When Instagram was first added, it came as a solid platform to connect, share, and promote a business. However, now businesses are also using it to provide customer support in real time. According to the top social media management company in Delhi, a business account on Instagram offers so many exciting features. For instance, you can save your precious time and effort by scheduling the posts. However, before you try this amazing platform for your business, you should explore this post for more details.
What is an Instagram Business Account?
When it comes to what does mean by Instagram business accounts, it is a way brands can use to monitor engagement and interactions with the audience. Since personal accounts do not offer such analytical tools, you should switch to a business profile.
Through this, you can expand the reach of your business and gain an insight into the client base. In addition to this, business Instagram offers an easy medium to connect and interact with their targeted audience.
Apart from this, Instagram for business offers exclusive features for the easy management of the profile.
By having a presence on this platform, you can do the following for your business:
- Know about your targeted audience and followers.
- You can get to know how they are interacting with your stories and posts.
- Set your ad campaigns and track the progress.
- You can promote your posts and add share buttons.
- Get details about the performance of your posts/stories for a specific period.
- You can add important details about the business such as contact number, location, business hours, etc.
How to Create an Instagram Business Account?
Before you implement Instagram Business Strategies, you should create an account first. To know the steps, check out the following details:
- Step 1: Select the 3 horizontal lines given in the top right corner.
- Step 2: Press the ‘switch to professional account’ by selecting SETTINGs.
- Step 3: Choose the ‘Creator’ or ‘Business Account’ option.
- Step 4: Since you are a business, you should select the ‘Business Account’ option as ‘Creator’ is for sole proprietors and influencers.
- Step 5: Connect to the Facebook page now (note: admin access will be needed for this).
- Step 6: Once the account is available, your Instagram business profile is all set to use.
IMPORTANT: Keep in mind that a business account cannot be kept private. It means the account should be changed to public.
How to Add Instagram Business Account to Your Facebook Business Manager?
If you need an Instagram Ads Account, you will need two things – a Facebook page and an account for advertising. Hence, you will not need the Facebook Business Manager profile. Instead, you can connect your Instagram account with the Business Manager to review, track, and answer comments on the ads.
To do so, you can follow the steps described below:
- Step 1: Browse through the Facebook account and open Business Manager.
- Step 2: On the left side, you will see the ‘Business Settings and Instagram Accounts’ option. Click on it.
- Step 3: Hit the button ‘Click New Instagram’ and enter your credentials to log in.
- Step 4: To permit the ad accounts so that you can access the Instagram account, carefully check every box available near the ad accounts.
- Step 5: Click on the button ‘Save Changes’ to complete the process.
How to Add Instagram Advertising Account to Your Facebook Account?
You cannot use the personal Instagram Ads Manager. The same thing goes with Facebook ads as the same tools are used for hassle-free management. According to the leading social media management company in Delhi, you can access advertising options such as the Facebook Marketing API, the Facebook Power Editor, and the Facebook Ads Manager. Along with this, you can also make the best use of Instagram Partners for your ads.
If you want to set up your Facebook Ads account, you will need to consider the steps listed below:
- Step 1: Go to the settings of the Business Manager.
- Step 2: Select the option ‘Ad Accounts’ available under the tab ‘People and Assets’.
- Step 3: Click on the ‘Add New Ad Accounts’ option available on your screen’s right side.
- Step 4: Choose between the following options – ‘Request Access to an Ad Account’, ‘Claim Ad Account’, or ‘Create a New Ad Account’.
- Step 5: Enter your ad account’s ID to request access or claim your ad account.
Apart from this, you will need to follow the steps given here to add the Instagram account to the Facebook ad account:
- Step 1: Open the Business Manager and click on the Business Settings first and then Instagram Accounts.
- Step 2: Select the option saying ‘assign ad accounts’ that you want to make an ad account.
- Step 3: Carefully check the boxes next to every ad account. Select the one you want to use for Instagram ads and save the changes by hitting the button ‘Save Changes’.
How to Add New Users to Your Instagram Ads Account?
You may want to give access to the Instagram business account to your digital marketing and other relevant team members. For this, admin access is all you need. In order to give access or add new users, you will need to follow the steps discussed below:
- Step 1: Visit the Facebook Business Manager and open Settings.
- Step 2: Choose the account or individual you want to share the access of your Instagram Business from the list.
- Step 3: Once you select, click on the Add New People option.
- Step 4: Now, select between Product Catalogs or Ad Accounts by clicking on the option Assign Assets.
- Step 5: Hit the Save Changes to add new users.
Note: You can assign as many roles to the co-workers or partners. This includes ad agency (page advertiser), group members (page editor), and more.
Summing it up!
Instagram for business is specifically useful as you will get several features that are not available with individual accounts. These include analytics, action buttons, an upgraded bio, an Instagram shop, links in stories, chatbots, advertising tools, and more. In case you want to have a solid presence on this growing platform, you can get in touch with Value4Brand Reviews, the best social media management company in Delhi. They will help you create and manage the profile like a pro. For more details, contact them now.
