With the current trend of desiring pouty lips, lip balm enhances the shape of your lips. These moisturizers offer a unique shine, making them more attractive. Lips balms add a layer of protection against dryness and cracks which can ruin the looks of your whole face. Just like lips balms give your lips a shimmery look, the packaging increases the glitter of your brand image. Brands are creating innovative solutions to create eye-grabbing lip balm boxes. Packaging influences consumers’ mindset and drives sales. For this purpose, various types of finishes are used to achieve the desired shine. This blog will give a comparative analysis of whether you should choose matte or gloss for your boxing.
Gloss Lamination
As the name indicates, gloss finishing provides a glass-like effect to your balm packaging. This type of lamination is suitable for those brands who want to leave a glitzy footprint in the boxing industry. Gloss coatings are high-resistant, meaning they provide great safety to the boxes during vigorous handling. Brands prefer to use this finishing as it makes them stand different on the store shelves.
The glossy effect gives your packaging an enticing appeal for the consumers. Its ability to bounce the light presents a translucent and sensational result. Gloss is perfect for businesses that want to offer a lustrous impact on the customers. Also, this finishing makes the products more vibrant and is a unique way of refining them.
The colors also play a major role in enhancing the shiny appeal of the packaging. Dark colors tend to reflect more light which helps in making your lip balms more attractive.
Matte Finishing
On the contrary, matte finishes are non-shiny laminations. They are a suitable option for brands dreaming of giving a softer touch. Since it is non-reflective, consumers can easily read the brand info on the packaging without squinting their eyes from the harsh glare. This creates a sophisticated repo of the brand. Also, its velvety texture makes it popular among the packaging industry. Matte coatings appear majestic and unreal which helps in quickly grabbing the consumer’s attention. Also, its water-proof ability makes it ideal for transporting products like oils and lotions on a longer route. Apart from being liquid-resistant, matte finishings help remove scratches, smudges, and fingerprints when handled roughly. It preserves the crips lines and overall elegance of the packaging for a lengthy duration. Moreover, the soft surface arouses a sense of touch among the consumers, connecting them more deeply with the brand packaging.
You can put the lip balm boxes with matte finishing under direct sunlight. The packaging and the product will remain safe from harsh weather conditions.
Matte or Gloss- Final Verdict
The choice to opt for any one finishing over the other depends on your brand’s values and buyer’s preferences. However, if you are seeking style, protection, and ease for consumers, then you can choose matte lamination. Matte lamination embraces all the qualities you want for your products to make an impression.
Matte ensures protection of lip balms against extreme conditions or wear and tear. Also, it has a smooth and polished texture which makes it soothing for the touch. While it might not shine like the glossy coating, it still creates an aura to appear different from the rest. Brands can use this lamination to achieve a subtle and chic look for lip balm boxes. These soft layerings can help brands in forming a modern and clean perception.
How To Choose The Right Finishing?
There are certain factors that need to be kept in mind before coating the lip balm packaging. Here are some of the necessary factors:
- Target Audience: It is better to have an idea of who you will be selling your packaging to. In the case of lip balms, it could be older individuals or teenagers who want a flashy look. For adults, matte finishing would be better. On the other hand, if your buyers are mostly young individuals then glossy lamination will create a spark effect.
- Brand Identity: Understand your brand’s objectives and aspirations to finalize the coating. If your brand has a playful and casual vibe, then a glossy coating will be best for you. But if your brand sends a serious signal like luxury brands, then you can go for the matte finishing.
- Material: The lamination heavily relies on the packaging material. Whether you are using sturdy corrugated cardboard for extra durability. Or if you are choosing Kraft paper for its eco-friendliness. The choice of material decides the end lamination. Also, it is better to go for high-quality materials with lower rates. This will make your packaging cost-effective Thus, maintaining a smooth workflow.
- Accessibility: The chosen finish should provide ease of accessibility to the consumers. The glossy coating can help buyers view the item enclosed inside. Matter, however, protects the packaging safe and sound from scratches and tears.
- Environment Impact: With a rapid change in the global climate, it is vital to select finishes that align with the planet. Look for sustainable options for the packaging to help save the environment. By being a savior of the planet, consumers will see your brand as responsible. This will entice the customers to develop trust in your packaging solutions.
Other Types of Coatings
Lip balm packaging should be versatile. For this reason, brands can go for other furnishings to appear unique. Some of the coatings are:
- Debossing
- Embossing
- Metallic
- Soft Touch
- Foil Stamping
- UV Spot
- Glitter
Final Words
Finishings are showstoppers for the custom packaging. These protective layers help the boxes retain their shape and shelf life for a longer time. The selection of the coating depends on the company’s aspirations and the client’s demands. Matte would be a suitable choice to consider for contemporary times. Brands want to flaunt their image in a modern way. They can fulfill their dream by choosing matte lamination as it gives a minimalist appeal. Matte can stand apart through its simplicity and decluttered vibe. This blog has given you a quick comparison between gloss and matte laminations. This will provide you with an outline to decide.