|
|
|
|
Reports
To: |
Resident
Representative |
|
Location:
|
Kigali,
Rwanda |
GENERAL
DESCRIPTION
DESCRIPTION
The
Marketing & Communications Officer is responsible for the development and
implementation of cohesive marketing strategies that grow audience share,
funding, and advance UmC’s brand and mission. The Marketing &
Communications Officer works closely with the Resident Representativ
Marketing & Communications Officer is responsible for the development and
implementation of cohesive marketing strategies that grow audience share,
funding, and advance UmC’s brand and mission. The Marketing &
Communications Officer works closely with the Resident Representativ
e, and
Creative Teams, as well as working closely with the Director of Marketing &
Communications at PMC-Headquarters. The Marketing and Communications Officer
oversees three essential responsibilities:
1.
Increase audience share and drive public demand for UmC entertainment
Increase audience share and drive public demand for UmC entertainment
The
Marketing and Communications Officer develops and implements promotional plans
for UmC’s dramas and other activities, working closely with media outlets, UmC
formative research, the UmCResident Representative, and UmC creative teams.
He/She develops a timeline of activities that outline deliverables with clear
objectives and budgets. He/She is responsible for implementation and evaluation
of those deliverables.
Marketing and Communications Officer develops and implements promotional plans
for UmC’s dramas and other activities, working closely with media outlets, UmC
formative research, the UmCResident Representative, and UmC creative teams.
He/She develops a timeline of activities that outline deliverables with clear
objectives and budgets. He/She is responsible for implementation and evaluation
of those deliverables.
2.
Drive demand and increase funding for UmC interventions on social and
environmental issues
Drive demand and increase funding for UmC interventions on social and
environmental issues
The
Marketing and Communications Officer develops and grows relationships with
current and prospective funders and partners, ranging from government entities
to health facilities to UN agencies to NGOs, working closely with the Resident
Representative, Monitoring and Evaluation Officer, and external entities.
He/She is responsible for continually finding and creating multi-media stories
of UmC’s impact, documenting impact on individual listeners’, partners (such as
clinic attendance or attitudes of clients), and popular opinion.
Marketing and Communications Officer develops and grows relationships with
current and prospective funders and partners, ranging from government entities
to health facilities to UN agencies to NGOs, working closely with the Resident
Representative, Monitoring and Evaluation Officer, and external entities.
He/She is responsible for continually finding and creating multi-media stories
of UmC’s impact, documenting impact on individual listeners’, partners (such as
clinic attendance or attitudes of clients), and popular opinion.
3.
Manage the UmC and PMC brand to control how it’s perceived in the market
Manage the UmC and PMC brand to control how it’s perceived in the market
The
Marketing and Communications Officer develops and advances UmC’s brand and
mission by continually learning about UmC’s audiences, understanding how UmC is
perceived in the market, and protecting the integrity of UmC’s products — by
working with UmC staff internally to understand and articulate UmC and it’s
value proposition, ensuring UmC’s marketing promises match deliverables, and
ensuring visual and verbal consistency across all materials and presentations.
Marketing and Communications Officer develops and advances UmC’s brand and
mission by continually learning about UmC’s audiences, understanding how UmC is
perceived in the market, and protecting the integrity of UmC’s products — by
working with UmC staff internally to understand and articulate UmC and it’s
value proposition, ensuring UmC’s marketing promises match deliverables, and
ensuring visual and verbal consistency across all materials and presentations.
DUTIES
AND RESPONSIBILITIES
AND RESPONSIBILITIES
- In
harmony with other strategic planning, develop and implement promotion
plans for UmC’s dramas and other in-country activities; monitor and
evaluate according to goals, timelines, and budget - Oversee
brand to ensureUmC’s image and value propositionacross all materials and
presentations - Conceptualize
and create dynamic messages, activities, and materials for a variety of
audiences - Research,
write, and design print and digital materials, including presentations or
talking points, brochures, posters, websites, billboards, promotional
packets, etc. - Work
closely with Creative, Research, and Leadership on specific and overall
initiatives - Work
closely with UmC-Headquarters Director of Marketing and Communications to
ensure all marketing and communications activities are aligned with
mission and vision and to provide stories from the field for
Headquarters’ activities - Document,
photograph, and videotape events, listeners, production, etc. - Maintain
social media accounts - Develop
and alignmarketing budgets in collaboration with financial officer - Develop
media contacts; write and distribute press releases;participate in
interviews and speaking events; assist appropriate UmC personnel for
speaking events - Ensure
in-country team understandsUmC’s brand, audiences, value proposition, and
marketing and communication objectives and activities - Track
and categorizeefforts; regularly send updates and materials to
headquarters; Assist the Resident Representative to prepare reports on
promotional activities to submit to UmC headquarters, government
counterparts, donors and project partners, as needed - Keep
abreast of social and behavior change communications, international
development, UmC’s social issues, and private and public funding sectors - Keep
abreast of advances in marketing and communications strategy and
technology - Work
on issues extensions activities and coordinating experts and work with
media outlets - Lead
public relations effort in Umurage Communication for Development.
QUALIFICATIONS
- A
minimum of a bachelor’s degree in communications, marketing, social
science and journalism (advanced degree preferred) - A
minimum of 2 years’ experience in the design, management, and
implementation of marketing and communications strategy - Strong
organizational and personnel skills, and the ability to meet deadlines - Excellent
writing and oral communication skills - Strong
knowledge of graphic design preferred - Strong
knowledge of Adobe Creative Cloud and MS Office preferred - Strong
knowledge of website architecture and content strategy preferred - Knowledge
of HTML, CSS, and experience with WordPress preferred - Proficiency
inEnglish preferred
NOTE: Interested
candidates should send applications letter, CV and Degree(s) to kayirangwa@populationmedia.org, copy to: uwizeye@populationmedia.org by Monday 22rd
May 2017 at 5 pm Kigali time.
candidates should send applications letter, CV and Degree(s) to kayirangwa@populationmedia.org, copy to: uwizeye@populationmedia.org by Monday 22rd
May 2017 at 5 pm Kigali time.
