Who wouldn’t want to attract 90,000 people simply by sharing a picture?
Everybody, right?
If you’re living under the surface, you’ve likely seen the latest kid on the block of social media, Pinterest, a bookmarking site that focuses on sharing pictures of interest to your friends. There are even bizarre stories of people who have just created their own blog and have utilized it to generate an an avalanche of visitors to their sites.
However, you’re likely to be in a state of confusion.
How can bloggers get traffic through Pinterest? What makes you feel like you’re not getting the best of this new social media pinay flex platform? What is it that all the other users are getting from Pinterest flying by as a train through the darkness?
Well, I’ve got you covered. While researching my forthcoming guide to Pinterest marketing I delved into some of the most effective Pinterest cases to find out how exactly it operates.
I also came across some intriguing strategies. In this article I’ve selected eight of the most effective methods for blogging, and some ideas on how you can implement them:
1. Make use of photos for badges
One of the most effective ways to draw readers to your website is to design “photo badges” and use them to display as the main image on the very top of your blog article.
Consider, for instance, Nester Smith, the author of a decorating blog that has nearly thirty thousand users. Each time Nester creates, she shares an evocative, beautiful humorous or inspirational photo. She’s an excellent photographer, and the majority of the pinay viral images that she posts on her blog are of her own photographs.
At a minimum, Smith adds a clear high-quality, clear image with each post. On some posts, she goes one step further. She makes a stunning photo badge that is begging to be pinged on Pinterest.
For her badges with photos, Smith typically uses the name of the post and incorporates it into an image. She ensures that the content is easy to comprehend and the whole badge appears appealing and captivating. Then, she pins the image to one of her boards on Pinterest and ensures that the badge’s image is linked to her blog article.
This method is successful. Smith’s beautiful and simple badge of photos from the article entitled “How to Paint Furniture Like Pro Pro has been viewed by more than 90,000 pageviews and 55,000 pins since she first published it in the year 2010.
Other suggestions to use photo badges for:
- Make use of real images – pins which use real images as backgrounds will receive more engagement than those that have text overlayed on a plain background
- Choose attractive and light colors (think light pink, blue or yellow) instead of dark shades or neutrals.
- Make sure your pins are less than 5000 pixels in height. The higher the pin’s height more difficult for pinners to repin it.
- The more appealing your pinay hub
- blog post’s headline is, the more effectively this strategy will perform. Take a look at Jon’s Headline Hacks report for honest easy tips on writing top-quality headlines. (And don’t hesitate to add the occasional important words to increase the intensity.)
2. Get Your Timing RIght
One of the drawbacks of Pinterest is that it has an extremely short shelf life.
If the image or video is pinned, it’s instantly added onto your friends “New” pages. Following that, you’ll get a the very brief time to make it be shared widely on Pinterest. Some claim just 20-30 minutes.
Does that mean all hope is lost if the image does not immediately go online?
However, the distinction is significant. When compared to the number of people who view your picture when it’s brand new the amount of people who bother to look out your old images is very small.
Therefore, you must consider strategically when it comes to timing. Maximize your time in Pinterest light by saving your pictures in the time when the maximum number of users will be able to view them.
In most niches, it’s between 6 AM and 6 pm, Eastern time, but it’s an approximate guideline. The best method is to examine your statistics on traffic to your blog to determine which times you receive the highest amount of traffic. You can then make a plan to pin at those times since it’s the time when people are browsing the internet and is most likely to spread your word about your blog.
The negative news?
There’s no method to automate this process yet. In the meantime, until Pinterest makes its API available to developers, it’s feasible to develop a tool to schedule pins which means you’ll have to be active and pin in these Pinterest “peak times.” Sorry.
3. Pin New Stuff
Pinners enjoy fresh and original content similar to other users on social media. Therefore, instead of sharing old photos by other people, search for fresh content on the internet to save to.
Be unique. Be bold. Find something interesting.
If you post your latest content on Pinterest every day, you’ll be gaining new followers which means you’ll see your Pinterest platform will expand. The bigger your Pinterest platform gets it will attract more clicks the links to your blog content whenever you pin your posts (and how much traffic you’ll receive through Pinterest!)
4. Collect and Curate Awesome Content
Your role on Pinterest is to collect and showcase amazing content within your area of expertise. A social media aggregator app can help streamline this process by pulling together content from different platforms. This creates you as a curator.
The real-world world is where curators collect, arrange and exhibit items in galleries and museums. Your role as a curator online should be doing the exact process for your online viewers.
As a Pinterest curator is to select the most appealing images, and then arrange them in a unique manner that will benefit your primary viewers. That is you pick the top images that are that are relevant to your subject and save these to the boards you have.
