5 Best Real Estate SEO Agencies (Ranked)

Introduction

SEO remains the most reliable way to build owned marketing equity in real estate. Paid leads spike and fade. Strong search programs compound. Each page you publish can rank, attract intent, and convert for years with minimal marginal cost. 

This ranked guide focuses on agencies that do more than tweak titles. They architect information, produce market content that actually earns links and dwell time, fix technical bottlenecks, and connect results to appointments and GCI. 

We chose five firms with distinct strengths so you can match by use case, budget, and timeline rather than guess from sales decks.

How We Ranked

We prioritized what moves signed agreements. Strategy, technical health, and content quality form the base. Links, local structure, and reporting determine lift and durability.

Core factors and weights

• Strategy depth 25%: clear ICP, positioning, and a quarterly roadmap tied to listings and appointments.
  
• Technical SEO 20%: crawlability, speed, index control, structured data, and site hygiene.
  
• Content quality 20%: local IA, neighborhood frameworks, topical clusters, and editorial standards.
  
• Link acquisition 15%: repeatable outreach, digital PR, and clean anchor strategy.
  
• Reporting 10%: UTMs, pipeline stages, dashboards tied to GCI.
  
• Ownership 10%: your domain, your content, export paths, portability.
  

Business fundamentals we checked

Contract clarity, service bandwidth, onboarding structure, and the ability to scale across markets and agents without breaking process.

Proof required

Documented plans, visible IA examples, sample dashboards, and case narratives that connect work to measurable pipeline outcomes.

1) InboundREM — Best Overall 

InboundREM builds real estate SEO programs around websites you own. The work starts with market research and an information architecture that matches how buyers and sellers search. Neighborhoods, schools, new construction, and lifestyle topics become clusters that earn rankings and create natural paths to lead capture. Technical fixes protect crawl budget and speed. Content and internal links compound over time, so each new page lifts the next.

Best for

• Agents and teams who want durable organic lead flow
  
• Markets where hyperlocal pages and builder content influence listings
  
• Owners who value portability and full control of site and data
  

Core program

• Technical SEO: site audits, index control, structured data, speed hardening
  
• Local IA: scalable frameworks for neighborhoods, communities, and market pages
  
• Editorial: keyword research, briefs, long-form pages, internal linking maps
  
• Conversion: IDX tuning, registration logic, saved searches, market reports
  
• Measurement: clean UTMs, pipeline tracking, dashboards tied to appointments and GCI
  

Strengths

• Clear ownership model with export paths
  
• Architecture designed to support hundreds of local pages without bloat
  
• Editorial standards that keep content useful, not filler
  

Tradeoffs

• Results build with cadence. If you want only short-term spikes, the model will feel slow.
  

30/60/90 day plan

• 0–30: audit, tracking cleanup, IA map, publish first cornerstone pages
  
• 31–60: expand clusters, build internal links, launch nurture around saved searches
  
• 61–90: scale winning page types, add market reports, tighten reporting to signed agreements
  

Fit check

• You plan to publish consistently
  
• You want organic growth that does not depend on constant ad spend
  
• You want the option to change tools later without losing your equity

2) Carrot (InvestorCarrot) — Fast lift for investors and wholesalers

Carrot focuses on getting motivated-seller and investor sites ranking quickly with a structured, template-driven approach. The playbook is straightforward: launch a fast site, publish proven page types for your target niches, and layer in steady content and conversion elements that turn searchers into appointments.

Best for

• Investors and wholesalers who need seller leads fast
  
• Agents targeting off-market deals or distressed-seller niches
  
• Operators who prefer a guided template over heavy custom dev
  

Core program

• Site launch: prebuilt layouts tuned for investor and seller intent
  
• Local SEO structure: location pages, service pages, and blog templates you can scale
  
• Content engine: guided outlines, keyword prompts, and a cadence you can sustain
  
• Conversion: trust elements, forms, click-to-call, and simple split tests on headlines/offers
  
