Manager
Requisition Number: 1
Response Deadline: 7/1/2011
Requirement Overview:
• Assist brand manager in the development and implementation of brand marketing strategies in order to maximise brand potential;
• Execute brand operational plans and guidelines covering packaging, product, consumer engagement and pricing in line with brand objectives.
Key Responsibilities:
• Contribute to formulation of brand objectives and strategies in agreement with the Regional Brand Guidelines and in consultation with the Brand Management team.
• Development and management of packaging and product initiatives and all elements relating to the brands Consumer Engagement platform in accordance with the budget, timing and overall Company objectives.
• Provide recommendations to Brand Manager based on the market research findings to optimise brand performance in line with company marketing objectives
Skills & Experience:
• 3 years experience in Brand marketing at other FMCG companies or world class communication agency or experience in Trade Marketing role, demonstrating a thorough understanding and knowledge of Consumer and Trade marketing functional competencies.
• Excellent communication, presentation and interpersonal skills
• Excellent planning and organizational skills
• Budget management
• Must be fluent in English and ability to speak French is an added advantage.
• Computer literacy & Strong analytical skills as well as strategic thinking abilities
Education:
• Degree in any Business Related Field
• Professional qualification in Marketing an added advantage
Equity statement:
• British American Tobacco is an equal opportunity employer
General:
The company reserves the right not to make any appointments as a result of the selection process.
An attractive remuneration package commensurate with the role will be offered to the successful candidate
How to apply
Visit www.batecacareers.com to apply online
