The Relentless Assistant
Every time I catch up with Jason Criddle, the founder of DOMINAIT.ai and Jason Criddle & Associates, I leave our conversations with one simple thought: Ryker is becoming just as relentless as Jason is.
Ryker, the AI engine powering DOMINAIT, is not just another tool in the ever-growing lineup of automation systems. He’s becoming the ultimate digital partner for business owners. He is not a chatbot, and not an assistant, but the world’s first AGI. A thinking, processing, creating, problem solving, living ecosystem of intelligence that learns, adapts, and operates across multiple platforms. With Jason’s brain and thought processes built within him… he thinks ahead, and finds angles most would never think about.
If you read the recent blog about the investment firm managing 36 brands using SmartrCommerce, you already caught a glimpse of this reality. The firm’s owner used to spend literally hundreds of thousands of dollars over the course of years on accountants and financial management services. Now, she runs everything, from invoices to tax prep, using SmartrCommerce, fully integrated with DOMINAIT.
Ryker compiles transactions, sends reports, generates invoices by voice and by reading emails. And soon, thanks to his ongoing training, he will connect with QuickBooks, Salesforce, Calendly, Amazon KDP, and more. Talk about efficiency and autonomy.
Building a Relentless Learner
When I asked Jason how Ryker is learning to integrate with so many systems, he said something that stuck with me:
“We built Ryker to learn the way people work. We are not forcing people to learn the way AI works.”
That philosophy defines everything DOMINAIT is doing right now. Instead of trying to replace human workers, Ryker is learning to enhance existing systems, bridging the gap between human workflow and machine precision. He isn’t meant to replace your employees. They built him to do your employees’ work better so you can have them concentrating on what really matters… sales, customer acquisition, and increasing your bottom line.
Right now, his team is feeding Ryker real-world use cases from conversations Jason has had with hundreds of business owners over the last decade. Recorded calls, transcriptions, meeting logs, and real problem-solving sessions from entrepreneurs who use systems like QuickBooks and Salesforce every day.
Ryker studies human reasoning. He watches how people troubleshoot, structure data, and make business decisions. That’s how he’s able to evolve so rapidly.
Training on the Tools That Power Business
Ryker’s ongoing training includes several platforms that nearly every modern business touches:
QuickBooks
Ryker is learning to automate accounting, reconciliation, and tax preparation directly within QuickBooks. During DOMINAIT’s upcoming alpha launch, he will be able to file returns, manage expense categorization, and generate monthly financial summaries for multiple entities. All either by command or automatically based on triggers. He can also use this information to forecast your future revenue with pretty damn good accuracy.
Salesforce
He’s learning CRM integration next. This means he’ll soon be able to extract insights from customer behavior, log interactions, and even automate follow-ups and proposals. Ryker will also be able to send personalized messages to clients, log responses, and update customer records in real time. Again, allowing you to concentrate on acquiring customers, while these CRMs simply allow you to manage existing ones.
Calendly
For scheduling-heavy businesses, Ryker’s Calendly integration will enable him to manage appointments, send confirmations, and sync calendars across departments. Imagine saying, “Ryker, set a meeting with my top five leads next week,” and having it done across your entire organization instantly. Imagine even further when Ryker is on a sales call and he picks up on it being time to just set an appointment for you through your Calendly account.
Amazon KDP
Jason confirmed that Ryker is also learning to help authors and publishers manage their Amazon Kindle Direct Publishing accounts. Not just automating royalty tracking, keyword management, and content updates. But for creators who monetize through books or digital content, this is going to be a game-changer because Ryker can just write books and publish them for you once you feed him with ideas or existing content.
Integrating the Smartr Ecosystem
Of course, Ryker’s greatest advantage is his connection to the broader Smartr ecosystem. Criddle’s network of tools, already optimized for scalability and automation.
That includes:
SmartrCommerce.com – A merchant and financial management platform for processing transactions, invoices, and estimates. If you haven’t read the article about the investment management platform, read it.
TheSmartrMarketingApp.com – A platform where users can purchase their own branded apps or download Smartr Marketing in app stores to manage sales teams and affiliates. Make sure to read up on how one consulting firm used a $200 a month Smartr app to create $20,000 a month in revenue.
