If you’re looking to grow your brand on social media, working with influencers is one of the best ways to do it. The creators marketplace is booming, and there are many different ways you can partner with influencers to promote your products. Let’s look at five proven ways to work with influencers and get the best results for your brand.
-
The Art of Influencer Gifting: Starting Simple with Free Products
Think of influencer gifting like making a new friend – you start by giving something first. This means sending your products to carefully chosen influencers for free. Using a brand and influencer platform, you can find influencers whose followers match your target customers. For example, if you sell baby clothes, you’d want to work with mom influencers who have followers interested in parenting products. The best part? You only pay for the cost of your product.
-
Sponsored Content: Paying Influencers to Share Your Brand
When you’re ready to take things up a notch, sponsored posts are the way to go. This means paying influencers to create content about your brand. It could be Instagram posts, TikTok videos, or even podcast mentions. The creators marketplace offers lots of ways to pay influencers – you could pay a flat fee, give them a commission when they make sales, or do a mix of both.
-
Giveaway Campaigns: Getting People Excited About Your Brand
Giveaways are like hosting a party where everyone has a chance to win something cool. You work with an influencer to give away your products to their followers. To enter, followers usually need to do things like follow your brand, like a post, or tag their friends. This gets lots of people interested in your brand quickly. While giveaways can get lots of attention quickly, make sure you have a plan to keep people interested in your brand after the giveaway ends.
-
Brand Ambassador Programs: Building Long-Term Relationships
Unlike one-time influencer posts, brand ambassadors regularly share your products and become the face of your brand. They truly believe in what you sell and won’t promote your competitors. The brand and influencer platform world has tools to help you manage these longer relationships. Start by testing how well you work with an influencer through a few regular posts. If things go well, you can invite them to become a brand ambassador. These partnerships can grow beyond just social media posts – ambassadors can help at events, give you product feedback, and build a community around your brand.
-
Account Takeovers: Letting Influencers Run Your Social Media
Account takeovers are like letting an influencer host your social media channel for a day. They post content on your brand’s account and tell their followers to come watch. This brings fresh energy to your social media and helps you reach new people. Before the takeover, plan exactly what kind of content they’ll post and for how long. While giving someone else control of your account might seem scary, it can really boost engagement and give your followers something new and exciting to see.
Conclusion
There are many ways to work with influencers, and each has its own benefits. Whether you start by sending free products or jump right into paid partnerships, the key is picking the approach that fits your goals and budget. Remember, the most successful brands often use a mix of these strategies, adjusting their approach based on what’s working best.
