Today, the internet is replete with so many social media channels. But, Facebook still stays number one concerning its followers. Statista reports that there are over 3 billion Facebook active users in the second quarter of 2023.
Another report shared by Socialpilot reveals that around 80 million business pages are on Facebook. Having an online presence through Facebook can help businesses to get more brand awareness and consumer reach. However, establishing an online presence through social media, like Facebook is not enough. You need plenty of followers with similar interests to boost your business on Facebook. Follow this comprehensive guide to learn – how you can increase Facebook followers organically:
Ways to get more Facebook followers
From running Facebook ad campaigns for beginners to influencer marketing, there are plenty of ways to increase your Facebook followers. Here we come with some effective ones, to help you gain more followers quickly:
1. Invite people to follow your page
The simplest and easiest way to increase your Facebook likes or followers initially, is to invite people. You can share your Facebook page like an invitation to your Facebook friends. Besides your friends list, you can request your acquaintances to follow or like your page.
In this way, you will have quick followers. Then try to ask your followers to share the page among their circles. Initially, you can get a handsome amount of followers by pursuing this method.
2. Try to create authentic and attractive content
Whether you are doing marketing through websites, social media channels, or any other platform, content is crucial. Without content, your marketing campaign is worthless. The increase in the number of followers may also depend on quality content.
When people find informative content with credible sources, they not only follow the source but also share content with other people who have the same interests.
3. Run Facebook ads
Running Facebook ads is considered the modern and quick way to reach a large number of relevant communities within a short time duration. Statistics have shown that Facebook ad is reachable to 2.11 billion people, out of which 63.7% of individuals are Americans over 13 years of age. So, advertising your business page on Facebook can help you reach more followers.
Another notable thing about the Facebook ad is that it only shows your content to the people according to the preferences you set while setting up the ads. Businesses who find Facebook advertisement costly, or looking for instant followers can go with the option of buying Facebook page likes. Buying likes will help you get more likes and followers more instantly compared to Facebook advertisements.
4. Go Live
Going live is among the most influential features of Facebook. When you go live and tell your audience about yourself, they can have a quite clear idea about your products or services. Providing your audience with a clear idea about you helps you build a trusted bond between you and your audience.
Here we come with the experts’ tips for going live. Try to convince your customers about what unique benefits they can get from your services. Also provide them with product tutorials, like how to use a particular product. You can also share your manufacturing process and campaigns with your audience. All these ideas will help you grab customers’ attention.
5. Partner with influencers
Partnering with influencers is considered another most effective way to enhance your followers. Influencers, due to their huge fan following, are considered giants or stars on social media.
They can be celebrities, sportspeople, marketing professionals, instructors, and others. You must contact the influencers relevant to your niche and request them to endorse your services or brand.
6. Add a Facebook like widget
Inserting a widget, that shows Like Us on Facebook button, to websites can help your audience or visitors to know about your social media presence. Your users will like your Facebook page to get updates regarding your services.
Ensure that you have posted the widget at the right place where more people can easily see it. It is advisable to add a widget on your homepage and all other posts’ pages. Post it on the header or visible area to get maximum benefits.
7. Create video content
It has been seen that people show more interest in video content on Facebook compared to content comprised of images and texts. Meta report reveals that around 1.25 billion users visit Facebook Watch every month. This is the reason experts recommend creating video content to get more reach.
Try to create or add informative, attractive, and easily understandable video content on your Facebook business page. It will help attract more people, increasing your Facebook followers.
8. Keep engaged with your community
Regularly engaging with your audience helps leave a unique impression on them. Facebook pages with little or no interaction with their audience tend to lose their audience’s attention.
Try to add relevant posts regularly. Arrange events, polls, and quiz sessions on the Facebook page. You can also ask for product recommendations and suggestions from your audience. It will help you keep them engaged and share your profile with others. Consequently, it will help you in increasing Facebook followers.
9. Add hashtags to your posts
Adding hashtags to your post helps reach your post to the more relevant audience who search for the relevant products or services. Experts suggest adding hashtags that are quite relevant to the products and services you are offering.
However, you must research to know in what manners users search for a particular product. You must also add variations to make your post more engaging. For example, if your keyword is #fashion, you can put related hashtags, including #styles, #shopping, #outfitoftheday, and others.
10. Show a popup for liking your page
You can show a pop-up to your website that will request your visitors to like or follow the Facebook page before processing any post on your website.
Ensure that the pop-up is applied on all pages and is working accurately. Another tip for you is to add compelling and encouraging captions on this pop-up that will encourage your users to hit like or follow.
11. Create shareable content
You are surely familiar with the trends of sharing reels on social media. Have you ever noticed what makes people share reels on social media?
This is relevancy first of all, then content nature encourages people to share reels with their acquainted ones. Create unique content and you must also add attractive elements, including questions, polls, and recommendations. This will encourage people to share content with others.
12. Post consistently
You must be consistent on Facebook if you want to get more followers or engagements. As we mentioned above, Facebook pages with fewer interactions may lose potential customers.
Ensure that you post regularly or daily. If you are unable to create and post on Facebook daily, you are advised to arrange a calendar and schedule your Facebook posts.
Conclusion
Facebook is still ranked the number one social media channel or platform in 2023. The reason behind its higher rank or popularity is the number of active users and ways of sharing content. You can post simple images, share reels, and upload long videos.
Businesses are on a large scale on Facebook and getting exceptional benefits. If you are thinking of using Facebook as your next marketing strategy, do not think much and start your marketing today. We recommend you read all the discussed points clearly, helping you increase your followers and keep them engaged on Facebook. Engaging a large and active community on Facebook will surely help you increase your revenue.