If you do an excellent job, you’ll increase your authority and eventually, people will think of you as the most reliable source for cool images related to your subject. Once this occurs, that they’ll return to you time and time again, providing many opportunities to let them know about your blog.
Then, get the products. Then, pin the items. Since if you’re a skilled curator, your following will expand exponentially.
5. Don’t Pin Your Own Stuff All the Time
When you’re creating your boards, you may be tempted to pin only images that are from your personal blog and website. It’s possible to make boards that feature only the personal items of you or your affiliates products (if you’re selling items) or blogs (if are a blogger, or another creator of content.)
Do not succumb to this desire. Refuse it with all your ability.
If you pin only your own personal content on Pinterest it will not be a success as an individual pinner. There won’t be a steady circulation of targeted visitors you’ve been hoping for.
Some experts suggest you restrict the number of pins which link to your personal blogs or pages of products Some experts say that a single day is sufficient.
I’m not a big fan of rules that seem to be arbitrary However, I’m sure you’ll be able to tell when you’re pinnioning your own personal stuff to much. You’ll be feeling like someone who’s a mess. It won’t be pleasant.
Follow your instincts. Don’t be a snob. Make sure you post quality content from other sites If it feels right, share one of your own articles as well. This will help you gain more attention than continuously advertising yourself.
6. Give ‘Em More of What They Want
You want to know the images and videos that users have been pinnin’ from your website?
You can find out more by visiting your site’s origin page in Pinterest. Go to: www.pinterest.com/source/[yoursitehere.com] to see your source page.
If you check your sources frequently you will be able to see what images are popular among Pinterest users. Once you’ve identified the pinners you like, offer them more!
7. Build Your Platform
If you are looking to get huge amounts of traffic through Pinterest you will require a large number of followers. You can get a large number of followers through:
- A little bit of pins each day, but preferably during the peak times of the day.
- Follow other people – discover interesting people to follow by visiting”Pinterest” and then the “Popular” or “Everything” tabs on your Pinterest navigation bar
- Post your pins cross-posting to Facebook and Twitter by using the integrated social media tools in Pinterest
- Display your personality. There’s no need to limit yourself to pinning pictures and videos that are relevant to your niche. Are you curious about what your personality is like on Pinterest? Visit Travel blogger Jodi Ettenberg’s Pinterest boards for Marshmallow Fans or trees that look like Broccoli Pinterest boards.
8. Host Discussions
Pinterest can be utilized to increase discussion. It’s also worth it to invest some time into receiving more comments about your pinterest pins. Many of the fantastic ideas from Jon’s article regarding how to increase the number of comments to your website can also be used to your Pinterest world. Make sure you respond to any comments that you receive Ask questions that are easy to answer, offer them a motivational speech or share an emotional story.
The marketing team at the pediatric personnel agency PediaStaff have established themselves as their own Pinterest empire through weekly discussions and creating amazing content for their fans. Take a look at the discussions boards for inspiration.
9. Sponsor Competitions That Don’t Suck
Contests can be overdone on Pinterest like you do with the other social media platforms. Some people may even critique your actions because you’re “buying” followers using contests.
However, I believe you can create an Pinterest contest that’s not a disaster. If they are done right challenges on Pinterest can generate buzz for your company and be interesting and exciting for contest participants too.
To organize a contest that’s not a flop:
- Ask your followers and customers to design pinboards around themes you decide to choose. The department store Harrod’s situated in London recently hosted an event that enticed their followers to come up with storefront ideas that were inspired by queen Elizabeth’s Diamond Jubilee this summer. Better Homes and Gardens also had similar “Dream House” contest for their Pinterest customers.
- Simple is best. Don’t require contest participants to complete five things to be eligible. It should be a two-step process create a board and let you know about that board (whether it’s via Twitter or email, or a commenting on a blog)
- Make sure that you write all rules on the blog. You can then link to that blog post on a designated competition Pinterest board.
- Start and end your contest in time.
- Make a huge announcement of the winner. You want to ensure that the winner will be a big hit with the media So, make sure you post the winners’ board on your blog, post about the contest in Twitter and Facebook and then make a huge fuss about the contest on Pinterest. The more you promote your contest and the prize more people are likely to take part in the next contest.
- Do not participate in contests that often. Every once or twice is sufficient.
The Bottom Line?
It turns out that getting a lot of visitors and earning money through Pinterest is not simply an urban legend. it’s happening to bloggers with smart minds all over the world.
However, you cannot relax and watch the pinners visit your site and buy it is time to get involved.
Stop pinning random things and wishing that traffic will come in – choose one of these suggestions and start getting it in place. One small step.
You can then go out and get yourself a slice of that delicious Pinterest pie. It’s delicious, rich and certainly worthwhile to fight for.
