There is no doubt that in the digital age, where attention spans are shorter than they’ve ever been, standing out from the competition is crucial. In fact, there is a tool that has proven to be effective in achieving just that – brand videos.
Consider this your wake-up call if you’re a business owner or marketer who hasn’t yet jumped on the video marketing bandwagon. If you haven’t yet got on board, consider this your wake-up call.
A brand video isn’t just a trend, it’s an essential part of any effective marketing strategy a company wants to employ. Let me explain why.
The Power of Video: It’s Not Just a “Nice-to-Have” Anymore
When I first worked with a client who requested that a brand video be made for their company, I still remember the first time. While their product was excellent, their business struggled to gain traction online, despite the fact that their product was excellent. When they released a well-crafted brand video to highlight their story, values, and what they stand for, the engagement received on their social media accounts skyrocketed after the video was launched.
Moreover, they saw a marked increase in conversions on their website as a result of the changes made. It wasn’t magic – it was the undeniable power of storytelling through video that made this possible.
It is my experience as a professional working in the video production industry that a well-executed brand video can have a transformative impact on the brand and its marketing efforts. We aren’t talking about fancy effects or a high-budget production budget here.
The goal is to connect with your audience in a way that words alone cannot be able to do. As a matter of fact, people are more likely to connect with people than logos. Creating a brand video gives you the opportunity to convey the personality and mission of your business, as well as the human side of your brand, all in just a few minutes.
I would like to remind you of a simple fact that might help you decide if brand videos are right for you: viewers retain 95% of a message when they watch it in a video, versus just 10% when they read it in text. What a powerful statistic that is. I believe the question isn’t whether or not you need a brand video, but whether you can afford not to have one. That’s the real question.
Why Every Business Needs a Brand Video
- Boost Your Brand Awareness
Consider the following scenario: You were scrolling through your Facebook feed when you noticed a brand video that was both captivating and relevant to your life. Can you tell me what your first instinct is? There is a good chance that you will stop and watch it rather than read through a paragraph of text, isn’t there? Well-produced videos are capable of grabbing the attention of viewers at a glance and engrossing them from the first moment they see it. There is no other type of content that can match this level of engagement.
You need to understand that when your target audience watches your video, it is not just passively consuming information, it is becoming emotionally invested in what you are saying. This is why brand videos often result in increased brand recall and awareness and as a result, higher sales.
- Humanizes Your Brand
It is not just the products and services that people buy – they also buy into the story that goes along with them. By making a brand video for your business, you will be able to show off the human side of what you are: who you are, what drives you, and why you do what you do. As a result of this emotional connection, trust is built between the parties.
Let’s take Apple as an example. It is not just phones that they sell. A vision is what they sell. In the videos they have produced for their brand, they have consistently focused on the experience of using their products, emphasizing the human connection that comes with technology. As a result of this approach, they have become one of the most successful companies in the world today.
- Increase Conversions
Whether you want people to sign up for your newsletter, purchase your product, or fill out a form, video can be one of the most effective tools you have at your disposal if you want them to take action. There have been a number of studies conducted, including one by Wyzowl, which found that websites with videos on their landing pages have an average conversion rate of 80% higher than those without videos.
Think about it. The more a video can demonstrate the benefits of your product or service, explain how it works, and illustrate its impact, the more likely people are to trust your brand and purchase your product or service. That’s why you need product demo video production agency.
- Search Engine Optimization (SEO)
Google and other search engines love video content. It has been found that websites that have video are 53 times more likely to rank on the first page of search engine results when they include video. Adding video to your site can boost your SEO in many ways, including increasing the time spent on your site and encouraging more social sharing, which will improve your traffic.
However, there is a catch: in order to make the most of this, you need to create a video that is both relevant and of high quality. A generic, low-effort video will not help you rank higher. In fact, it might even hurt the credibility of your brand if you make such videos.
- Keeps Your Audience Engaged
Your visitors might lose interest quickly if you have a text-heavy website or a product page that is not engaging. In contrast, a compelling video will keep your audience engaged for a long time. It creates an experience, rather than just a transaction. Having worked on dozens of brand videos over the past few years, I can easily tell you that storytelling is the key to keeping the audience’s attention for as long as possible. In order to retain your audience and increase engagement, you will have to create a well-paced video with a solid narrative to captivate your audience.
How to Make a Brand Video That Works
Now that you understand why brand videos are essential, let’s talk about how to create one. Here’s a step-by-step guide to making a brand video that resonates with your audience.
- Know Your Objective
Before you even pick up a camera or hire an animation video production company, ask yourself: What do I want this video to achieve? Is it brand awareness? Is it to explain your product? Is it to drive sales? Knowing your goal is critical because it influences the content, tone, and structure of your video. - Understand Your Audience
It’s crucial to know who you’re talking to. Are you targeting millennials or baby boomers? Is your product for busy professionals or stay-at-home parents? The tone, language, and style of your video need to be tailored to your specific audience. The better you understand their needs, the more impactful your message will be. - Craft a Compelling Story
As a video production professional, I can tell you that the best brand videos tell a story. People remember stories—especially ones they can relate to. Start with a simple structure:
Set the stage: Introduce your brand or product.
Present the problem: What challenge does your audience face?
Offer the solution: Show how your brand solves this problem.
Call to action: What do you want the viewer to do next? - Keep It Short and Sweet
In today’s fast-paced world, no one has time for long-winded videos. Aim to keep your brand video under 2-3 minutes. The key is to get your message across quickly and effectively, without unnecessary fluff. - Invest in Quality Production
Don’t cut corners when it comes to Professional Video. You don’t need a massive budget, but you should invest in good lighting, sound, and editing. A poorly produced video can damage your brand’s credibility and fail to achieve the results you want. - Incorporate a Clear Call to Action
What do you want the viewer to do after watching your video? Whether it’s visiting your website, signing up for a newsletter, or making a purchase, make sure you include a clear and actionable next step.
Wrapping It Up: Brand Videos Aren’t Optional, They’re Essential
There is no question that brand videos are one of the most powerful marketing tools available to businesses today. Not only do they help you sell products, but they also help you develop trust and build relationships with your audience, allowing your brand to grow. Here at Motionplay Studio, we are proud to have had the opportunity to help countless businesses create videos that tell their story in a compelling, entertaining, and engaging manner.
You should always keep in mind that a great brand video isn’t just about flashy graphics or clever editing. In essence, it’s about authenticity, clarity, and connection. If you haven’t already, it’s time to invest in an effective brand video that reflects who you are and resonates with your audience if you haven’t already. Take the leap today and begin creating your content before your competitors are ahead of you. Don’t wait until your competitors are ahead of you.
If you’re not sure where to start or if you need help bringing your vision to life, reach out to a 2D Animation Studio , 3D Animation Studio, or Video Production Agency for help bringing your vision to life. There is no denying the impact a high-quality and well-executed brand video can have on your business, and we would love the opportunity to assist you in creating one for your company.
At the end of the day, your brand video might be the key to unlocking the next level of success for your business. Don’t underestimate its power.
