Harbourfront
Centre
Harbourfront Centre, on Toronto’s waterfront, is an innovative
non-profit cultural organization which creates, for a diverse public, events
and activities of excellence that enliven, educate and entertain. Working in
partnership with various communities, Harbourfront Centre nurtures and supports
educational and recreational activity as well as contemporary artistic creation
through showcasing Canadian and international talent. Our year-round operation
offers some 4000 internationally acclaimed events ranging from music, literary
and theatrical festivals to children’s activities and
non-profit cultural organization which creates, for a diverse public, events
and activities of excellence that enliven, educate and entertain. Working in
partnership with various communities, Harbourfront Centre nurtures and supports
educational and recreational activity as well as contemporary artistic creation
through showcasing Canadian and international talent. Our year-round operation
offers some 4000 internationally acclaimed events ranging from music, literary
and theatrical festivals to children’s activities and
craft workshops.
Harbourfront Centre is one of Toronto’s most popular tourist attractions,
drawing more than 3 million visitors and contributing over $126 million to the
local economy annually.
Job Description
EMPLOYMENT OPPORTUNITY
HEAD OF MARKETING & COMMUNICATIONS
THE POWER PLANT CONTEMPORARY ART GALLERY
Job Ref. # 15F08-WC
Number of vacancies: 1
HEAD OF MARKETING & COMMUNICATIONS
THE POWER PLANT CONTEMPORARY ART GALLERY
Job Ref. # 15F08-WC
Number of vacancies: 1
The Power Plant Contemporary Art Gallery at Harbourfront Centre
is Canada’s leading public gallery devoted exclusively to the art of our time
and is recognized as an important centre for contemporary art in North
America. Over the past 20 years, its reputation for presenting cutting
edge exhibitions, superior catalogues and editions, and challenging special
events has remained unparalleled. Presenting contemporary art by
practitioners of local, national, and international stature, The Power Plant’s
mission is to present and disseminate the best contemporary art in all and any
media.
Currently an employment opportunity exists for a full time Head of Marketing
& Communications. Reporting to the Director, this is a key position
responsible for developing marketing and communication strategies and programs
to meet organizational objectives to significantly increase engagement with The
Power Plant as Canada’s leading contemporary art gallery and a recognised international
centre of excellence as one of the world’s leading contemporary art galleries.
is Canada’s leading public gallery devoted exclusively to the art of our time
and is recognized as an important centre for contemporary art in North
America. Over the past 20 years, its reputation for presenting cutting
edge exhibitions, superior catalogues and editions, and challenging special
events has remained unparalleled. Presenting contemporary art by
practitioners of local, national, and international stature, The Power Plant’s
mission is to present and disseminate the best contemporary art in all and any
media.
Currently an employment opportunity exists for a full time Head of Marketing
& Communications. Reporting to the Director, this is a key position
responsible for developing marketing and communication strategies and programs
to meet organizational objectives to significantly increase engagement with The
Power Plant as Canada’s leading contemporary art gallery and a recognised international
centre of excellence as one of the world’s leading contemporary art galleries.
MAJOR RESPONSIBILITIES INCLUDE:
• Develop branding and marketing strategies for The Power Plant and its
programmes, products and services and oversee the implementation of these
strategies, ensuring a high level of awareness of the brand values among
stakeholder groups nationally and internationally
• Develop communications strategies, including institutional and programme
specific strategies, to ensure the gallery and its programmes are effectively
communicated and promoted to diverse audiences and groups
• Working in cooperation with the entire team, develops and implements new
media strategies as a primary marketing tools, while maintaining and utilizing
traditional print and electronic media campaigns.
• Project manage Development & Marketing publications, compile copy,
negotiate advertising, coordinate print processes to ensure targets and
deadlines are met. Research, write and produce communication and marketing
support materials for each program, including ads, flyers, brochures,
newsletters, etc. Distribute for comments and monitor implementation.
• Develop the website and other electronic communications and implement
strategies to ensure targets are met
• Develop and implement revenue generation strategies, specifically in the
communications and marketing area, to maximize all revenue sources including
earned revenue, ticket sales, wholesale and retail services, venue rentals and
special events, corporate sponsorship, membership and individual giving,
government and foundation grants. Ensure business plans are in place and
coordinate their implementation. Prepare written evaluations, final
reports and financial reconciliations.
• Develop and implement partner development marketing and communications
strategies aimed at growing the social and cultural relevance of the gallery
and advocacy and support for its programmes nationally and
internationally.
• Manage recurrent sponsorship contracts, agreements and fulfillment
plans. Establish and nurture positive relationships with stakeholders,
sponsors, partners, donors and foundations.
• Develop and implement membership and events marketing strategies, to maximize
membership and donor enrollment, sponsor and donor satisfaction and engagement
with the Power Plant.
• Develops and manages the department budget. Reviews requisition for items and
approves within budgetary guidelines. Develop and oversee Marketing and
Communication strategies and plans for fundraising and membership events.
