With more than 1 billion monthly active users, TikTok has become the 6th largest social media channel in 2024. TikTok revealed that there are nearly 5 million business accounts on TikTok. Remember that not all the accounts are getting success but profiles with exceptional marketing skills always stay on trend.
If you are an individual account or a business profile looking to bring your content to top trends, you must discover the best TikTok trends first. Then righteously following these trends will surely help you obtain maximum results.
This article is a detailed account of uncovering the best TikTok trends daily. We have also discussed some useful examples of TikTok trends that are ruling across the platform in 2024.
What are the TikTok trends?
TikTok trends are a collection of content created by using popular trends, including songs, ideas, sound effects, hashtags, and/or features. Users find new trends emerging every day on TikTok. This is the reason users from across the globe find it a most entertaining platform among social media giants.
In general discussion, TikTok trends are also known as a community-wide conversation across the platform. Users express themselves on the platform by interpreting these trends. Brands who want to become trending on TikTok need to understand the process, helping them organically engage with TikTok users.
When brands understand the process and do it well, they become able to seamlessly join the users’ feeds, making them trendy without being too polished or salesy.
Benefits of being trending on TikTok?
When your content starts appearing on the Top of the feed or Discover page, your account gets many exceptional benefits, including:
- Brand awareness: Being trending means you will appear to a wider audience, helping increase your brand awareness.
- More engagement: Using trending approaches helps you reach more people, helping you increase TikTok followers and other engagements.
- More traffic: You can convert your viewers or followers to your website, blog, or online stores. So, being trending on TikTok helps you capture more traffic.
- Influencer marketing: Once you become a star on TikTok, it can bring you the opportunity to become an influencer on the platform.
- Opportunity to start selling on TikTok: As you are famous on TikTok, you will have more audiences, allowing you to sell your services or products directly from the platform.
Tips on finding the top TikTok trends?
As the process comes with incredible benefits, everyone wants to be trendy on TikTok. Being a top trend on TikTok may be somehow challenging, but it is not impossible. You just need to follow some practices, suggested by experts, to discover the best TikTok trends daily. Below are the best approaches, by following which you can find the top trends across the platform:
1. Spend time on the platform
The most amazing way to start finding the best TikTok trends is to simply spend time on the app. If you do not have access to the platform, create your account first. Go through the homepage and start discovering what’s there for you in the feed. Usually, the TikTok algorithm offers you content that is quite relevant to your preferences.
Take a look at everything while seeing or hearing content in your feed. Look at what features people are using, what music is chosen by top creators, and what effects are used on the top trending videos. All these are the vibrant part of creating content on TikTok, helping users identify the top trends.
2. Don’t limit yourself
TikTok algorithm usually works to send you content into your feed that is quite relevant to your choice or preference. But, this may quickly funnel you into a small content lane. As a result, you may see limited content that is not enough to discover all the top trends on the platform. You must find trends outside your lane. For this purpose, you must follow the given practices:
- Use TikTok accounts or apps of other people, helping you know the top trends in other niches or preferences
- Visit the Discover page most frequently
- Click on the trending sound to know what people are doing with this particular sound
- Use the search bar to identify the trending hashtags and topics related to your services
3. Follow TikTok experts and hashtags
You can follow experts or renowned people and popular hashtags on TikTok. Today, you can find experts in almost all fields or niches on TikTok. For example, you can find creators showcasing their makeup skills, technical skills, speaking skills, DIY skills, and many others. Follow them and look at what makes them different from others, bringing them into TikTok trends.
Similarly, you can follow hashtags, including #newtrendalert, #trendalert, and others to get notifications whenever something new arrives as a trend on TikTok.
4. Discover the trends around current events
TikTok creators always have an eye on the popular events celebrated worldwide and try to follow the trends when applicable. For example, when the Football World Tournament starts, many creators start creating content to be part of this event.
By following these particular events on social media, you will get ideas of what is trending or popular for this event. It helps you keep on trending throughout that particular event.
5. Use third-party tools to discover trends
Finding the perfect trend may sometimes be challenging because usually, trends do not last long before people get bored or love to experience new things. You need to spend more time on the platform to discover what is happening every time on TikTok.
For many creators spending excessive time is not possible as it may hurt their productive time. Here comes using third-party tools, helping creators to know what is happening across the platform. By using these tools, you can get ideas about trending hashtags, sounds, features, and others. As well as this, these tools also help you get exact analytics of the trends.
Top TikTok trends to follow in 2024?
Here we come with the latest updates on what’s happening on TikTok and what people like to watch on TikTok in 2024:
- Follow challenges: Creating content that is participating in or completing different challenges is still trending on TikTok in 2024.
- Focus on sounds or music: It’s been seen that in a particular region or a particular time, specific songs or music are trending as people love to hear them or as they are perfectly aligned with the meaning of the scenario. So, you need to choose the focal sound or music wisely.
- Transformation: Transforming videos are the content people love to watch. There are so many examples of transformation videos, including hand swipe, to the side, finger snap, over the head, head push, close up, and others.
- Expectations vs reality: The “expectation vs reality” trend is still ruling on the platform as it taps into universal experiences of unmet anticipations. These types of content are engaging, helping you get more TikTok likes comments, and shares.
- Packing or unboxing products: Packing or unboxing things are two different trends but these are watching on a large scale. Packing helps people learn how to store items more conveniently. Whereas, unboxing items helps people know amazing facts about different products.
Conclusion
Indeed, following trends on TikTok helps you appear on the top of the feeds, increasing your brand awareness. What you need to do is to find the right trends ruling across the platform. Then, using them in the right way can help you get maximum benefits. Still wondering where to start? Follow the above-discussed approaches. These are enough to find and follow the most popular trends in a given time.
