At the epicenter of a fast-moving creative sector, video production houses are instrumental in turning visions into reality. A good commercial for a top-tier brand, corporate training video or music video with dazzling effects cannot be put together without the help of an equally talented team working on it. Therefore, what exactly happens in a day at the video production house? Everyone Come with us at fast pace, thriving field of Video Production
7:30 AM: Starting Up for the Day
A day in one production house begins early with staff arriving to the office for a review of what will be happening throughout that very busy business hours. Since production managers typically direct the morning meetings, going over their schedule and current projects. Regardless of whether you’re working in a studio or another location, everyone needs to know what they’ll be doing before the first shot is even taken.
Hence they have the luxury of having a few projects running parallel to each other. This can mean working on small-scale social media videos one day and international commercial spots the next, often at the same time. For any project, there are challenges unique to it and hence planning is the key.
9:00 AM: On Set and Ready to Roll
On a shoot day, the crew goes to location early to set up equipment. The cameras, lighting, sound gear and props all have to be laid out correctly for everything to run smoothly. At the same time, a director and camera operator are preparing for shots as they direct an on-screen talent through their scripts or make-up.
When filming on the set, everything counts. Even the smallest things, such as moving a light to lift shadow from an eye or making sure sound levels are loud and clear go a long way.
12 PM: Lunch and Review
The team breaks for a quick lunch after a busy morning of shooting if they are either at the location or back in the office. It is also the part of day where they screen what was shot that morning. After that, if anything is wrong they will say no problem and make adjustments on the setup or re-shoot certain scene in the afternoon.
A break is required for recalibration. Directors and producers evaluate if they are shooting in line with the client’s vision or make a change. Sometimes, client representatives actually visit the set to provide feedback while they watch a production come together.
2:00 Back to Work — Post-Production
Some of the team are still on location shooting whilst others move into the next stage – post production. Editors start to gain access as footage rolls in, syncing audio and cutting the first stages of their videos. For a big project, this could be an ongoing activity for days or even weeks on end.
The process of editing, which is creative as well technical in nature – does cost the most time and effort. Their job: cutting film down to its essential core, synchronizing scenes, editing effects and establishing continuity. They will frequently work with the director and producer to guide any narrative or key message.
Sound designers focus on making the audio sound great for its final release, and graphic designers begin bringing in any necessary special effects or animations. This is where the magic really kicks in, making new form of raw footage as professional and polished video.
6:00 PM: Wrapping Up
At the end of a long day, their workday is ending and they clean up or finalize whatever need to do. After everything is wrapped filming-wise, equipment is packed up and put away and the set is literally broke down. If post-production on the film is ongoing, the team of editors wraps their footage for that particular day.
All this is usually followed by a rough cut that the video production house had given over to be reviewed and updated with feedback. Revisions might take a couple of days (minimalistic logo) to several weeks depending on the intricacies involved. This is a very important stage for the communication with client and there are typically final minor tweaks & changes being made to get that video in line as per client’s goals.
Life in a video production house is collaborative, fast moving and lots of parts. Every day is full of challenges and creative problems, from the early morning planning sessions to final editing touches. One such industry is construction — an arena where the artistry of a design must meet technical accuracy to culminate in finished projects that are collaboratively achieved by teams. The people behind the scenes, whether it is a high-profile commercial or just short web video make sure each production goes smoothly and successful at the end of day they see their creative efforts come to life.
