Fashion trends come and go, but country style has stood the test of time. One of the main reasons for its lasting appeal is its focus on comfort and functionality, making it both practical and timeless.
The relaxed yet refined aesthetic of country clothing allows it to transition effortlessly from rural settings to casual city wear. Whether it’s classic denim jeans, sturdy leather boots, or a cosy flannel shirt, country fashion embodies a perfect blend of tradition, durability, and everyday comfort, qualities that never go out of style.
Several brands have built a strong reputation for crafting high-quality country clothing with a timeless appeal. Thomas Cook, Ariat, and RM Williams are some of the most respected names in the industry. With a deep understanding of outdoor living, these brands design their clothing to offer both practicality and style.
Thomas Cook
Thomas Cook is a country wear brand known for blending heritage style with modern trends. Founded in 1924 in Melbourne, Australia, the brand was initially focused on making high-quality boots. Over the years, the brand evolved to start producing clothing that is both functional and stylish.
Thomas Cook clothes capture the essence of country living, featuring a perfect mix of traditional rural wear and contemporary fashion, making it ideal for anyone who wants to embrace the look without compromising on style. Within the range of Thomas Cook clothes, you’ll find everything from classic check shirts and rugged denim to durable outerwear and stylish footwear.
Thomas Cook boots are particularly popular in the Australian countryside, where durability and comfort are essential for daily life. Made from premium full-grain leather combined with cushioned insoles and reinforced stitching, their boots offer superior protection and longevity even in the harshest conditions. But their classic Western and work boot styles have also become a common presence in urban settings, appealing to those who appreciate timeless craftsmanship and country-inspired fashion.
Thomas Cook clothes are praised for their exceptional quality, durability and ability to blend traditional country style with modern fashion trends. Made from materials like cotton, wool and leather, their garments offer comfort, breathability and long-lasting wear. Their popular moleskin jeans are an option worth considering. Made from durable cotton fabric, these pants are built to endure the challenging Australian terrain while offering the comfort and low-maintenance appeal that modern wearers appreciate.
In addition to their practicality, Thomas Cook moleskin jeans also offer great versatility in style. With a variety of fits and colours to choose from, they can easily be dressed up or down, making them perfect for both work and casual occasions. Pair them with a classic Rugby shirt and you’ll get a polished, functional look that is both stylish and practical.
Ariat
Ariat is a brand that was founded in 1993 with a vision to create clothing and footwear that would meet the demanding needs of equestrians and ranchers, combining innovative technology with classic Western style. Today, Ariat is a leader in Western wear, providing durable, comfortable and functional gear for those in the countryside.
Ariat’s clothing collection includes durable denim jeans, comfortable work shirts, fleece jackets and protective outerwear. They are made using high-performance fabrics with moisture-wicking, breathable and stretch qualities to keep wearers comfortable during long hours of work. Their designs reflect the traditional Western aesthetic but are enhanced with modern technology and a keen focus on fit and comfort.
The Ariat boots are particularly renowned for the use of advanced footwear technology, such as ATS® (Advanced Torque Stability) for superior support and cushioning, and Duratread™ outsoles that offer long-lasting durability and slip resistance. Designed for both work and Western lifestyles, Ariat boots feature premium full-grain leather, intricate stitching, and reinforced construction to withstand tough conditions. Many styles also incorporate moisture-wicking footbeds and shock-absorbing soles, ensuring comfort even during long hours on your feet.
RM Williams
RM Williams is another iconic brand known for Western and country wear. Founded in 1932 by Reginald Murray Williams, the brand was created to provide hardworking Australians with tough, reliable gear suited for the rugged landscape. Originally known for its handcrafted leather boots, RM Williams has expanded into a full range of clothing and accessories.
The RM Williams clothing collection includes everything from classic check shirts and durable denim to wool sweaters, rugged outerwear and leather belts. Their garments are designed to be both stylish and practical, catering to stockmen, ranchers and city dwellers alike. Each piece reflects the brand’s Australian heritage, blending classic Western aesthetics with modern tailoring.
RM Williams boots are handcrafted using a single piece of premium leather. Their signature one-piece leather construction, combined with a Goodyear welted sole, ensures a seamless, durable fit that moulds to the wearer’s foot over time. Originally designed for stockmen and outback workers, they have become a staple for both rural and urban lifestyles. The brand offers a variety of styles, from the classic Craftsman dress boot to sturdy work boots.
Conclusion
If you’re looking to embrace the Western look, these brands offer everything you need to achieve a style that is both rugged and refined. From durable denim and classic check shirts to sturdy leather boots and protective outerwear, their collections provide versatile pieces that seamlessly transition from outdoor work to casual wear.
With premium materials, thoughtful designs, and a focus on comfort, these brands ensure you can look effortlessly stylish while staying comfortable in any setting. Whether you’re on the ranch, in the city, or anywhere in between, Thomas Cook, Ariat, and RM Williams make it easy to embrace the Western lifestyle with confidence and authenticity.
To achieve the country style, you’ll want to start with a few key pieces. A great pair of boots lays the foundation, offering both rugged charm and all-day comfort. Pair them with classic denim jeans or moleskin pants, both of which provide durability for outdoor life while maintaining a relaxed, stylish look. A checked or chambray shirt is another essential, giving off that effortless country vibe while being breathable and functional. For layering, a wool-blend vest or a waxed canvas jacket keeps you warm during cooler months without compromising mobility.
