E-books offer a quick and easy way for prospect to learn about a topic. Here is the deal. You don’t even have to be an expert on the subject to provide the information. It is a good idea that you have some degree of interest in the subject but you don’t have to be the leading expert. You just need to know how to help the audience to get the information that they want.
By providing that information you gain the customers’ trust and become one that they are likely to make purchase from. That is how e-books become your sales machines. They go where you may never go and reach customers for you.
Start with private label rights articles and you can have an e-book in just a few hours. I am a huge fan of private label rights materials. They give you loads of prewritten information on almost every subject that you can imagine. This can save you lots of hours otherwise spent researching and writing about your topic. It is much easier to start with a group of PLR articles and rewrite them rather than starting from scratch.
There are a boat load of places online where you can purchase PLR articles either as part of subscription or in small packs. I have warned you to be careful because all PLR are not created equally. In fact, most of them are just a bunch of garbage.
That is why one of my favourite PLR sites is Tiffany Dow’s PLR Minimart. If you are not familiar with Tiffany then maybe I should tell you that she is also known as the “ghostwriter to the gurus”. Before becoming a full time marketer, Tiffany was the ghostwriter behind some of the most successful e-books released by well known internet marketing gurus. Her research and writing style are both first class and her articles will help you create a quality product. Check Tiffany out at http://www.PLRMinimart.com
Whether you use articles from the minimart or somewhere else, just be sure to use high quality PLR articles. This will ensure that you give your customers a lot of information than they actually paid for. Make your e-book one that stand out in the crowd and become something that your customers tell their friends and business partners about. That is how to create customer loyalty and build a good reputation online. The key to getting good results id to start out with good PLR articles from the beginning and putting your own unique touch on them. The time that you spend putting together a good product will pay off in more sales and fewer refunds.
After rewriting your material into an e-book find about 4-5 affiliate programs and include the links throughout the e-book. Just don’t over do it. You don’t want your e-book to become one big sales pitch. Let the affiliate link add value not take it away.
You will need to convert you e-book into PDF format to make it easy for buyers to read online. Download a free PDF converter at http://www.DoPDF.com.
Finally, you will need graphics to make you e-book look much more professional and sell a lot faster. If you are not good at graphics you will want to hire a good designer to give your e-book a well polished appearance.
Just Google “e-cover designs” or something similar and find a company you like. The important thing is that you do use a cover to increase the perceived value of your e-book.
Once you are done with the content and graphics of your e-book you can sell it using Paypal, Clickbank, Paydotcom or you own merchant account.
Now for the part that actually put the money in the bank is promoting your e-book. Here are few ways to get started bringing in sales almost immediately.
1. Google Adwords – Depending on your budget the fastest way to bring in sales may be to set up an Adwords campaign. Here is a link where you can get $50 in Adwords credits to use in your first campaign. You will need a $5 deposit in order to activate your account. Also, I am not sure how long it will be good for but it is valid at the time I was writing this article: https://adwords.google.com/select/login
2. Post an ad in forum that allow advertising or in your signature tag. Search for forums in your niche
3. Write original articles and submit them to article directories such as ezinearticles.com, articlecity.com, articledashboard.com, goarticles.com and more.
4. Start an affiliate program and share your profits. It is easy to set up an account at Clickbank or Paydotcom and give affiliate a good percentage like 50% or more. That may seem like a lot but let me ask you this; Would you rather have 50% of something or 100% of nothing?
