Individuals and businesses need accountants to help them navigate the complex rules
and regulations surrounding their personal finances and business operations. However,
they often research potential providers online before contacting an accounting firm for
services.
Several marketing tactics can be used to promote an accounting firm’s online visibility
and improve its search engine rankings. Below are five proven marketing strategies for
accountants to attract high-value clients.
Blog Posts
In the digital age, your accounting business must have a website. It’s also a good idea
to have a blog, as companies with blogs receive 67% more leads each month.
A consistent blogging schedule improves your SEO and shows potential clients you
have expertise and knowledge of the industry. You should also use social media
platforms to share content and interact with your audience.
Review sites are another essential strategic marketing for accountants, as potential
clients look to these websites to validate a business’s legitimacy. When possible, have
clients leave positive reviews on these platforms and Google My Business listings.
These will build confidence and encourage potential clients to schedule a consultation.
It will also help you stand out from your competition.
Social Media
A robust social media strategy is necessary for any accounting firm’s marketing plan.
Use live streams to engage with your audience and address any questions or doubts
they may have about your services.
Consistent blogging also improves your SEO, attracting more clients to your accounting
firm. Position yourself as an industry thought leader through insightful content,
establishing trust, and setting yourself apart from competitors.
Adding client testimonials to your website and social media profiles shows prospective
clients that you have the skills, experience, and integrity required to handle their
accounts. This builds trust and encourages clients to work with you, even if they’re not
quite ready to commit. In addition, follow up with prospects who didn’t convert,
reclaiming lost opportunities through respectful communication.
Webinars
Webinars are a popular online event that allows brands to connect with an audience in
real time. They can be live or pre-recorded, but they are one of the most effective ways
to reach and engage a potential customer base that defies geography and enables an
in-depth knowledge exchange.
During a webinar, the presenter can use slides or a video to keep the audience
engaged. They can also include short video clips or relevant pop culture references to
create a more relatable experience for attendees.
Webinars allow you to collect quality leads that trust your business and become high-
value clients in the long run. Be sure to have a clear goal, and ensure that everything
you do, from creating the content to promoting it, ties back to your objectives.
Email Marketing
When you have a strong marketing strategy in place, it helps potential clients find your
business. These marketing tools allow you to target people looking for specific services
like tax preparation or accounting advice.
One of the best ways to market your firm is through your website. This is where you can
showcase your expertise in the industry and create brand awareness. A blog also helps
you rank higher on search engine results pages and builds trust with your audience.
Another way to attract new clients is by hosting webinars. This can help you
demonstrate your knowledge and build trust with your audience. You can also use email
marketing to nurture leads. This includes sending newsletters with valuable tips and
tricks related to your field.
Cold Emailing
A digital marketing strategy can help you stay on top of mind with current clients,
expand your services, and attract new clients. It can also help you identify and measure
what’s working and what isn’t.
For example, you can use social media to post information-rich blogs highlighting your
unique accounting expertise. You can also host webinars. They are a great way to
demonstrate authority and build trust with prospective clients. You can also use email to
nurture leads and promote your accounting services.
Use the principles of thought leadership in your email marketing. Focus on your
audience and their problems. Remember that pain is more motivating than pleasure.
Use storytelling to show prospects the problem and how your solution will solve it.
