In 2025, increasing engagement of your Instagram profile is very, very difficult. If you want your Instagram profile to get noticed, engagement plays a major role. Likes, comments, shares and saves show that people enjoy your content and want to connect with you. The more engagement you get, the more visible your posts will become which helps you reach new audiences.
With a few easy changes, you can build stronger relationships with your followers. In this article, we will share five simple tips to increase engagement on your Instagram profile and keep your community active and growing.
Maximize Reach with Perfect Timing
Posting at the right time can make a huge difference on Instagram. Even the best content cannot go viral. Use Instagram Insights to check when your Instagram followers are most active and try to share your content during those peak times. For many accounts, evenings or weekends work very well, but every niche audience is totally different.
Test out a few times and see what brings the best results. Once you know your high engagement time, stick to it. Post always when your audience is ready. It increases your chances of more likes, comments and shares.
Use Hashtags That are relevant
Hashtags help more people to discover your posts but only if you use the correct ones. Think of them as labels that tell the Instagram algorithm what your content is about. Instead of adding your caption with too many random tags.
Only choose hashtags that match your photo, video, or niche. Local hashtags are also great if you want local people to notice your account. When you pick hashtags that fit your content, your posts reach the right audience and your engagement boosts naturally.
Collaborate with local influencers
Working with local influencers is a simple way to grow your Instagram engagement. These influencers already have a large followers base who trust them and when they share your brand, it feels more genuine.
You do not always need big names even local influencers with loyal audiences can make a big impact. Look for people whose matches your niche so the partnership feels natural. Collaborations can be as simple as a shoutout, a giveaway or creating content together. By teaming up with the right influencers, you can reach new people and build stronger connections in your community.
Share BTS as Content
People always love seeing what happens behind the scenes because it feels real. Sharing BTS content on your Instagram shows the human side of your brand and makes followers feel more connected to you. It could be a reel of your work process, a fun team moment or even bloopers that show authenticity.
This type of content does not have to be perfect. When followers see the effort and personality behind your posts, they are more likely to engage, comment and share because they feel part of your journey.
Share UGC Content
Sharing UGC is one of the simplest ways to boost your engagement on Instagram. When your followers share your brand photos or videos and sometimes they share reels using your product, reposting their content shows your appreciation to them. When People’s content is featured, it makes them feel valued and part of your community.
UGC also gives you fresh content ideas without too much effort. Sharing their content not only saves time but also strengthens your connection with followers.
