BACKGROUND
We’ve now completed
9 issues of Ni Nyampinga magazine. It is the most widely distributed
publication in the country by 15 times- with over 90,000 copies distributed directly
into the hands of girls every quarter via 30 Ni Nyampinga girl Ambassadors.
Currently Girl Hub
Rwanda is redesigning distribution of the Magazine to increase reach and impact
as well as reduce distribution costs.
PURPOSE
This initiative is a
collaborative approach amongst multiple stakeholders working across
geographies, partners, and channels to access the hardest to each girls. It
will enable girls to access the information they need to survive and thrive
(i.e. education, health, financial and economic opportunity).
Objective:
During issue 8
distribution Girl Hub began a process of partnering with local organizations.
By working with partners, Girl Hub Rwanda is looking to distribute the magazine
within partner’s existing supply infrastructure in order to reach girls at the
community level. With each new distribution partner, the reach of the magazine
increases exponentially.
Challenge /
Opportunity:
To date, Girl Hub
has partnered with multiple organizations to conduct pilot tests of
distribution. Each pilot is run to assess the effectiveness and identify
challenges of our partners to distribution. Currently, Girl Hub Rwanda ‘s the
Design and Innovation team is challenged with running multiple pilots
simultaneously and monitoring/measuring effectiveness of partners’ distribution
on the ground and in the hardest to reach geographies of Rwanda.
Scope of
Work:
Girl Hub Rwanda is
commissioning a consultant to assess the effectiveness of distribution with
partners. In addition, the consultant will develop a strategy to increase reach
of Ni Nyampinga Magazine while reducing cost of distribution.
The Consultancy will
span two issues of the magazine, issue 10 and 11. In addition, a resource of 30
ambassadors representing each district will be available to facilitate
fieldwork and insights.
Consultant
Skills:
•
Excellent communication, organisational and time management skills
•
Excellent geographical, social and political knowledge on Rwanda
•
Excellent ‘people skills, for working with different people
•
Ability to work in the field, traveling
•
Creative thinker with the ability to contribute new ideas and suggestions
•
Calm under pressure, enthusiastic and problem solver
•
Social, interpersonal and networking skills
•
Interest in the role of Social Communications in Development
•
Fluent in English and Kinyarwanda
•
Experience working with different NGO, Government institutions and Private
sectors
DELIVERABLES:
- A
Report measuring the effectiveness of our partners. - Partner’s
capacity in each district, location, and total number of outlets. - Illustration
of each partner’s distribution process/strategy. - Number
of outlets and girls reached during partner pilot. - A
Distribution Strategy. - Outlines
current costs/ reach/ process - Maps
our current and potential future outlets of Partners. - Recommendation
of key organizations to partner with in order to increase reach - A
proposal of a new distribution model.
WORKSHOP
TIMINGS/WORK SCHEDULE
The consultant is
expected to work full time for an estimated 6-month period starting in April
2014. The consultancy will span two issues of the magazine, issue 10 and 11
thru end of October.
PROPOSAL
REQUIREMENTS AND TIMINGS
A cover letter along
with; recommendation letter, CV, and diploma/certificate to be submitted in
electronic format by April
14th 2014 to carine.uwamahoro@girlhub.org
