Search Engine Optimization is constantly evolving, and with the rise of Web3, we’re about to see another major shift. This next phase of the internet, driven by blockchain technology, decentralization, and increased user control, is set to impact how websites rank on search engines. Will blockchain-based websites rank differently on Google? Let’s get into what it is, in the context of how businesses, particularly SEO Victoria BC-based businesses, can prepare for the shift.
What is Web3?
Web3 is the next step in the development of the web from a centralized to a decentralized ecosystem. As opposed to the conventional websites served from central servers, these sites operate on blockchain networks such as Ethereum and IPFS (InterPlanetary File System). These systems provide enhanced security, censorship resistance, and greater user ownership of data.
How Will It Impacts SEO?
SEO has long been about optimizing for Google’s algorithms. However, it introduces new ranking factors. Here are some potential ways it could change search engine rankings:
1. Decentralized Domains and Visibility
Web3 introduces blockchain domains such as .eth or .crypto, as opposed to traditional .com or .net domains. Such domains are not Google-indexed as regular websites are. That means site owners might need to resort to other tactics for visibility and traffic.
2. Content Ownership and Authenticity
One of the strong points of these peer-to-peer webs is transparency. With blockchain technology ensuring data authenticity, plagiarism and fake news are things of the past. Search engines might rank blockchain-verified content higher, preferring original and authentic content.
3. Smart Contracts and Automation
Smart contracts may be employed to automate a number of ranking activities, such as guest post payments and link-building. Businesses, including those specializing in SEO Victoria BC, could leverage blockchain to verify backlinks, ensuring legitimacy and preventing black-hat tactics.
4. User Experience and Engagement
Google views user experience as a ranking factor. It offers decentralized applications (dApps) that are more likely to offer smooth, ad-free web experiences. Pages with these features may experience improved engagement scores, perhaps a ranking boost.
5. New Metrics for Authority
Traditional SEO relies on backlinks and domain reputation, but this web technology may introduce blockchain-based trust scores and decentralized identity verification. This could reshape how authority and credibility are determined in rankings.
Preparing for the Future of Web3 SEO
Although this decentralized web is in its infancy, companies should begin planning already. Here’s how:
- Optimize for the older search engines but watch out for decentralized search platforms such as Presearch and Brave.
- Lock in a blockchain domain so your brand is ready for it’s adoption.
- Develop high-quality, unique content that excels in both Web2 and Web3 environments.
- Stay up-to-date with changes in Google algorithms, as these will likely modify to accommodate sites based on blockchain.
As the web transitions to Web3, SEO methods will have to change. If you’re an entrepreneur or a specialist in this matter, being at the forefront of the curve will be your selling point.
