Source: FreePik
The food industry is rapidly growing as people bury themselves more and more in work with no time to cook daily. One of the important factors apart from the taste of the food is the packaging that it comes in. Customers tend to avoid plastic packaging as it is harmful to the environment. One such alternative is Kraft paper made from wood pulp. Read on to find out the important 7 things you should consider when picking Kraft boxes for your food business.
1. Your Brand’s Budget
The most important step is to start with your brand’s budget. There are different materials available in the market, and with customizations, each piece can have a different cost. This is why setting a budget before you even begin hunting for the perfect Kraft boxes for your business is crucial. Kraft is one of the best food-safe cookie packaging, in addition to being lightweight and cost-effective. This means you can get high-end boxes within a limited budget with this material.
2. Environmental Impact
Customers appreciate zero-waste packaging ideas because most are trying to reduce their carbon footprint by making eco-conscious choices. Kraft is one of the sustainable packaging materials that has a very minimal impact on the environment. This material can easily be disintegrated after use and leaves no harmful residue in the environment. By marketing the benefits of Kraft to customers, you can surely nail sales.
3. Quantity of Kraft Boxes
How many boxes are you looking for? Even if your business is on a small scale, you must order your kraft boxes in bulk. This way, you can avoid any potential supply chain issues that may arise in the future. What will you do if there’s a bulk order that is due tomorrow and you have no packaging boxes? This is why choosing bulk quantities for the boxes is important. Moreover, you get to save on costs. Getting Kraft boxes at market price vs wholesale price varies a lot, and this is the reason that food businesses contact manufacturers directly rather than opting for a third-party.
4. Size of the Boxes
One of the best things about food businesses is that a customer can always find different portion sizes. This means that if one person is hungry, they can get a portion size that is sufficient for them. But if they are out with friends, they certainly can even get family-sized portions. But how can you pack these different portions? In different-sized packaging!
By opting for more than one size of the packaging boxes, you can ensure that each portion size remains safe inside the packaging during delivery. You can give customized dimensions to the manufacturer or choose the sizes that are already available in the market. You can start as small as 3” and go as high as a 15” long box for your food items. Have a look at some of the sizes for Kraft food boxes:
- 4” x 4”
- 6” x 7.3”
- 7.5” x 3.3”
- 12” x 8”
- 13” x 10”
- 15” x 4.5”
5. Types of Kraft Boxes
Are you selling more than one type of food? Maybe you have hot dogs, fries, lasagna, pasta, burgers, and bagels. When having different products, you cannot choose the same packaging for each type of food item. Hot dogs are usually packed in a sleeve, as they are always eaten immediately. Burgers and pasta can be packed in tuck boxes, and fries either come in a tray or a box, as per the seller’s desire. This is why you must choose different types of boxes. Have a look at the following boxes you can choose for your food business based on the food item you are packing:
● Takeout Boxes
Takeout boxes are a type of tuck box packaging with an auto bottom lock. The top side of the box has flaps that are tucked into each other to close the box. These boxes are also known as Chinese takeout boxes, as most food businesses pack chow mein, lo mein, and now even ramen in these boxes. You can get these boxes when selling noodles.
● Tuck Boxes
Tuck boxes with flaps that tuck on the sides of the box are used for packing burgers and fries. These boxes provide a durable locking mechanism, ensuring the products inside remain safe from factors like dust and water. You can add perforations in small sizes to allow air to pass and avoid the products inside from getting soggy.
● Gable Boxes
Gable boxes with their roof-shaped structure and a top handle are usually used to pack items like fins, cupcakes, cookies, and even bagels. You can use these boxes with a window so customers can have a look at your products before they finalize their purchasing decisions. Gable boxes can also be used as a secondary packaging when packing products that can be spilled, like curry, soup, black pepper chicken, chicken manchurian, and other liquid food items.
6. Customizations
One of the most important factors is brand retention in customers’ minds. And this can be done through customizations. By choosing several customization options and choosing the perfect ones for your kraft boxes, you can have a robust brand memory in customers’ minds. Have a look at how you can make your brown Kraft boxes more attractive for customers to remember:
● Designs
Choose different types of designs for your Kraft boxes to make them visually appealing. You can do a competitive market analysis and keep the customer demand in mind when choosing the designs for your boxes. Some designs to consider are:
- Minimalist
- Textured
- Rustic
● Colors
Go for visually appealing colors, and do go through the color psychology to see which color is associated with which emotion and why. Ask your followers through social media polls and surveys what color they would like to see on your Kraft food boxes. You can consider the following pallets
- Pastels
- Retro
- Bold
7. Supply Chain
Supply chain plays an important role in establishing a business’s reputation in the market. Consider the manufacturer that has effective supply chain management practices to ensure you get your Kraft boxes intact. Get to know the entire process of the manufacturer before placing your order to avoid any discrepancies in the future.
Reduce Your Brand Carbon Footprint & Protect Your Food with Kraft Boxes!
Choose durable and cost-effective Kraft food boxes to ensure your food items remain safe during delivery. Market the benefits of using Kraft packaging on the environment to attract customers with the same values as your brand. Add your brand’s logo for brand retention.