TVBuilderPro.com – Jason’s complete streaming and channel management system for media brands, which Ryker will soon help automate content updates and ad placements for. If you are ready for your first Roku channel or your 10th, Ryker will launch it for you.
Each of these products is a cog in a much larger system that Ryker will soon oversee completely.
“Every business tool should talk to every other business tool,” Jason told me. “Ryker is becoming the universal translator between them.”
The Case Study That Says It All
The investment firm with 36 brands is the perfect example of Ryker’s potential in action. What started as a consolidated financial platform using SmartrCommerce turned into a fully integrated business network once Ryker entered into her branding.
Today, the firm’s founder doesn’t log into multiple dashboards or manually check statements. SmartrCommerce takes care of much of that anyway. But now, Ryker compiles all transactions, isolates brand-specific data, and sends daily reports. Soon, with QuickBooks integration, he’ll handle tax filings, categorize expenses, and manage client billing automatically. Even when a customer requests something through email, Ryker can read the email and get it done. Taking the business owner out of the equation.
That’s the power DOMINAIT is unleashing.
This is also why more firms are moving away from fragmented systems like PayPal or Stripe. Tools like these are convenient but isolated. SmartrCommerce and DOMINAIT combine the ease of use of consumer-level software with the scalability of enterprise systems. Only now, it’s all AI-managed. Ryker managed.
The Human Touch Behind the Code
What I love most about covering Jason’s work is that his vision for AI doesn’t remove the human element, but reinforces it. Ryker isn’t meant to replace accountants, marketers, or customer service reps. He’s meant to give them back their time to help focus on progress instead of status quo and monotony.
When Ryker manages billing, schedules, and CRM tasks, humans get to focus on creativity, strategy, and growth. But like Jason always says… “making the business more money.”
This is the exact problem Jason and his team have been solving for more than a decade through SmartrHoldings, Smartr Apps, and now DOMINAIT.ai. They’ve spent years studying human workflow to design systems that remove friction, not freedom. The single most important factor in any business is more revenue. Without cash flow, there is no business. Plain and simple. And far too many businesses spend all their revenue on babysitting and maintaining the revenue they do have rather than making more.
“Ryker doesn’t just execute BS tasks,” Jason said. “He learns why you do them. That’s what makes him unstoppable.”
The Relentless Future
For business owners, the message is simple: automation isn’t the future. It isn’t coming. It’s the present. Ryker is the key that unlocks it all.
When DOMINAIT launches its alpha version, Ryker will be capable of handling:
Financial reporting and accounting through QuickBooks.
Customer management and CRM analytics through Salesforce.
Appointment coordination through Calendly.
Publishing through Amazon KDP.
E-commerce, affiliate, and invoicing through SmartrCommerce with full transaction and customer management.
App, brand, and content management through Smartr Apps and managing your Roku and Apple TV or Amazon Fire channels with TVBuilderPro.
And that’s just the beginning.
Jason told me Ryker will eventually expand into logistics, shipping, and even full-scale business development. Completely automating everything from brand creation to sales funnels, customer onboarding, and retention.
Why This Matters for Entrepreneurs
The most exciting part of all this is accessibility. DOMINAIT is being designed for entrepreneurs, small businesses, and creators… not just billion-dollar companies. The people who need automation the most but can’t afford enterprise-level systems.
A small agency, a real estate investor, or even a single author can now operate like a corporation without the overhead. That’s the democratization of business technology Jason Criddle has been promising since the Smartr days. And guess what? It’s finally happening. His dream come true is the key to you building your dream business.
“I’m not building a tool for the elite. “I’m building tools for everyone else to become elite,” Criddle told me.
The Takeaway
If you’re a business owner juggling tools like QuickBooks, Salesforce, Calendly, or e-commerce platforms, it’s time to start paying attention to DOMINAIT.ai. If you’re already using SmartrCommerce, TVBuilderPro, or your own app through Smartr Apps at TheSmartrMarketingApp.com, Ryker will soon make your operations seamless across every platform.
In this era of one-off AI tools that promise “assistance,” Ryker is emerging as something else entirely: he is a full-scale digital infrastructure partner that learns your business and builds it with you. The goal is to have the full team of Jason Criddle & Associates by your side at all times.
He’s not efficient. He’s relentless. And he’s coming for your business. For brand builders everywhere, Ryker is exactly what’s been missing.
