Switching to a new broadband provider can lead to faster speeds, lower costs, and improved customer service. You’ll need to take the time to review the available deals and make an informed decision, and avoid common mistakes.
There are dozens of options available across the UK. To help you out, we’ve listed the key things to consider before making your choice.
Assess Your Current Contract and Exit Terms
You should review your current broadband agreement before making any changes. Many customers don’t realise they’re still tied into a contract, and leaving early could mean paying cancellation fees.
Check your contract’s end date and determine if a notice period is required. Some providers charge early termination fees that could offset any savings from switching. Timing your move to coincide with the end of your current term can be the most cost-effective approach.
Available Speeds and Service Types in Your Area
The broadband service you can receive can drastically vary depending on your location. Use your postcode to check which service types are offered in your area, and aim to find a fibre broadband deal, as it’s typically more reliable and faster than older ADSL connections.
However, full-fibre (FTTP) coverage is still limited in some parts of the UK. Urban areas are more likely to have high coverage than the rural countryside. Choosing the right service for your household when switching broadband can ensure value for money and performance that matches your needs, whether you’re streaming in 4K or frequently joining Teams meetings.
Compare Pricing, Contract Lengths, and Additional Costs
Broadband deals can initially appear appealing, but you should read the fine print to compare monthly pricing and any upfront or hidden costs. Look for the contract term, which will typically be 12, 18, or 24 months.
Some providers offer free installation and equipment, and others charge setup fees or hike prices after an introductory period. Make sure you’re comparing like-for-like deals, and don’t forget to factor in ongoing costs once any promotional period ends. A lower monthly rate might not be worth it if you’re hit with unexpected extras later.
Customer Service Reputation and Support Options
Deals can be great on paper, but quickly become a nightmare if you’re forced to deal with poor customer service. You should look online at customer satisfaction ratings, including reviews and forum threads, to get an honest picture of the average user experience with their service.
Providers with 24/7 support, live chat, and UK-based call centres often provide a better experience when issues arise. Smaller providers frequently outperform major players in terms of customer care, making it worthwhile to look beyond well-known brand names.
