Recently, the blockchain industry has seen the rapid rise of RWA (Real World Asset) business models. By connecting physical assets to digital tokens, RWA enhances investment accessibility and ensures transparency in profit distribution. This model is already being implemented across various industries, including real estate, agriculture, tourism, and renewable energy.
Among the global initiatives to pioneer the RWA market, a project led by a Korean entrepreneur is drawing attention—Lotus Fund.
Targeting Vietnam’s Market Potential
Lotus Fund is focused on Vietnam, a country with a population exceeding 100 million, a young average age of around 30, and a rapidly growing economy. These factors make Vietnam an ideal market for RWA projects with significant potential.
Chairing Lotus Fund is Shin Hyun-kwon, a seasoned entrepreneur and investor who has played various roles, including as a member of the Segye Ilbo Investigation Committee, the 5th President of the Korea Disabled Yacht Federation, and CEO of HK Holdings and Vietnam-based Innovation VN. His experience in economic and investment sectors both domestically and internationally has led him to take on the challenge of developing the Vietnam RWA market.
Currently, Lotus Fund is collaborating with Punkvism, a company pioneering RWA projects in Southeast Asia, including Indonesia and Vietnam, using the Punky Kongz NFT ecosystem.
Shin envisions Lotus Fund evolving beyond investment profits into a broader economic ecosystem encompassing tourism, culture, and human exchanges in Vietnam.
We spoke with Chairman Shin Hyun-kwon to gain insights into his vision for Vietnam’s RWA business model and its global economic impact.
Q: What motivated you to prioritize the Vietnam market?
Vietnam is a country with over 100 million people, abundant resources, and remarkable economic growth. Yet, it remains an underappreciated market full of untapped potential—like a hidden treasure.
Looking back, those who seized investment opportunities in developing nations before they reached economic maturity reaped substantial rewards. Vietnam today represents such an opportunity.
Through past projects in Vietnam—ranging from resort development to agriculture and renewable energy—I have witnessed the country’s limitless possibilities firsthand. Lotus Fund was established out of the desire to share these opportunities transparently and fairly with global investors.
Q: What does the name Lotus Fund signify?
The lotus is Vietnam’s national flower and symbolizes resilience, as it blooms beautifully even in murky waters. This mirrors Vietnam’s potential, which has yet to fully blossom. The lotus also represents purity, hope, and revival—values that align with Lotus Fund‘s mission to create a transparent and sustainable RWA investment platform.
Ultimately, Lotus Fund aims to combine emerging growth potential with blockchain innovation, providing global investors with fair and transparent investment opportunities.
Q: What types of RWA projects does Lotus Fund invest in?
Lotus Fund is currently linked to various real-world asset projects in Vietnam, including:
- Nha Trang Resort & Golf Course Development
- Ho chi Minh city District 2 Villa Development
- Mango Farm & Coated Rice Business
- Solar Power Projects
By investing in tourism, real estate, agriculture, and energy sectors, Lotus Fund allows investors to participate directly in Vietnam’s dynamic economic growth.
Q: What role does Lotus Fund Coin play?
The Lotus Fund Coin serves as a digital key connecting investors with real-world assets. Historically, only large capital holders or those with exclusive access to information could participate in such investments. Today, anyone can join these projects with ease and transparency.
Investors purchase Lotus Fund Coins, use them to invest in RWA projects, and receive profit distributions through smart contracts. But the coin isn’t just for investment—it will also have real-world applications, such as:
- Vietnam travel package payments
- International marriage consultation services
- Resort bookings and golf course access in Vietnam
By integrating these utilities, Lotus Fund Coin will provide practical benefits while enhancing the investment experience.
Q: Why expand into travel and marriage consultation services?
Vietnam is not just an investment hub—it is a thriving center for tourism, cultural exchanges, and international networking. Lotus Fund aims to create a multi-utility ecosystem that connects investment with lifestyle.
For example, investors can visit Vietnam to inspect their assets while enjoying a vacation, discovering new business opportunities along the way.
Similarly, demand for international marriage consultation services between Vietnam and Korea is increasing. With Lotus Fund Coin, users can access wedding planning, consulting, and honeymoon packages—offering both convenience and added value.
By integrating these services into Vietnam’s high-growth market, Lotus Fund Coin is expected to see increased adoption and value appreciation.
Q: What are the advantages of applying the RWA investment model?
The biggest advantages of the RWA model are transparency and accessibility.
Ownership structures and profit distribution records are securely stored on the blockchain, ensuring transparency and accessibility for all. Previously, only major funds or a privileged few had access to this information. Now, investors worldwide can participate with ease.
Additionally, fractional investment is possible. Investors don’t need large capital to participate in projects like the Nha Trang Resort or Ho chi Minh city District 2 Villa Development. Blockchain-enabled “borderless finance” is merging with Vietnam’s high-potential market to create a new economic paradigm.
Q: How is Lotus Fund preparing for regulatory and legal challenges?
Blockchain and virtual assets navigate diverse and ever-evolving regulatory landscapes worldwide, shaped by shifting policies and frameworks.
To navigate this, Lotus Fund works closely with legal experts and consulting firms to ensure full compliance with international regulations. We adhere strictly to AML (Anti-Money Laundering) and KYC (Know Your Customer) procedures.
Additionally, our Vietnam-based subsidiary, Innovation VN, collaborates with local authorities to operate within Vietnam’s legal framework while expanding our business.
Ultimately, we believe that transparency and legality are essential for RWA to realize its true value.
Q: What is the long-term vision for Lotus Fund?
Lotus Fund will become a vast ecosystem where global investors, Local Vietnam affiliates, and communities come together.
Beyond issuing tokens and recruiting investors, our goal is to share Vietnam’s extraordinary growth story with the world. We plan to expand into sustainable industries such as agricultural innovation and renewable energy, evolving Lotus Fund into a global lifestyle platform centered around Vietnam.
By linking investment with real-life experiences—including travel, marriage, and cultural exchanges—we aim to enable more people to participate actively. Furthermore, we strive to establish a transparent and decentralized investment environment through blockchain technology.
By eliminating the complexities of traditional investment, Lotus Fund will set new global standards for accessible investment in Vietnam and beyond.
Our ultimate vision is to create an RWA ecosystem where investment seamlessly integrates with everyday life—positioning Vietnam as a premier global investment hub of the future.
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