Terms
of Reference for Communications Manager
of Reference for Communications Manager
JOB
DESCRIPTION
DESCRIPTION
Position:
Communications
Manager
Communications
Manager
Reporting
to:
Deputy Director – Brand.
to:
Deputy Director – Brand.
Manager
of:
Communications and Events Coordin
of:
Communications and Events Coordin
Location:
Kigali, Rwanda
Kigali, Rwanda
BACKGROUND
About
Girl Effect Rwanda (GER)
Girl Effect Rwanda (GER)
Girl
Effect Rwanda’s mission is to enable all of Rwanda’s one million adolescent
girls (aged 10-19) to fulfil their potential. We work across four areas:
partnering with leaders to deliver for girls; developing innovations in girl
programming; working through our brand platform Ni Nyampinga to inspire and
enable girls; and generating girl-led insights and evidence. Our work aims to
encourage investments that will benefit Rwandan girls – in systems, culture,
government and industry. These investments will realise Rwanda’s Vision 2020.
Effect Rwanda’s mission is to enable all of Rwanda’s one million adolescent
girls (aged 10-19) to fulfil their potential. We work across four areas:
partnering with leaders to deliver for girls; developing innovations in girl
programming; working through our brand platform Ni Nyampinga to inspire and
enable girls; and generating girl-led insights and evidence. Our work aims to
encourage investments that will benefit Rwandan girls – in systems, culture,
government and industry. These investments will realise Rwanda’s Vision 2020.
About
our branded media platform, Ni Nyampinga
our branded media platform, Ni Nyampinga
Ni
Nyampinga (the beautiful girl inside and out, who makes good decisions) is
Rwanda’s first youth brand, aimed at inspiring and enabling Rwandan girls. The
brand embraces the values and richness of Rwandese culture and the content is
designed to inspire self-belief as well as provide practical and enabling
information that can be used every day in girl’s lives.
Nyampinga (the beautiful girl inside and out, who makes good decisions) is
Rwanda’s first youth brand, aimed at inspiring and enabling Rwandan girls. The
brand embraces the values and richness of Rwandese culture and the content is
designed to inspire self-belief as well as provide practical and enabling
information that can be used every day in girl’s lives.
Launched
by Girl Effect Rwanda in 2011, Ni Nyampinga currently consists of a quarterly
magazine and weekly radio show that is by girls for girls and reaches a
national audience. Today, over half of all girls in Rwanda have read our
quarterly magazine or listened to the weekly radio shows and over 40% of their
parents and brothers join them.
by Girl Effect Rwanda in 2011, Ni Nyampinga currently consists of a quarterly
magazine and weekly radio show that is by girls for girls and reaches a
national audience. Today, over half of all girls in Rwanda have read our
quarterly magazine or listened to the weekly radio shows and over 40% of their
parents and brothers join them.
RESPONSIBILITIES
As
the Communications Manager, you will be expected to ensure that all
communications activities are in line with the overall brand strategy to transform
the lives of girls. You will have strategic oversight of, as well as
responsibility for, the following areas of work:
the Communications Manager, you will be expected to ensure that all
communications activities are in line with the overall brand strategy to transform
the lives of girls. You will have strategic oversight of, as well as
responsibility for, the following areas of work:
Girl
Effect Rwanda core communications and events
Effect Rwanda core communications and events
- You
will be responsible for the strategy and implementation of Girl Effect’s
communications with Government, donors and partner organisations. - You
will develop and maintain Girl Effect’s core communications tools,
including fact sheets, key messages, talking points, and briefings. - You
will support the organisation and its key partners to speak with one voice
about Girl Effect and Ni Nyampinga. - You
will play a leading role in shaping and delivering events and managing
high-level visits. - You
will be responsible for ensuring internal communications within Girl
Effect Rwanda and Girl Effect London to keep the organisation informed on
relevant news and development coming out of Rwanda
Overseeing
all communications for the Ni Nyampinga brand
all communications for the Ni Nyampinga brand
- Working
closely with the brand and global communications teams, you will oversee
all communications activity for Ni Nyampinga, Girl Effect’s flagship youth
brand that is working to empower and enable girls across Rwanda - You
will work with others to design and deliver positive PR moments for the
brand, including a calendar of brand events, with the objective of
inspiring Rwandan girls and increasing the reach and impact of the Ni
Nyampinga brand - You
will work closely with the Strategy and Evidence teams to ensure that we
continually tell the story of what we are learning from Ni Nyampinga
project and the impact it’s having on girls’ lives.