• Tracking: baseline dashboards for form fills, calls, and page performance
  

Strengths

• Very fast time-to-value with minimal setup
  
• Clear page types for seller niches that reduce decision fatigue
  
• Simple optimization loops that non-technical teams can run
  

Tradeoffs

• Templated design limits deep customization
  
• Advanced technical SEO and complex information architecture are outside the core model
  

30/60/90 day plan

• 0–30: launch site, publish core location and service pages, add reviews and trust badges
  
• 31–60: publish weekly posts targeting long-tail seller queries, test two headline/offer variants
  
• 61–90: expand into neighboring markets, build internal links, refine intake and follow-up scripts
  

Fit check

• You want speed over bespoke design
  
• Your niche is motivated sellers or investors
  
• You’ll maintain a simple, steady publishing rhythm
  

3) Dakno — Managed SEO on a proven template base

Dakno serves agent teams that want a reliable platform with hands-on SEO help. The model pairs a stable website framework with ongoing content and technical upkeep. You get a site that loads quickly, a structure tuned for local search, and a service team that keeps pages optimized while you focus on listings and client service.

Best for

• Growing teams that need a turnkey site plus managed SEO
  
• Multi-neighborhood coverage where templated local pages help scale
  
• Leaders who want steady progress without heavy internal hiring
  

Core program

• Technical care: speed tuning, crawl management, structured data, issue remediation
  
• Local IA: neighborhood, subdivision, and condo page templates you can roll out in batches
  
• Content support: briefs, copy edits, and periodic long-form pieces for priority areas
  
• Conversion setup: inquiry forms, saved searches, registration options, market snapshots
  
• Reporting: baseline dashboards for traffic, rankings, and lead flow with monthly reviews
  

Strengths

• Predictable platform with proven page types for local SEO
  
• Service team that handles recurring technical tasks and content polish
  
• Scales well for teams covering many neighborhoods
  

Tradeoffs

• Template constraints limit deep customization for complex markets
  
• Link acquisition programs are lighter than specialist PR firms
  

30/60/90 day plan

• 0–30: site audit, speed fixes, publish priority neighborhood pages, align tracking
  
• 31–60: add subdivision pages, refresh key listing pages, optimize internal links
  
• 61–90: expand content to adjacent markets, refine conversion gates, review rankings and pipeline
  

Fit check

• You want managed SEO on a stable platform
  
• Your growth plan involves many local pages
  
• You prefer steady, incremental gains over custom builds
  

4) Victorious — Best technical SEO program for competitive metros

Victorious excels at process. If your site structure, crawl budget, or indexation is holding you back, a rigorous technical program can unlock gains that content alone cannot. For multi-city teams and brokerages, this means faster discovery, cleaner signals, and fewer leaks between search and lead.

Best for

• Competitive metros where technical debt suppresses rankings
  
• Multi-market teams with complex navigation and filters
  
• Site migrations, redesigns, or platform changes that risk equity
  

Core program

• Audit and remediation: crawl maps, log-file insights, robots and index rules, canonical strategy
  
• Architecture: pagination, faceted navigation controls, category and subcategory design
  
• Speed and UX: image handling, scripts and styles, Core Web Vitals improvements
  
• QA: change control, test plans, and rollback paths to protect rankings
  
• Measurement: baseline technical KPIs tied to traffic and conversion lift
  

Strengths

• Systematic technical troubleshooting that scales across large sites
  
• Clear documentation for devs and marketers to execute in parallel
  
• Useful for safeguarding SEO during big site changes
  

Tradeoffs

• Industry agnostic. Real estate content frameworks and IDX nuances may require coordination with your web team.
  
• Link building and editorial may need to be sourced separately if you want a full-funnel program.
  

30/60/90 day plan

• 0–30: full audit, prioritize defects, quick wins on index bloat and speed
  
• 31–60: fix architecture issues, ship templates, stabilize vitals, set monitoring
  
• 61–90: harden QA, document playbooks, hand off routines, layer content and links on a cleaner base
  

Fit check

• You have traffic but uneven rankings or crawl issues
  
• You are planning a migration or redesign and want to protect equity
  
• You have resources to implement technical recommendations quickly
  

5) Stellar SEO — Best link acquisition and digital PR to accelerate authority

Stellar SEO is a specialist for earning high-quality links at scale. If your technical base is sound and your content is strong but rankings plateau, authority is likely the bottleneck. Stellar focuses on outreach, digital PR, and placement quality so your best pages gain the signals they need to outrank entrenched competitors.

