Awakened Films is the premier Commercial Video Production in New Jersey, helping brands tell their stories on TV. We create high-quality commercials, promotional videos, brand films, and branded content. Whether for broadcast, digital marketing, or social media, our team blends creativity and strategy to deliver results-driven video tailored to your goals.
Why Commercial Video Production Matters
In today’s fast-paced digital world, commercial video is one of the most effective ways to capture attention and connect with audiences. Videos are engaging, memorable, and versatile, making them a cornerstone of modern marketing strategies. According to a 2023 study by Wyzowl, 91% of businesses use video as a marketing tool, and 96% of consumers say they’ve watched a video to learn about a product or service.
A well-crafted commercial video can elevate your brand, drive sales, and leave a lasting impression. Whether it’s a 30-second TV ad, a social media clip, or a cinematic brand film, professional video production ensures your message stands out in a crowded marketplace.
What Is Commercial Video Production?
Commercial video production involves creating videos designed to promote a brand, product, or service. These videos are strategically crafted to align with your business goals, whether that’s increasing brand awareness, driving website traffic, or boosting conversions. At Awakened Films, we specialize in producing a variety of commercial video types, including:
- Commercials: Short, impactful ads for TV or online platforms.
- Promotional Videos: Content designed to highlight products, services, or events.
- Brand Films: Narrative-driven videos that tell your brand’s story.
- Branded Content: Entertaining or informative videos that subtly promote your brand.
Each type serves a unique purpose, but all share the same goal: to engage viewers and inspire action.
The Benefits of Professional Commercial Video Production
Investing in commercial video production offers numerous advantages for businesses of all sizes. Here’s why it’s a game-changer:
1. Builds Trust and Credibility
High-quality videos reflect professionalism and attention to detail. A polished commercial signals to viewers that your brand is trustworthy and established. According to HubSpot, 54% of consumers want to see more video content from brands they support, and professional production ensures that content meets their expectations.
2. Boosts Engagement
Videos are inherently more engaging than text or static images. They combine visuals, sound, and storytelling to capture attention. For example, posts with video on social media platforms like Instagram and TikTok receive 38% more engagement than those without, per Sprout Social’s 2023 report.
3. Improves SEO Performance
Search engines love video content. Websites with embedded videos are 53 times more likely to rank on Google’s first page, according to Moovly. By optimizing your promotional videos with relevant keywords and descriptions, you can drive more organic traffic to your site.
4. Increases Conversions
Videos persuade viewers to take action. A study by Animoto found that 93% of marketers say video has helped them increase conversions. Including a commercial video on a landing page can boost conversion rates by up to 80%.
5. Versatile Across Platforms
Whether it’s a TV broadcast, YouTube ad, or Instagram Reel, commercial videos can be tailored for any platform. This versatility ensures your brand reaches audiences wherever they are.
How Awakened Films Creates Results-Driven Commercial Videos
At Awakened Films, we understand that every brand has a unique story to tell. Our commercial video production process is designed to bring your vision to life while delivering measurable results. Here’s how we do it:
Step 1: Strategy and Planning
We start by understanding your goals, target audience, and brand identity. Are you launching a new product? Building brand awareness? Driving online sales? We create a tailored strategy to ensure your video aligns with your objectives.
Step 2: Creative Development
Our team of writers, directors, and designers collaborates to craft a compelling concept. Whether it’s a humorous TV commercial or an emotional brand film, we focus on storytelling that resonates with viewers.
Step 3: Production
Using state-of-the-art equipment, we shoot high-quality footage that captures your brand’s essence. From lighting to sound design, every detail is meticulously handled to ensure a professional outcome.
Step 4: Post-Production
Editing, color grading, and sound mixing bring your video to life. We also add motion graphics or animations when needed to enhance the final product.
Step 5: Distribution and Optimization
We optimize your promotional video for the intended platform, whether it’s TV, YouTube, or social media. We also provide guidance on how to maximize reach through paid ads or organic posting.
Types of Commercial Videos for Your Brand
Not sure which type of commercial video is right for you? Here are some popular options and their uses:
- TV Commercials: Perfect for reaching broad audiences during prime-time slots or local broadcasts.
- Social Media Ads: Short, attention-grabbing videos optimized for platforms like TikTok, Instagram, and Facebook.
- Product Demos: Showcase your product’s features and benefits in an engaging way.
- Testimonial Videos: Build trust by featuring real customers sharing their experiences.
- Corporate Videos: Communicate your company’s values, culture, or achievements to stakeholders.
Each type can be customized to fit your brand’s tone, whether it’s playful, professional, or heartfelt.
Tips for Creating Effective Commercial Videos
Want to ensure your commercial video delivers results? Follow these best practices:
- Keep It Concise: Attention spans are short. Aim for 15-30 seconds for social media ads and 30-60 seconds for TV commercials.
- Focus on Storytelling: Emotional or relatable stories stick with viewers longer than hard sales pitches.
- Include a Call to Action: Tell viewers what to do next, whether it’s visiting your website or following your social media.
- Optimize for Mobile: Over 75% of video views happen on mobile devices, so ensure your video looks great on small screens.
- Test and Refine: Track performance metrics like views, click-through rates, and conversions to improve future videos.
Why Choose Awakened Films for Commercial Video Production?
When it comes to commercial video production in New Jersey, Awakened Films stands out for our commitment to quality and results. Here’s what sets us apart:
- Experienced Team: Our filmmakers, editors, and strategists bring years of expertise to every project.
- Customized Solutions: We tailor every video to your brand’s unique needs and goals.
- Proven Results: Our clients have seen increased engagement, conversions, and brand visibility after working with us.
- End-to-End Service: From concept to distribution, we handle every aspect of production.
Whether you’re a small business or a global brand, we’re here to help you create promotional videos, brand films, or branded content that leaves a lasting impact.
The Future of Commercial Video Production
As technology evolves, so does commercial video production. Trends like immersive 360-degree videos, AI-driven personalization, and interactive ads are shaping the future of video marketing. At Awakened Films, we stay ahead of the curve, ensuring your videos are innovative and effective.
In 2025, video is expected to account for 82% of all internet traffic, according to Cisco. Brands that invest in high-quality commercial videos now will be well-positioned to dominate their markets.
Conclusion
Commercial video production is more than just a marketing tool—it’s a way to connect with your audience, tell your story, and drive results. At Awakened Films, we’re passionate about helping New Jersey brands create commercials, promotional videos, brand films, and branded content that resonate with viewers. Ready to elevate your brand with video? Contact us today to start your next project!
