The holiday season continues to be the most influential period for the fine jewelry industry, setting trends that often carry into the following year. As shoppers search for meaningful and memorable gifts, gemstone jewelry remains a top choice — not only for its beauty, but for the symbolism and emotional value it conveys. For the 2026 season, new industry data highlights a growing preference for gemstones that combine tradition with individuality, reflecting changing consumer priorities.
According to an article on MSN, which covers insights from Gems’ Most Popular Gemstones for Luxury Jewelry 2026 Report, the holiday period drives approximately 24% of all annual fine jewelry sales, reinforcing its role as the most important season for jewelry gifting and trend formation.
Data-Backed Insights into Holiday Jewelry Preferences
Based on national live shopping data and consumer behavior analysis, Gems has identified the twelve gemstones most frequently chosen by shoppers during the holiday season. The ranking reflects a balance between enduring classics and vibrant colored stones, underscoring a broader shift toward personal expression and emotional meaning in luxury purchases.
At the top of the list, diamond remains the iconic choice for celebrations. Its association with commitment, longevity, and milestones ensures its continued dominance in holiday gifting. Sapphire follows closely, valued for its regal color, durability, and timeless elegance — qualities that make it suitable for both statement jewelry and everyday wear.
Among the most notable trends is the rising popularity of expressive gemstones. Opal, with its distinctive play of color, has become increasingly sought after for its uniqueness, as no two stones are alike. Pearls, once viewed as traditional or conservative, have been redefined through modern design. Contemporary settings and styling have transformed pearls into one of the most fashion-forward gemstone choices of the season.
Tanzanite stands out as one of the most compelling stones in the 2026 ranking. Known for its vivid blue-violet hue and limited geographic origin, it is often viewed as a rare gemstone with long-term value. Many shoppers are now choosing tanzanite as a future heirloom rather than a short-term fashion piece. Ruby, with its deep red tones, continues to resonate during the festive season, symbolizing passion and vitality, while emerald remains a powerful symbol of renewal and elegance.
The list is completed by gemstones that offer versatility and emotional appeal. Tourmaline attracts attention for its wide range of colors, allowing shoppers to select stones that reflect personal style. Turquoise is appreciated for its calming sky-blue tones, while amethyst delivers refined sophistication through its rich purple hue. Aquamarine, associated with clarity and tranquility, and garnet, known for its warm and festive richness, round out the top twelve gemstones for holiday jewelry in 2026.
Meaning Over Materialism: A Clear Shift in Consumer Mindset
One of the most significant insights from the report is the growing emphasis on meaning over material value. Today’s consumers are increasingly selecting gemstones that tell a story, represent personal milestones, or align with symbolic meanings.
“This list is our version of an official holiday sparkle forecast,” explains Mike Burnette, Vice President of Jewelry Operations at Gems. He notes that shoppers are gravitating toward color, symbolism, and individuality, with opals and tanzanite experiencing a particularly strong surge in demand. Pearls, he adds, have undergone a complete transformation, emerging as one of the most modern and stylish holiday gift options.
This trend mirrors broader changes across the luxury and lifestyle sectors, where authenticity and emotional connection are becoming central to purchasing decisions.
Key Jewelry Trends Defining the 2026 Holiday Season
Several clear themes stand out in this year’s holiday jewelry landscape:
- Story-driven choices: Consumers favor gemstones with symbolic or emotional significance.
- Color as a new classic: Sapphire, opal, tourmaline, and aquamarine continue to grow in popularity.
- Rarity and longevity: Limited-origin gemstones like tanzanite are increasingly purchased as long-term keepsakes.
What This Means for Holiday Gift Guides and Retailers
For editors, retailers, and lifestyle platforms, these insights offer valuable direction when building holiday gift guides or planning seasonal content. Jewelry that blends craftsmanship, authenticity, and personal meaning is far more likely to resonate with modern consumers navigating a crowded holiday marketplace.
About Gems
Gems is a leading fine jewelry live shopping platform, offering 24/7 access to diamonds, gemstones, and designer jewelry through television, streaming, and digital channels. With nearly 30 years of industry experience and a legacy of over one million pieces sold, Gems is known for combining education, transparency, and value in the evolving world of fine jewelry.
