GlaxoSmithKline is one of the world’s leading research-based pharmaceutical and healthcare companies. We have a challenging and inspiring mission to improve the quality of human life by enabling people to do more, feel better and live longer.
With a firm foundation in science, we discover develop, manufacture and distribute prescription medicines, vaccines and consumer healthcare products.
In pursuance of our growth objectives opportunity now exists for a bright. self-starting and talented young person to join our company as
Job Title: Trade Marketing Manager
The Job
Reporting to the Marketing Director, the role has the following responsibilities, amongst others:
Market Intelligence
• Collect and analyze data to evaluate existing and potential products and disease markets
• Identify and monitor competitors and research market conditions or changes in the industry that may affect sales
• Develop perspective and insight from patient and HCPs through market research
• Measure our performance versus competition in SOV, A&P, allocation of resources, etc
Trade Marketing
• Implement and improve on winning strategies
• Develop trade channels visibility materials as per brand
• Prioritize trade channel activities for maximum returns
• Develop strategies and activities that help the company become the supplier of choice.
• Identify new channel opportunities for our brands for distribution and visibility
• Monitor activities at the retail trade channel levels for the gathering of insight Trade Promotions forecasting and achievement of targets for activities
• Activities forecasting
• Allocation of targets
• Coordination of partner and company’s supply chain teams
• Identifying new channel opportunities for our brands for distribution and visibility
• Identify opportunities for penetration into new channels and distribution into existing ones.
• Enhance visibility at store level
The Person:
The ideal candidate
• Must hold a very good degree in Statistics, Psychology, Market Research or Mathematics from a reputable University.
• S/he must also have a strong understanding & knowledge of Market Research processes.
The candidate must display the following skills at the right levels:
• Inter personal
• Planning and Project Management
• Communication / Facilitation
• Prioritisation
•Flexibility and Initiative
• IT I Analytical
Method of Application
GlaxoSmithKline assures a great working experience in a stimulating and challenging environment.
Interested candidates should forward up-to-date resumes in Word format (*.doc) or (*.docx) to ng.careers@gsk.com indicating the advertised role as the subject matter.
Please note that only electronic applications in the prescribed format will be considered.
Only short listed candidates will be contacted.
