Display boxes are used to introduce new products and to relaunch the previous ones. These boxes have been used as an effective marketing strategy for ages. As everyone is using display cartons then we must learn some of the tips to design them unconventionally.
To design display boxes in Canada first thing that you have to do is identify the features of the packaging that are attractive to the customers. Moreover, you have to consider some of the other aspects such as product safety and your branding. So let’s not waste our time and start learning the tips of box designing.
Why Display Boxes Are Used?
The purpose of cardboard counter display boxes is to highlight your product presence in the retail market. When you effectively exhibit your product placed in these boxes you increase the chances of your sales and hence the growth of your company.
The boxes are specifically designed to place them in important places and in the visible range of the customers. Multiple products are placed at one time in display boxes for retail market to grab the attention of the people.
Tips And Tricks To Design Boxes
Almost every brand uses display cartons to get high sales. So in this case, it becomes quite an arduous task to manufacture boxes that look different from the others and give the customer something out of tradition. Nonetheless, with wise design selection and attention to detail, this becomes an easy and achievable task. So for your product display boxes, you can use the following tips and design them impeccably:
Material Selection
Material is the base of the boxes and if it is not good then you can not imagine getting any benefit from the packaging. So the selection of quality material must be the top priority of your brand. From cardboard display boxes to corrugated, and rigid ones customization gives you a wide range of options. When selecting material keep in mind the following qualities:
- Durability
- Moisture resistance
- Flexibility
- Eco-friendly nature
As we know paper-based material is now used for the designing of wholesale display packaging boxes which are durable, flexible, and eco-friendly, but the paper is not moisture resistant to incorporate this feature post and pre-printing finishings can be used.
Box Style
When designing the boxes, the style must be catchy and innovative. There is a misconception that the boxes used for the purpose of product display have very limited style options but there are several types of display boxes that you can go with for your brand. Some styles for custom cardboard display boxes are as follows:
- Custom easel display stand
- Custom double wall lid
- Front cut-out display
- Pop counter display tray
Apart from these styles, there are different types of display boxes are there such as:
- Counter display boxes
- Floor display boxes
- Power wing
Printing Options
Now coming toward box printing. There are plenty of printing options that are used in Canada. Select the one that neither costs you a lot nor gives graphics of inferior quality. As custom retail boxes wholesale are used to grab the attention of the customers and the low-quality graphics will not do so. Printing techniques used in the custom boxes market are:
- Off-set printing
- Digital printing
- Flexography
- Screen printing
Ask your packager what types of printing are suitable for your box design and which type is affordable as per your budget.
Add-Ons And Embellishments
While designing triangle box packaging the use of add-ons multiplies the catchiness of the boxes and gives a glamorous display to your items. With add-ons, you can give a professional look to the boxes and cast a positive impression on the buyers.
In addition to the use of glamorous and enticing add-ons, some add-ons are used entirely to enhance product protection such as inserts and dividers in cardboard counter display boxes. Both of them keep the product in an upright condition and present the product elegantly.
Finishings
Make your boxes moisture-resistant by using finishings. This feature will make your boxes long-lasting and boxes like easel display, floor display, and power will be used for longer durations. From sustainable to PVC-based both types of finishings are easily available in the market. PVC-based are highly robust nonetheless, they reduce the sustainable nature of the boxes. However, if discarded effectively, one can retain the eco-friendly nature of the retail display packaging boxes.
Logo-Printing
Your boxes should contain the logo of your brand that will help you in promoting your company. The accurate placement of logos on the boxes makes them shine among the rest of the artwork and typography making your brand famous.
Conclusion!
Design your display boxes and shine among the other brands in the market. From the selection of material to the printing and add-ons, you must keep in mind your brand standard so that the boxes will sufficiently portray you.