Best for

• Teams with solid content and tech needing authority to break into top positions
  
• Brokerages launching new markets that require rapid trust signals
  
• Sites with niche or local topics that need relevant, editorial links
  

Core program

• Research: competitor gap analysis, anchor plan, page-level prioritization
  
• Prospecting: topical and geographic relevance checks, editorial quality screening
  
• Outreach: relationship-based pitches, digital PR angles, negotiated placements
  
• Execution: diversified link types (features, resources, interviews, data roundups)
  
• Governance: cadence controls, anchor variety, velocity management, link QA
  

Strengths

• Repeatable outreach framework that scales without reckless anchors
  
• Focus on relevance over raw volume, protecting long-term trust
  
• Clear mapping of links to priority pages and measurable ranking lifts
  

Tradeoffs

• Content and technical foundations must already be in place; this is not a full-stack SEO retainer
  
• Results depend on your responsiveness for approvals and timely content assets
  

30/60/90 day plan

• 0–30: audit competitors, define anchor and page map, build prospect lists, draft PR angles
  
• 31–60: launch outreach, secure first placements, monitor anchor spread and early movement
  
• 61–90: expand prospect pools, double down on winning angles, report lifts and refine targets
  

Fit check

• Your top pages hover on page one but struggle to climb
  
• You can supply or approve assets (quotes, data, visuals) for PR pitches
  
• You want authority growth without risking spam or footprint issues
  

Comparison Table for Real Estate SEO Agencies

Agency	Ownership	Local SEO depth	Links focus	Best for
InboundREM	You own site/content	Advanced IA and scalable clusters	Selective, content-led	Compounding organic growth
Carrot	Hosted; export content	Structured templates	Light	Investors/wholesalers needing speed
Dakno	Hosted; you own content	Templated neighborhood/subdivision pages	Moderate	Teams wanting managed SEO
Victorious	Works on your stack	Coordinates with your team	Secondary	Complex sites and migrations
Stellar SEO	Works on your assets	N/A	Primary strength	Authority lift for plateauing sites

FAQs

How long until meaningful rankings?

Expect the first movement in 30–60 days as technical fixes ship and cornerstone pages index. Meaningful keyword wins often arrive in months 3–6. Competitive metros can take longer. Cadence and quality control the timeline.

Do I need links if I publish great content?

Strong content and clean architecture are the base. Links accelerate authority and push competitive terms over the edge. Rule of thumb:

• Fix technical issues first
  
• Publish and interlink your best pages
  
• Add links to priority pages once content is stable
  

Can I switch platforms without losing SEO?

Yes, with planning. Protect URLs, redirects, internal links, and schema. Keep title/meta patterns intact. Freeze major changes during migration week. Verify tracking before and after.

What should my monthly budget cover?

Three lines cover most needs:

• Technical upkeep and audits
  
• Content research, briefs, writing, internal links
  
• Link acquisition or digital PR for priority pages
  

What metrics prove SEO is paying for itself?

Track a ladder, not a single number:

• Impressions and non-brand clicks
  
• Rankings for target neighborhoods and services
  
• Leads, appointments, signed agreements
  
• GCI attributed to organic
  

How much content do I need?

Ship a consistent minimum. One cornerstone page per month plus two support pieces can work if quality is high. Scale only when you maintain standards.

What makes “local IA” different from a blog?

Local information architecture organizes neighborhoods, communities, schools, and builder pages into a navigable system. Blogs support that system but do not replace it.

How do I evaluate an agency demo?

Ask for:

• A 30/60/90 plan with owners and deliverables
  
• An example invoice and dashboard
  
• Two sample pages that reflect your market structure
  If any of those are vague, keep looking.