Starting or growing a beauty brand usually leads to one big question, where should products be made. For many brands, the answer is to work with cosmetic manufacturers from China, where companies like TOYOLY, the leading OEM/ODM cosmetic manufacturer in China, support brands with a wide range of formulas and scalable production. China offers everything from ready-made skincare and makeup to fully custom product development. Still, importing cosmetics for the first time can feel confusing. There are suppliers to review, samples to test, and regulations to follow before anything ships.
This guide explains the full process in a clear and practical way, from choosing the right cosmetic manufacturer to getting finished products through customs and into your warehouse.
Why China Is a Top Choice for Brands
China has become one of the most popular manufacturing hubs for beauty brands. Cosmetic manufacturers from China offer an extensive selection of skincare, makeup, and personal care products, often with formulas that are already tested and compliant with global standards. This makes it easier for brands to bring products to market quickly without spending months on development.
Production costs are also more competitive compared to many other regions, which helps brands maintain healthy margins. Many factories also offer both private label and custom manufacturing services. This allows brands to start with simple products and later move into more unique formulas as the business grows. Suppliers such as TOYOLY are often used by brands that want this flexibility while still working with an experienced manufacturer.
Understand Rules Before You Order
Before placing any order with a cosmetic manufacturer, it is important to understand the import rules in your target market. Cosmetics are regulated products, which means they must meet specific safety, labeling, and ingredient standards.
For example, the United States requires products to follow FDA cosmetic guidelines, including proper ingredient labeling and restrictions on certain substances. The European Union has its own rules that require safety assessments, product information files, and compliance with ingredient regulations.
If products do not meet these requirements, shipments can be delayed, rejected, or destroyed at customs. That is why checking regulations before ordering matters. Always confirm that your formulas are allowed in your market and that your supplier can provide documents such as ingredient lists, safety data sheets, and compliance paperwork.
How to Pick a Reliable Cosmetic Manufacturer
Finding the right cosmetic manufacturer in China is one of the most important steps in the process. Many brands start by searching supplier platforms or attending industry trade shows where manufacturers display their capabilities and product lines. Referrals from other brand owners can also help narrow down reliable options.
Once you have a shortlist, look beyond just price. Check how long the factory has been producing cosmetics, what certifications it holds, and whether it has experience exporting to your country. A reliable manufacturer should be able to provide test reports, compliance documents, and clear answers to your questions. Companies like TOYOLY are chosen by many brands because of their structured production systems and ability to support international orders.
Private Label or Custom Formula, Which One?
When working with cosmetic manufacturers from China, brands usually choose between private label and custom formulas. Private label products are ready-made formulas that can be branded with your own logo and packaging. They are faster to launch and more affordable since development and testing have already been completed.
Custom formulas are developed specifically for your brand. This allows you to create unique textures, colors, and ingredient blends. While custom development takes more time and involves additional testing, it helps your products stand out in a crowded market. Choosing the right option depends on your budget, timeline, and brand positioning.
Test First, Don’t Skip This Step
Before placing a large order, always request product samples. Samples allow you to test texture, scent, color, and performance so you know exactly what you will be selling. This is also the best way to check product stability, especially for items that will be shipped long distances or stored for extended periods.
In addition to samples, ask for documents such as ingredient lists, safety data sheets, and test reports. These are often required for customs clearance and regulatory checks. Taking this step seriously protects your brand and reduces the risk of costly problems later.
Getting It Through Customs Smoothly
Once production is complete, your products need to be shipped out of China and into your country. You can choose between air freight, sea freight, or courier services depending on how fast you need delivery and your budget.
Your cosmetic manufacturer should prepare key documents such as the commercial invoice, packing list, HS codes, and any required certificates. Many brands also work with a freight forwarder or customs broker to manage duties, taxes, and paperwork. These professionals help shipments clear customs efficiently and reduce the risk of delays.
Your First Order, Final Tips
Importing cosmetics from China becomes much easier when you follow a clear and organized process. From choosing the right cosmetic manufacturer and checking regulations to testing samples and arranging shipping, each step plays a role in protecting your investment.
Plan realistic timelines, budget for shipping and import taxes, and keep all documents well organized. With the right preparation and reliable partners, your first order can move smoothly from factory to market and help your beauty brand grow with confidence.