• Measures results and evaluates effectiveness of the marketing plan for each
program and project upon completion, using both quantitative and qualitative
analysis
• Keeps current on marketing trends and tactics. Liaises with other departments
and cultural organizations of a similar nature
• Learns to use Tessitura database to obtain data for ticket sales analysis and
develop information capture strategies
• Plans, coordinates and evaluates the activities, programs and services of the
department with other departments to ensure effective operations
• Develop branding and marketing strategies for The Power Plant and its
programmes, products and services and oversee the implementation of these
strategies, ensuring a high level of awareness of the brand values among
stakeholder groups nationally and internationally
• Develop communications strategies, including institutional and programme
specific strategies, to ensure the gallery and its programmes are effectively
communicated and promoted to diverse audiences and groups
• Working in cooperation with the entire team, develops and implements new
media strategies as a primary marketing tools, while maintaining and utilizing
traditional print and electronic media campaigns.
• Project manage Development & Marketing publications, compile copy,
negotiate advertising, coordinate print processes to ensure targets and
deadlines are met. Research, write and produce communication and marketing
support materials for each program, including ads, flyers, brochures,
newsletters, etc. Distribute for comments and monitor implementation.
• Develop the website and other electronic communications and implement
strategies to ensure targets are met
• Develop and implement revenue generation strategies, specifically in the
communications and marketing area, to maximize all revenue sources including
earned revenue, ticket sales, wholesale and retail services, venue rentals and
special events, corporate sponsorship, membership and individual giving,
government and foundation grants. Ensure business plans are in place and
coordinate their implementation. Prepare written evaluations, final
reports and financial reconciliations.
• Develop and implement partner development marketing and communications
strategies aimed at growing the social and cultural relevance of the gallery
and advocacy and support for its programmes nationally and
internationally.
• Manage recurrent sponsorship contracts, agreements and fulfillment
plans. Establish and nurture positive relationships with stakeholders,
sponsors, partners, donors and foundations.
• Develop and implement membership and events marketing strategies, to maximize
membership and donor enrollment, sponsor and donor satisfaction and engagement
with the Power Plant.
• Develops and manages the department budget. Reviews requisition for items and
approves within budgetary guidelines. Develop and oversee Marketing and
Communication strategies and plans for fundraising and membership events.
• Measures results and evaluates effectiveness of the marketing plan for each
program and project upon completion, using both quantitative and qualitative
analysis
• Keeps current on marketing trends and tactics. Liaises with other departments
and cultural organizations of a similar nature
• Learns to use Tessitura database to obtain data for ticket sales analysis and
develop information capture strategies
• Plans, coordinates and evaluates the activities, programs and services of the
department with other departments to ensure effective operations
Requirements:
The ideal candidate will be a pragmatic organizer and team
worker with an excellent knowledge of contemporary art and its milieu. He/She
will be a post secondary graduate in an arts, marketing or communication
programme with a minimum of 5 years’ related experience in the not-for-profit
sector. Proven experience in sponsorship, customer service, communications and
marketing in the cultural sector as well as experience with government and
foundation granting procedures and individual giving and membership campaigns
is a must. He/she must possess excellent writing and presentation
skills, along with exceptional interpersonal and relationship management skills
with the ability to develop effective partnerships as well as to persuade and
negotiate. He/she must be an innovative and strategic thinker, highly
motivated, organized and able to manage multiple priorities. Requires an
understanding of not-for-profit cultural organizations, knowledge of print and
web-based media. The incumbent must have excellent oral and written
communication skills and must be computer literate with excellent word
processing skills and familiarity with accounting methods. Experience in
a visual arts organization would be an asset.
worker with an excellent knowledge of contemporary art and its milieu. He/She
will be a post secondary graduate in an arts, marketing or communication
programme with a minimum of 5 years’ related experience in the not-for-profit
sector. Proven experience in sponsorship, customer service, communications and
marketing in the cultural sector as well as experience with government and
foundation granting procedures and individual giving and membership campaigns
is a must. He/she must possess excellent writing and presentation
skills, along with exceptional interpersonal and relationship management skills
with the ability to develop effective partnerships as well as to persuade and
negotiate. He/she must be an innovative and strategic thinker, highly
motivated, organized and able to manage multiple priorities. Requires an
understanding of not-for-profit cultural organizations, knowledge of print and
web-based media. The incumbent must have excellent oral and written
communication skills and must be computer literate with excellent word
processing skills and familiarity with accounting methods. Experience in
a visual arts organization would be an asset.
How to Apply:
Qualified applicants must apply by April 21, 2015
Please send your letter of intent, resume and the names of three
references
quoting Job Ref. No. 15F08-WC to:
Human Resources, 235 Queens Quay West
Toronto, ON M5J 2G8
Fax (416) 973-1003
E-mail:
Harbourfront Centre is committed to building a diverse workforce and strongly
encourages qualified applicants from all backgrounds to apply.
references
quoting Job Ref. No. 15F08-WC to:
Human Resources, 235 Queens Quay West
Toronto, ON M5J 2G8
Fax (416) 973-1003
E-mail:
Harbourfront Centre is committed to building a diverse workforce and strongly
encourages qualified applicants from all backgrounds to apply.