Sydney Entrepreneur Scales Car Rental Startup to 43-Car Fleet Through Turo

In Sydney’s competitive urban mobility market, Alexander Munao has built one of the city’s fastest-growing independent car rental operations. What began as a single hatchback parked in Chippendale has grown into a 43-vehicle fleet, generating more than $400,000 AUD in annual turnover — proving that independent operators can successfully challenge traditional rental giants.

At the core of this growth is Turo, the peer-to-peer car sharing platform transforming how Australians rent vehicles.

“Turo has given independent operators like me the power to build a professional rental business without needing a physical storefront or massive overheads,” said Munao. “It’s changed the game.”

A Sydney Car Rental Success Story

Chippendale Carshare has strategically positioned its fleet across Sydney’s inner-city neighbourhoods — including Chippendale, Surry Hills, Redfern, Ultimo, Glebe, Broadway, Zetland, Waterloo, Camperdown, Newtown, and Mascot. These prime locations offer fast access to Sydney CBD and Sydney Airport, making the service ideal for both locals and visitors.

With daily rates starting at $40, the fleet covers compact hatchbacks, sedans, SUVs, and 7-seater vehicles, providing a modern, app-based alternative to traditional car hire. Customers can view and book vehicles directly through chippocarshare.com.au.

Technology Meets Local Expertise

Unlike legacy car hire agencies, Chippendale Carshare operates entirely through the Turo app, allowing guests to browse, book and unlock cars with secure keyless entry — no queues, no counters, no paperwork.

Turo manages guest verification, payments, protection plans, and 24/7 roadside assistance. Munao focuses on expanding the fleet, improving the customer experience, and ensuring seamless operations.

“Turo handles the platform and protection,” Munao explained. “I handle the cars and the customer experience. It’s a true partnership. I wouldn’t have scaled to 43 cars this quickly without them.”

Professional Standards with an Independent Edge

Behind the digital platform is a finely tuned local business. Munao has implemented enterprise-grade systems mirroring those of major car rental companies — including GPS tracking, toll management, scheduled cleaning, and branded booking portals. This operational structure allows Chippendale Carshare to maintain professional standards while remaining nimble and community-focused.

For travellers and locals seeking reliable short-term vehicle hire, the company also operates under its secondary brand at chippendalecarrental.com.au.

Leading a New Wave of Mobility Entrepreneurs

Munao represents a growing movement of Australian mobility entrepreneurs, leveraging technology to modernise urban transport. As Sydney embraces flexible, shared mobility solutions, peer-to-peer platforms like Turo are enabling independent operators to build sustainable, scalable businesses.

“Car ownership in cities is expensive and unnecessary for a lot of people,” Munao said. “Turo gives everyday people access to quality cars when they need them — and gives operators like me the infrastructure to build sustainable businesses.”

About Alexander Munao & Chippendale Carshare

Alexander Munao is the founder and director of Chippendale Carshare Pty Ltd, an independent Sydney-based car rental business powered by Turo. With a rapidly growing fleet of 43 vehicles, the company is redefining affordable, app-based car rental across Sydney’s inner suburbs.

🌐 Learn more about Munao’s entrepreneurial journey at munao.com.au

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