Description
Marriott
International portfolio of brands includes both JW Marriott and Marriott
Hotels.
International portfolio of brands includes both JW Marriott and Marriott
Hotels.
Marriott
Hotels,
Marriott International’s flagship brand with more than 500 global locations, is
advancing the art of hosting so that our guests can travel brilliantly. As a
host with Marriott Hotels, you will help keep this promise by delivering
premium choices, sophisticated style, and well-crafted details. With your
skills and imagination, together we will innovate and reinvent the future of
travel.
Hotels,
Marriott International’s flagship brand with more than 500 global locations, is
advancing the art of hosting so that our guests can travel brilliantly. As a
host with Marriott Hotels, you will help keep this promise by delivering
premium choices, sophisticated style, and well-crafted details. With your
skills and imagination, together we will innovate and reinvent the future of
travel.
JW
Marriott is
part of Marriott International’s luxury po
Marriott is
part of Marriott International’s luxury po
rtfolio and consists of more than 70
beautiful properties in gateway cities and distinctive resort locations around
the world. Our associates deliver sophisticated and warmly authentic service in
a comfortable and luxurious atmosphere that cultivates fulfilling experiences
for both our associates and our guests.
Qualifications
JOB
SUMMARY
SUMMARY
Functions
as the leader of the property’s sales department for properties with bookings
over 300 peak rooms and significant local catering revenue. Manages the
property’s reactive and proactive sales efforts. Provides day to day leadership
to sales associates to achieve property sales objectives with overall
responsibility for achieving booking goals and property revenues. Implements
the brand’s service strategy and applicable brand initiatives in all aspects of
the sales process and focuses on building long-term, value-based customer
relationships that enable achievement of the hotel’s’ sales objectives.
Evaluates the property’s participation in the various sales channels (e.g.,
Area Sales, Group Sales within the Sales Office, electronic lead channels,
etc.) and develops strong working relationships to proactively position and
market the property. Manages the marketing budget to enable development of
property specific campaigns, promotions and collateral to drive revenue and
meet property objectives. Interfaces with regional marketing communications for
regional and national promotions pull through. Develops and implements
property–wide strategies that deliver products and services to meet or exceed
the needs and expectations of the brand’s target customer profile and property
associates and provides a return on investment to the owner and Marriott
International.
as the leader of the property’s sales department for properties with bookings
over 300 peak rooms and significant local catering revenue. Manages the
property’s reactive and proactive sales efforts. Provides day to day leadership
to sales associates to achieve property sales objectives with overall
responsibility for achieving booking goals and property revenues. Implements
the brand’s service strategy and applicable brand initiatives in all aspects of
the sales process and focuses on building long-term, value-based customer
relationships that enable achievement of the hotel’s’ sales objectives.
Evaluates the property’s participation in the various sales channels (e.g.,
Area Sales, Group Sales within the Sales Office, electronic lead channels,
etc.) and develops strong working relationships to proactively position and
market the property. Manages the marketing budget to enable development of
property specific campaigns, promotions and collateral to drive revenue and
meet property objectives. Interfaces with regional marketing communications for
regional and national promotions pull through. Develops and implements
property–wide strategies that deliver products and services to meet or exceed
the needs and expectations of the brand’s target customer profile and property
associates and provides a return on investment to the owner and Marriott
International.
CANDIDATE
PROFILE
PROFILE
Education
and Experience
and Experience
Required:
- 2-year
degree from an accredited university in Business Administration,
Marketing, Hotel and Restaurant Management, or related major; 4 years
experience in the sales and marketing or related professional area.
OR
- 4-year
bachelor’s degree in Business Administration, Marketing, Hotel and
Restaurant Management, or related major; 2 years experience in the sales
and marketing or related professional area.
Preferred:
- 4
year college degree. - Demonstrated
skills in supervising a team. - Lodging
sales experience. - Hotel
industry work experience, demonstrating progressive career growth and a
pattern of exceptional performance.
