Facebook is one of the biggest social media platforms at present, with close to 3 billion active monthly users. This factor makes it a valuable channel for driving your business goals. You can utilise any marketing strategy on Facebook to boost engagement and promote your business and services. Whether you are in B2B or B2C, you can leverage the many features of this social media platform to market your brands and products.
One of the best marketing features on Facebook is the Facebook contest feature and there are many reasons why you should consider hosting a Facebook giveaway or contest.
- You can get new followers on your Facebook page.
- You can increase your engagement with the existing audience.
- You can promote your Facebook business page.
- You can increase awareness of a new product or service.
How to Run a Facebook Contest or Giveaway?
Once you have decided to run a Facebook contest or giveaway to boost your engagement, you can follow these simple steps to make this strategy a huge success.
Decide your Goal
The first and most important thing is to decide your goal. What social media goal you want to accomplish while conducting the contest or giveaway should be your first question. It can be anything, ranging from growing your email list to getting new customers, inviting more followers, hosting a class or event, promoting a sale or promotion, or more.
Once you determine the intent behind hosting the contest, it becomes easier to get a clear picture of your strategy. Your ultimate Facebook giveaway goal should be to grow your business through clients, customers, and sales.
Determine your Giveaway Prize
After deciding the goal, the next step involves determining your Facebook giveaway prize. A great contest prize entices all the potential customers and you can always use it to your benefit.
We would suggest you invest in the prize as it will give you a good return. Offer something that will entice the users to take your desired action. The prize should also be something relevant to your business, something that highlights its essence. Find out your target audience and let the prize be relevant to them.
Find your Facebook Giveaway Entry Method
Facebook giveaways can be of many types which may confuse you when you are about to make the choice. Different instructions or requirements can be laid by you for the participants to enter the contest.
- Ask the contestants to share a photo, tag your business in their Facebook status, or tag their friends along.
- Request them to check in at your business location to market your goods and services and boost engagement on the social media platform.
- Request them to like the business page of the business you are partnering with for the contest.
- Filling out a form on a landing page is another giveaway entry method.
Contact the Giveaway Winner
While you can reach your Facebook contest entrants through their Facebook profiles, you may also want to require email addresses with your entries. It will allow you to contact the winner in a more formal manner and add all the participants to your email list.
Afterward, you will have a channel to keep in touch with people who are interested in your products or services.
Create the Contest or Giveaway Post
It is where the real fun begins. You can create a contest or giveaway post by designing it using visual marketing tools. Ensure the design is appealing. You can also include details in the image. Next, pin the post on the top of your Facebook business page. Your contest is live for the audience to see and participate in.
Promote The Giveaway
You can reach many new customers using Facebook giveaways. All you need is to use the right promotional strategies to spread the word. Some popular ways to promote your Facebook contest include using social media sites like Twitter, Instagram, and Snapchat, smm panel service,writing a blog about the post, and making additional entries for sharing.
Other ways to promote the contest include using a custom hashtag for the contest, sending out the email to your email subscribers, and creating a video to share on Facebook, YouTube, and other social media platforms.
Choose the Contest Winner
The contests and giveaways on Facebook are exciting. Depending on the type of contest, you can either choose a random winner or select a person who best meets the requirements of the contest. For many contests, it is a good idea to pick a random winner as it is the most impartial approach.
Once you have selected the winner, the last step is to announce their name on the business’s Facebook page and other places where it is visible to the audience. You can create a post in their name and tag them on Facebook and other social media platforms.
Takeaway
Pulling off Facebook contests and giveaways is fun and a good way of promoting your business. Try these tips now.