Introduction
Writing a book is a major achievement, but turning that book into a reliable income stream is where many authors get stuck. The good news is that today’s marketing coaches are helping nonfiction authors—especially those who write a how-to book—transform their message into money. From course creation to speaking gigs and brand partnerships, marketing coaches can turn your book into more than just words on a page.
One of the biggest struggles nonfiction authors face is figuring out how to market themselves effectively after their book is published. That’s where experts like Lisa Daily come in. Lisa Daily is a USA Today bestselling author and one of the top book coaches for nonfiction, how-to, and self-help authors. With her guidance and the help of other top marketing coaches, writers can build entire businesses based on the ideas they’ve shared in their books.
Marketing Coaches Give Authors a Roadmap to Monetize Their Message
Most nonfiction authors have a mission. They’ve written a book to help people solve a problem, change a mindset, or learn a skill. But even the best-written book won’t earn money unless it reaches the right audience—and that’s where marketing coaches come in. These professionals help authors go beyond publishing by building a strategic plan to turn their ideas into income.
Many coaches specialize in nonfiction categories and understand how to take one concept and expand it into a brand. When authors write a how-to book, for example, they already have the foundation for a coaching program, webinar series, or digital product. A skilled marketing coach can show them how to build those offers, attract clients, and generate revenue—all while staying true to their message.
Creating Courses, Speaking Gigs, and Offers from a Book
If you write a how-to book, you’re already halfway to creating a course or training program. Marketing coaches help authors take the information in their books and break it into modules, lessons, or presentations that provide even more value to an audience. By guiding authors through this process, coaches open up opportunities for passive income and live coaching revenue.
In addition to courses, many nonfiction authors can become paid speakers. Marketing coaches teach authors how to pitch themselves to event organizers, build a speaker reel, and get on stages where they can sell more books or services. For authors who enjoy public speaking or teaching, this is one of the most powerful income streams available—and it starts with leveraging the content of their books.
Using Author Platforms to Build a Loyal Audience
To build income from a book, authors must grow an audience that trusts them. Marketing coaches help authors develop their personal brand, grow their email lists, and show up consistently on social media. All of these efforts build a loyal following that’s more likely to buy books, courses, and other offers down the line.
One key element is making sure the author’s message stays clear across platforms. Whether someone writes a how-to book about business, wellness, or parenting, a good coach ensures the author’s content aligns with what their audience wants. This consistent branding turns casual readers into loyal fans who are ready to invest in what the author offers next.
Turning Books into Funnels for Coaching and Consulting
Many nonfiction books are essentially calling cards for a bigger service. Marketing coaches help authors use their books as lead magnets to attract coaching or consulting clients. They show authors how to include calls to action, lead pages, and bonuses in their books that direct readers to their websites or offers.
For example, an author who writes a how-to book on time management could include a free productivity checklist that leads readers to a sales funnel for a coaching program. Marketing coaches help set up these systems so that the author doesn’t just sell a book—they start building a client base. It’s a powerful way to turn expertise into recurring income.
Finding the Right Marketing Coach for Nonfiction Authors
The key to success is finding a marketing coach who understands your book, your goals, and your audience. Not every coach is the right fit for nonfiction authors. You want someone who specializes in the kind of work you do—especially if you write a how-to book or focus on self-help topics. Coaches like Lisa Daily, who has a proven track record and understands the business of nonfiction, make a real difference.
Lisa Daily is a USA Today bestselling author and one of the top book coaches for nonfiction, how-to, and self-help authors. Her expertise helps writers turn their passion into profits by showing them exactly what steps to take after the book is written. Whether it’s building a course, landing podcast interviews, or creating a social media strategy, the right coach will save time and multiply results.
Conclusion
Writing a nonfiction book is just the beginning. With the right guidance, that book can become a valuable asset that drives income, influence, and impact. Marketing coaches are making it easier than ever for authors to build successful brands from their words. Whether you want to teach, coach, speak, or sell, a strategic marketing plan will get your book into the hands—and hearts—of the people who need it most.
And remember, if you write a how-to book, you already have the tools to create something bigger than yourself. With experts like Lisa Daily—USA Today bestselling author and one of the top book coaches for nonfiction, how-to, and self-help authors—you don’t have to figure it out alone. Your book is your platform. It’s time to step onto it and turn your words into wealth.