CORE
WORK ACTIVITIES
WORK ACTIVITIES
Managing
Sales Activities
Sales Activities
- Manages
the development of a strategic account plan for the demand generators in
the market. - Manages
the property’s reactive and proactive sales efforts. - Determines
and develops marketing communication activities, in conjunction with
Regional Marketing Communications. - Provides
customer intelligence in evaluating the market and economic trends that
may lead to changes in sales strategy to meet or exceed customer
expectations. - Reviews
the Strategic Alignment Review (STAR) report, competitive shopping reports
and uses other resources to maintain an awareness of the hotel’s market
position. - Researches
competitor’s sales team strategies to identify ways to grow occupancy and
RevPAR and increase market share. - Attends
sales strategy meetings to provide input on weekly and overall sales
strategy. - Suggests
innovative marketing ideas and develops deployment strategies to continue
to grow market share. - Evaluates
and supports participation and account deployment with Area Sales and
Group Sales within the Sales Office. - Serves
as the sales contact for the General Manager, property leadership team,
Group Sales and Area Sales leaders. - Serves
as the sales contact for customers; serves as the customer advocate. - Serves
as hotel authority on sales processes and sales contracts. - Serves
as the property sales liaison with Area Sales, Group Sales, Revenue
Management, Event Management, Regional Marketing Communications and other
hotel departments as appropriate. - Participates
in sales calls with members of the Sales and Marketing team to acquire new
business and/or close on business. - Identifies
public relations opportunities and coordinates activities to augment the
overall marketing communication strategy. - Supports
the General Manager by coordinating crisis communications. - Executes
and supports Marriott’s Customer Service Standards and hotel’s Brand
Standards. - Executes
and supports the operational aspects of business booked (e.g., generating
proposal, writing contract, customer correspondence). - Participates
in and practices daily service basics of the brand (e.g., , Marriott
Hotels and Resorts (MHR) Spirit to Serve Daily Basics, Renaissance Hotels
and Resorts (RHR) Savvy Service Basics, Courtyard, SpringHill Suites,
Fairfield Inn Basics of the Day, Residence Inn Daily Huddle, or TownePlace
Suites Morning Meeting). - Implements
a seamless turnover from sales to operations and back to sales while
consistently delivering high level of service. - Monitors
the effective resolution of guest issues that arise as a result of the
sales process by creating mechanisms to channel issues to property
leadership and/or other appropriate stakeholders. - Maintains
successful performance by increasing revenues, controlling expenses and
providing a return on investment for the owner and Marriott International. - Implements
the brand’s service strategy and applicable brand initiatives in all
aspects of the sales process and focuses on building long-term,
value-based customer relationships that enable achievement of the hotel’s’
sales objectives. - Interfaces
with regional marketing communications for regional and national
promotions pull through. - Performs
other duties, as assigned, to meet business needs.
Building
Successful Relationships
Successful Relationships
- Develops
strong partnerships with local organizations to further increase
brand/product awareness. - Develops
and manages internal key stakeholder relationships. - Develops
strong community and public relations by maintaining property
participation in local, regional and national tradeshows and client
events. - Executes
exemplary customer service to drive customer satisfaction and loyalty by
assisting the customer and monitoring their satisfaction before and during
their program/event. - Serves
the customer by understanding their needs and recommending the appropriate
features and services that best meet their needs and exceed their
expectations, while building a relationship and loyalty to Marriott. - Gains
understanding of the hotel’s primary target customer and service
expectations; serves the customer by understanding their business,
business issues and concerns, to offer better business solution both prior
to, and during the program/event.
Leadership
- Functions
as the leader of the property’s sales department for properties with
bookings over 300 peak rooms and significant local catering revenue. - Develops
sales goals and strategies and verifies alignment with the brand business
strategy. - Executes
the sales strategy in order to meet individual booking goals for both self
and staff. - Coaches
leaders of revenue generating departments in developing effective revenue
strategies and setting aggressive goals that will drive the property’s
financial performance. - Verifies
Sales team understands and is leveraging Marriott International (MI)
demand engines to full potential. - Works
with Human Resources, Engineering and Loss Prevention to monitor
compliance with local, state and federal regulations and/or union
requirements. - Partners
with Human Resources to attract, develop and retain the right people in
order to support the strategic priorities of the market. - Creates
effective structures, processes, jobs and performance management systems
are in place. - Sets
goals and expectations for direct reports using the Leadership Performance
Process (LPP), aligns performance and rewards, addresses performance
issues and holds staff accountable for successful results. - Forecasts
talent needs and manages talent acquisition strategy with Human Resources
(HR) to minimize lost time due to turnover. - Maintains
an active list of the competition’s best sales people and executes a
recruitment and acquisition plan with HR. - Supports
tools and training resources to educate sales associates on winning
catering solutions. - Champions
leadership development and workforce planning priorities by assessing,
selecting, retaining and developing diverse, high-caliber talent that can
lead the organization today and strengthen the leadership bench for the
future; continues to upgrade the sales & marketing talent; works with
HR to anticipate future talent needs based on business growth plans. - Identifies,
trains and mentors group sales associates; utilizes all available on the
job training tools for associates. - Transfers
functional knowledge and develops group sales skills of other discipline
managers. - Provides
day to day leadership to sales associates to achieve property sales
objectives with overall responsibility for achieving booking goals and
property revenues. - Evaluates
the property’s participation in the various sales channels (e.g., Area
Sales, Group Sales within the Sales Office, electronic lead channels,
etc.) and develops strong working relationships to proactively position
and market the property. - Manages
the marketing budget to enable development of property specific campaigns,
promotions and collateral to drive revenue and meet property objectives.
Marriott
International is an equal opportunity employer committed to hiring a diverse
workforce and sustaining an inclusive culture. Marriott International does not
discriminate on the basis of disability, veteran status or any other basis
protected under federal, state or local laws.
International is an equal opportunity employer committed to hiring a diverse
workforce and sustaining an inclusive culture. Marriott International does not
discriminate on the basis of disability, veteran status or any other basis
protected under federal, state or local laws.