Job Summary
• Design develop and maintain the child
protection social drive presence on line including continuously generating
multimedia contents, brand promotion, social marketing campaigns, monitor
progress using web analytic tools and answer directly to social media
enquiries, all the while using the social drive’s voice end guidelines.
furthermore, the social media officer will be responsible for community
building and engagement.
protection social drive presence on line including continuously generating
multimedia contents, brand promotion, social marketing campaigns, monitor
progress using web analytic tools and answer directly to social media
enquiries, all the while using the social drive’s voice end guidelines.
furthermore, the social media officer will be responsible for community
building and engagement.
Duties and responsibilities includes
• Design and managing the content strategy
to develop brand awareness, links networking and generate inbound traffic
• Create relevant content, blogging, community participation and
leadership
• Set objective, measure, analyze and monitor the establish Return
of Investment
• Design, create and menage promotions and Social ad campaigns
• Listen, respond, ask questions and engage with the audience
• Implement growth and engagement strategies to Turn followers into
Social Drive active members
• Produce multimedia content (text, video, photo, infographic)
• Create, curate, and manage all published content (mages, video
and written)
• Conduct online advocacy and open stream for cross-promotions
• Develop and expand community and/or blogger outreach efforts
• Oversee design (ie: Facebook Timeline cover, profile pic,
thumbnails, ads, landing pages, Twitter profile and blog)
• Compile report for management showing results (ROI)
• Monitor online ratings and respond accordingly
• Monitor trends in social media tools, applications, channels,
design and strategy
• Identify threats and opportunities in user generated contents
to develop brand awareness, links networking and generate inbound traffic
• Create relevant content, blogging, community participation and
leadership
• Set objective, measure, analyze and monitor the establish Return
of Investment
• Design, create and menage promotions and Social ad campaigns
• Listen, respond, ask questions and engage with the audience
• Implement growth and engagement strategies to Turn followers into
Social Drive active members
• Produce multimedia content (text, video, photo, infographic)
• Create, curate, and manage all published content (mages, video
and written)
• Conduct online advocacy and open stream for cross-promotions
• Develop and expand community and/or blogger outreach efforts
• Oversee design (ie: Facebook Timeline cover, profile pic,
thumbnails, ads, landing pages, Twitter profile and blog)
• Compile report for management showing results (ROI)
• Monitor online ratings and respond accordingly
• Monitor trends in social media tools, applications, channels,
design and strategy
• Identify threats and opportunities in user generated contents
Remuneration: Based on experience
Qualification Required & Experience
• BA degree in marketing, PR, computer
science or similar
• At least five years of demonstrated experience in social and
digital media which includes being able to measure social media presence
• Effective writing skills several different styles for websites,
twitter, Facebook, etc, knowledge of search Engine optimization (SEQ) is also
needed
• Continuous learning attitude to know what is happening in the
fast changing world of social and digital media, what competitors are doing and
what new measurement tools are being use
• Problem-solving attitude
• Interpersonal skills to be friendly and approachable online
• Proved technical skills such as understanding computers, SEO,
Internet access, multimedia production and being tech savvy
• Demonstrate ability to map out, monitoring and evaluate social
marketing strategies
• Knowledge and experience in marketing and social marketing
principles
• Demonstrates creativity end documented immersion in social media
(please add links to profiles as examples)
• Proficient in content marketing theory and application
• Experience In sourcing and managing content development and
publishing
• Exhibits the ability to jump from the creative side of marketing
to analytical side
• Displays in-depth knowledge and understanding of social media
platforms, their respective participants (Facebook, Twitter, Yelp, Google
local, YouTube, Instagram, Pinterest etc.) and how each platform can be
deployed in different scenarios
• Team player with the confidence to take the lead and guide other
employees when necessary (ie: content development, creation and editing of
content and online reputation management)
• Possesses functional knowledge and / or personal experience with
WordPress and Content Management Systems
science or similar
• At least five years of demonstrated experience in social and
digital media which includes being able to measure social media presence
• Effective writing skills several different styles for websites,
twitter, Facebook, etc, knowledge of search Engine optimization (SEQ) is also
needed
• Continuous learning attitude to know what is happening in the
fast changing world of social and digital media, what competitors are doing and
what new measurement tools are being use
• Problem-solving attitude
• Interpersonal skills to be friendly and approachable online
• Proved technical skills such as understanding computers, SEO,
Internet access, multimedia production and being tech savvy
• Demonstrate ability to map out, monitoring and evaluate social
marketing strategies
• Knowledge and experience in marketing and social marketing
principles
• Demonstrates creativity end documented immersion in social media
(please add links to profiles as examples)
• Proficient in content marketing theory and application
• Experience In sourcing and managing content development and
publishing
• Exhibits the ability to jump from the creative side of marketing
to analytical side
• Displays in-depth knowledge and understanding of social media
platforms, their respective participants (Facebook, Twitter, Yelp, Google
local, YouTube, Instagram, Pinterest etc.) and how each platform can be
deployed in different scenarios
• Team player with the confidence to take the lead and guide other
employees when necessary (ie: content development, creation and editing of
content and online reputation management)
• Possesses functional knowledge and / or personal experience with
WordPress and Content Management Systems
Location: Accra
How to Apply
Applicants should submit a motivation letter,
Curriculum vitae and three references to: Director, Department of Community
Development P.O Box
M266
Accra Email: pa_avorkah@yahoo.com
Closing Date: 31 May, 2016
Curriculum vitae and three references to: Director, Department of Community
Development P.O Box
M266
Accra Email: pa_avorkah@yahoo.com
Closing Date: 31 May, 2016
