Job Title: Brand Engagement Manager
Organisation:
OLX MIH Internet East Africa
OLX MIH Internet East Africa
Duty Station:
Kampala, Uganda
Kampala, Uganda
About OLX:
NFT Consult would like to recruit
for its valuable client, OLX Uganda which trades under the name MIH Internet
East Africa and is the next generation of free online classifieds providing
solutions to the complications involved in selling, buying, trading,
discussing, organizing, and meeting people near you, wherever you may reside.
for its valuable client, OLX Uganda which trades under the name MIH Internet
East Africa and is the next generation of free online classifieds providing
solutions to the complications involved in selling, buying, trading,
discussing, organizing, and meeting people near you, wherever you may reside.
Job Summary: The
Brand Engagement Manage r will be responsible for experiential and direct
marketing of OLX in all parts of the country. The role might also be
called upon to help out in the initial setting up of new countries in the
region by delivering direct marketing initiatives to seed content.
Brand Engagement Manage r will be responsible for experiential and direct
marketing of OLX in all parts of the country. The role might also be
called upon to help out in the initial setting up of new countries in the
region by delivering direct marketing initiatives to seed content.
Key Duties and
Responsibilities:
Responsibilities:
1. Develop and maintain detailed below the line marketing
plans:
plans:
- Work in liaison with the
marketing manager, develop periodical plans (6-monthly, and quarterly) for
direct seller acquisition via diverse channels such as residential suburbs
door to door engagements, community groups such as churches and through
event promotions - Where necessary, design and
develop highly impact events to “narrate the story” of the brand in an
entertaining yet impactful way in delivering new sellers to the platform - Ensure the cost of the BTL
plans align with the overall below the line marketing budget by monitoring
each campaign’s budget to ensure delivery optimum results within budget - Treating each campaign as a
learning opportunity, establish clear learning goals with detailed
hypothesis to be tested and validated - For each campaign/activity,
establish projections/goals in terms of expected outcomes and compare it
to actual outcomes for each campaign. - Establish metrics in which to
measure the success of all below the line (direct) marketing activities
and implement these metrics across all campaigns. - Monitor direct marketing
trends. To consistently innovate and evolve the techniques of
engaging with users directly for maximum ROI
2. Project manage the delivery
of all planned below the line marketing campaigns
of all planned below the line marketing campaigns
- For each campaign/project,
develop detailed project plans with; Detailed schedule of activities from
project initiation to close, Clearly a articulated hypothesis, Financials
projections including projected cost of seller acquisition, Partners and
their roles, Work instructions /guidelines of any temporary staff - Ensure that all campaigns are
set up with a clear objective of increasing the number of sellers on the
platform at the lowest possible cost. - From scratch, design and
develop relevant educational materials to directly communicate the key
benefits of an online brand to the local communities - Oversee all aspects of the
campaign delivery including; Recruitment, Training & Development of
temporary promotion staff directly or through credible partners, Liaising
with the publicity agent, media or internal communications department to
ensure there is a clear media storyline of each campaign and that the
coverage happens, Efficient resource allocation and optimization of the
day to day activities during the campaign period, Effective briefing and
management of partners and suppliers to ensure full alignment with the
goals and plans of the campaign - Create relationships with
community influencers and celebrities in development of key event
participation partnerships - Build and develop relationships
with direct marketing agencies and relevant vendors in order to deliver
the optimum levels of performance and ensure continuous improvement. - Acquire vendors through
competitive processes and negotiate commercial agreements with suppliers
that seek to optimize acquisition of sellers at the lowest possible
cost - Seek collaborative education
partnership with Government and non-government organizations at the local
community level that can help optimize acquisition of sellers. - Actively coordinate the
designing, acquisition and distribution of below the line merchandise and
other relevant equipment such as tents and displays in a cost-effective
way
3. Monitor, evaluate and report
insightfully:
insightfully:
- Analyze campaigns applying
analytical techniques to uncover the ROI of brand engagement activities - Document the key learning’s of
each campaign with a focus of clear hypothesis validation - Share key campaign results and
learning’s with relevant stakeholders for continuous improvement
Qualifications, Skills and
Experience:
Experience:
- The candidate should preferably
hold a good bachelor’s Degree in Communication, Journalism, psychology or
related field - Two or more years’ experience
leading/managing implementation of direct marketing campaigns (in
particular acquisitions) and at least 2 years in line management - Public relations abilities -,
Pleasant and outgoing personality - Budgeting and cost monitoring
- Possess the ability to rapidly
build a team to deliver on a common goal - Excellent written and oral
communication skills - Highly innovative out of the
box skills - Highly organized team player
who can multitask - Excellent proofreading, verbal
and written communication skills - Customers service oriented
- Committed, positive and
hardworking - Ability to work under pressure
and meet deadlines - Ability to contribute
individually and participate in cross- functional teams
How
to Apply:
to Apply:
All suitably qualified candidates
should visit the web link below and create a profile on the NFT Consult website
by entering their e-mail addresses. Please visit web link below and click Apply
now if convinced you have the job requirements. The applications/CVs should be
prepared in English and submitted in either MS Word or PDF format will be
considered.
should visit the web link below and create a profile on the NFT Consult website
by entering their e-mail addresses. Please visit web link below and click Apply
now if convinced you have the job requirements. The applications/CVs should be
prepared in English and submitted in either MS Word or PDF format will be
considered.