Powerful
storytelling
storytelling
Using
powerful stories to deliver real change for girls is the central role of the
communications team. You will oversee, manage and create content for Girl
Effect and Ni Nyampinga media platforms.
powerful stories to deliver real change for girls is the central role of the
communications team. You will oversee, manage and create content for Girl
Effect and Ni Nyampinga media platforms.
- You
will work closely with our global communications team, to make sure that
girls’ voices are heard and amplified, both in Rwanda and around the
world, through the powerful content you create across a range of
communications products and channels. - You
will also maintain and develop relationships with members of the Rwandan
and international media and be proactive about creating media
opportunities to help further the reach and impact of the Ni Nyampinga
brand - You
will ensure that all content produced by the team or contractors adheres
to Ni Nyampinga’s editorial guidelines and the Girls Safeguarding policy.
Management
and leadership
and leadership
- You
will be a strong leader within the Girl Effect team with direct
line-management responsibility for the Communications and Events
Co-ordinator. - You
will lead and manage the communications team, comprising staff and
significant agency support. - You
will develop team members’ communications skills through regular meetings,
training and support – particularly around storytelling - You
will provide effective and accurate management of the communications
budget, and oversee contracting and procurement processes to ensure best
value for money for communications support. - You
will help develop a great working culture across the organisation
SKILLS
AND EXPERIENCE
AND EXPERIENCE
Essential
- 6-10+
years professional experience in high profile communications or public
relations roles (ideally for international organisations, media
organisations, international comms agencies and/or youth brands) - Excellent
written and spoken English required - Significant
experience in delivering influencer and audience facing events for a youth
brand - Proven
experience of communications strategy development and implementation for
organisations and projects. - A
strong background in powerful storytelling. You should be able to
demonstrate a clear understanding of what makes a good story and give
examples of your previous work (print, film or otherwise) that has led to
positive change. - Creativity:
you should be buzzing with creative ideas and enthusiasm for delivering
powerful content that fits with the work of Girl Effect - Knowledge
of themedia landscape - Thorough
understanding of the needs of different media and communication tools for
digital, print and broadcast - Management
skills including strategic planning, budgeting, and developing creative
solutions - Ability
to work within different cultural practices and customs - Experience
in managing content production, especially film and production – working
closely with creative partners - Ability
to manage multiple projects and conflicting priorities
Desirable
- Strong
skills in photography and film-making/ producing (DSLR camera, FCP
editing) are highly desirable. You will be expected to commission and/or
create multi-media material for all our media platforms on a regular
basis. You will also supervise the production of content from other team
members. - Resilience:
this is a demanding job where you will be required to oversee lots of
projects at the same time as well as travelling regularly for fieldwork in
rural areas. - Experience
of managing others and getting the best out of people. - Experience
of living and working in a developing country. - Knowledge
of Kinyarwanda and/or French desirable but not essential - Knowledge
of Rwandan media landscape
Salary
A
competitive salary will be offered to the right candidate, along with 22 days’
annual leave.
competitive salary will be offered to the right candidate, along with 22 days’
annual leave.
To
apply
apply
Follow
the link below to apply http://girleffect-jobs.org/vacancies/257/GIRLEFFECT/communications_manager/
the link below to apply http://girleffect-jobs.org/vacancies/257/GIRLEFFECT/communications_manager/
Closing
date for application: January 6, 2017
date for application: January 6, 2017