Very few natural stones offer the grandeur and character of granite. The stone complements both traditional and contemporary homes, as well as rustic decor styles. Although it is not the cheapest flooring material, it is durable and has assorted colors and designs. With its durability and aesthetic appeal, granite has become an attractive option for people seeking to enhance their interiors. The following sections discuss the advantages that granite offers for flooring options.
Availability of a wide range of styles and colors
Granite is known for its durability and a wide variety of patterns and colors. Consumers get to choose from a large palette that ranges from whites, blacks, beiges, and browns to reds, blues, and greens. Each slab of granite is unique, displaying intricate veins and textures that reflect the story of its natural formation. Moreover, industry leaders keep adding uniqueness to their collections so that homeowners find a shade and pattern that aligns with their style and complements their house’s existing decoration when selecting granite. Whether they prefer a subtle, speckled surface or a bold, dramatic design, there is always an option to fit their vision. For instance, Dermitzakis Bros S.A. added a new collection to its product line under the name Rosalia Βeige in December 2021. The solutions featured a beige background that complimented with swatches of pale light pink colors with burgundy veins. M S International, Inc., established a new showroom and distribution facility in February 2021. Located in Raleigh, North Carolina, this showroom offers the entire range of MSI’s products for the home and commercial markets, including flooring, countertops made of natural stone, hardscaping materials, and others.
Durability and sustainability enhancing cost-effectiveness
Granite is a natural stone sourced directly from the earth, and it requires much less processing than synthetic materials. This means it does not release harmful volatile organic compounds or pollutants, making granite an eco-friendly choice for flooring. Its extraction and processing require less energy than that of artificial alternatives, contributing to a ‘green’ home design. Granite flooring is known for its ability to maintain a stable temperature. Granite tends to stay relatively cool in summer and warm in winter. According to the U.S. Department of Energy, materials with high thermal mass like granite, help stabilize indoor temperatures by absorbing heat during the day and releasing it at night. This feature notably reduces the need for heating and cooling, leading to energy savings. Studies by the department indicate that incorporating thermal mass in building design minimizes energy use for heating and cooling by as much as 10% to 20% in moderate climates.
Granite’s non-porous surface is another benefit. It resists stains, moisture, and allergens, which imply cleaning the floor will be easy. This simplicity in maintenance also means consumers do not need harsh chemical cleaners, further minimizing the negative environmental impacts. With proper care, granite flooring lasts for decades—often well over 100 years. This durability means fewer replacements are needed, which helps to reduce the environmental impact associated with producing and disposing of new flooring materials.
Granite processing is much less intensive than stones like quartz, which go through enhanced manufacturing processes that involve resin bonding and pigment mixing. This lower energy consumption during production helps granite maintain a smaller carbon emission, making it an even more attractive choice for eco-conscious homeowners. Companies are also adopting new strategies to reduce footprint in granite manufacturing. For instance, in April 2021, Polycor announced its strategy to achieve carbon neutrality by the end of 2025. The company became the first natural stone manufacturer to pledge to achieve carbon neutrality.
Increased property value and investment opportunities due to the trifecta effect
Investing in granite flooring boosts property value significantly. As per a report from Zillow, homes with granite installations tend to sell for approximately 3-7% more than comparable homes without these features. In addition, a study by the National Association of Realtors found that 54% of buyers are willing to pay more for a home with upgraded kitchen and bath features, which often include granite countertops and flooring. These improvements are seen as indicators of quality and luxury, making properties more appealing in a competitive market.
The building and construction industry is the largest natural stone and marble consumer. Due to ease of customization, the range of applications has expanded, including wall cladding, countertops, flooring, decorative accents, fireplace facades, and furniture. Some of the leading players who provide this wide variety in the granite flooring market include Fortuna Marmo Granite, Stone Glamour S.r.l., M S International, Inc., STONE SOURCE LLC., Mohawk Industries, Inc., and others.
Rapid urbanization and industrialization have also caused a notable rise in granite consumption in developing countries. India and China are the major exporters of these products. India exports most of its granites to China. China processes the imported products and re-exports the processed products to other regions across the globe. Contemporary design techniques such as CNC milling, waterjet cutting, and laser engraving have expanded the horizon by providing detailed and precise detailing on natural stones and marbles.
Concluding lines
Granite flooring stands out as a premium choice for homeowners and investors, due to its durability, aesthetic appeal, and eco-friendly attributes. The diverse range of colors and patterns offers a perfect match for any style, and its longevity reduces the need for replacements, making it a sustainable option. Property values with granite installations and the demand for natural stones continue to grow. Investing in granite flooring thus presents a smart, long-term decision that enhances both beauty and value in any space.
✍ **𝑨𝒓𝒕𝒊𝒄𝒍𝒆 𝒘𝒓𝒊𝒕𝒆𝒓: Saranya Ganguly
Author’s Bio:
Saranya Ganguly is a B2B writer with extensive experience in crafting research-driven content. The knack for blending insights and statistics with creative flair motivates her to deliver engaging, and impactful write-ups. She specializes in web articles, newsletters, promotional pieces, and LinkedIn briefs, helping businesses articulate their brand voice and value propositions. A master’s degree holder in English and Commonwealth Literature, Saranya enjoys reading in her free time. When not writing, she dabbles in photography and fine art.
