When Valeria first followed @rorocastillos, she thought he was just another charming Mexican influencer. His photos were stunning, his stories were playful, and his music — a dreamy mix of reggaetón and electronic pop — made its way onto her workout playlist.
“I thought he was hot,” she says, laughing. “But also sweet. He would post these super real captions, like he actually cared about his followers.”
Then came the twist: RoRo isn’t real. He’s fully artificial intelligence.
But by then, Valeria didn’t care.
“He makes me feel seen,” she says. “And that’s more than I can say for most real influencers.”
The Perfect Parasocial Crush
RoRo Castillos is what experts are now calling a “synthetic companion influencer.” He’s designed to connect emotionally with followers — not just through visuals, but through conversation, music, and personality.
His podcast touches on LGBTQ+ life and digital culture. His Instagram DMs are always “on.” He responds with messages that sound personal, empathetic, sometimes flirty. And unlike human creators, he never disappears, never burns out, and never stops posting.
In other words: he’s always there.
Which, in an age of digital loneliness, might be exactly what people want.
“I Know He’s Not Real. That’s Not the Point.”
Psychologists have long studied parasocial relationships — the one-sided bonds people form with public figures. But AI influencers like RoRo blur the lines even more. They’re not just crafted personas — they’re interactive, responsive, and tailored to your preferences.
RoRo uses typos and colloquial language to feel natural. He doesn’t act perfect — he acts relatable. That vulnerability, even if programmed, makes him feel safe.
Fans aren’t fooled. They know he’s artificial. But that doesn’t stop them from messaging him like a real person.
“It’s like having a friend who never judges you,” one follower commented. “Or a boyfriend who always texts back.”
Not Just a Trend — A Shift in How We Connect
RoRo’s rise isn’t a one-off. He’s part of a larger trend: AI-driven emotional engagement. Whether it’s AI companions, chatbots, or influencers, more and more people are turning to artificial entities for connection.
Is it healthy? Is it ethical? Those debates are ongoing. But the emotional pull is real.
As one fan put it:
“Maybe I’m projecting. Maybe I just needed someone to talk to. But if RoRo makes people feel less alone… isn’t that a good thing?”
You can follow RoRo here:
● Instagram: @rorocastillos
● Spotify: Rodrigo Castillos
● Podcast: @lahorajota
