Job overview
Orange invites candidates who wish to
be part of a dynamic workforce to apply for the above mentioned position.
Reporting to the Marketing Operations
and Innovation Manager, the incumbent will be
responsible for identifying local and international partnerships and purchase
opportunities to enrich mobile data experien
ce with rich contents in music,
sport, video, culture, education, games and e-commerce.
The main duties include but are not limited
to:
- Leverage on any innovation, communication or
sponsorship initiative to build strong partnerships to offer Orange
customers access to exclusive contents and services: newspapers,
multimedia portals, music industry stakeholders (radios, artists,
producers), sport, applications developers, TV producers, game developers
and producers. - Coordinate and animate initiatives to attract
communities of content providers in exclusive deals with Orange. - Coordinate the capture of contents on events
and sponsorships - Negotiate short term or long term content
deals with the support of Procurement and Legal, within budget, or secure
the contents are part of innovation / communication / sponsorships
agreements. - Build the proper business model to optimize
the value of the contracted contents on all media (mobile internet offer, website, specific Orange portals,
TV or radio sponsored broadcast, social media): - Free access (streaming or download)
- Paying access in streaming
- Paying access in download
- In-app bundles (eg with TV or radio)
- Sponsored contents
- Freemium (teaser is free, full content is
paying) - Free within another offer (eg: data bundle)
- Monitor performance and return on investment
on each partnership / contents - Define a clear content strategy per segment
including business model - Propose a roadmap leveraging on the
Innovation, Communication, Sponsorships assets or deals, and proposing
specific initiatives (eg., Media awards, Radio partnership, etc…) - Plan and manage developer challenges with
Universities, individuals and companies - Negotiate contents in existing agreements
(innovation, communication, sponsorships) or in new agreements dedicated
to contents - Animate communities of content developers:
apps, music, education, etc… - Prepare TTM for main projects
- Cooperate closely with other marketing units
to leverage on opportunities to capture contents (events, sponsorships) or
to use contents (VAS, data bundles…). - Manage budget and contribute to budget phases
with clear strategy and requirements (assessing ROI) - Leverage on deals negotiated by Orange Group
for local implementation - Get brand exposure and increase brand
preference thanks to contents, through communication strategy - Contribute to main events managed by
Communication: support for coordination prior and during the event.
Qualifications and experience:
- Degree in Marketing/Business Administration or
Equivalent - Minimum experience: 3 years in the Marketing
field
Skills:
- Curiosity on all media and contents, digital
user - Negotiation skills
- Excellent interpersonal skills
- Organized and rigorous
- Creative and proactive
- Ability to deliver and work under pressure
- Computer literate (MS Office)
Closing date and application instructions
Interested
candidates who meet the minimum requirements can submit their applications,
updated CV and certified copies of their academic certificates to: jobsbw.obw@orange.com
The subject window on email should only contain the title of the position being
applied for.
candidates who meet the minimum requirements can submit their applications,
updated CV and certified copies of their academic certificates to: jobsbw.obw@orange.com
The subject window on email should only contain the title of the position being
applied for.
Closing date: 22nd
July 2016.
July 2016.
Kindly note, that
Orange Botswana shall only correspond to short-listed candidates.
Orange Botswana shall only correspond to short-listed candidates.