What Does an Animated Video Agency Do? A Beginner’s Guide

Making a video that explains something clearly can be harder than it sounds. Many people try to do it on their own and end up with something confusing, boring, or just not good enough. They might have the idea, but they don’t know how to turn it into a video that makes sense and looks professional.

That’s where an animated video agency can help. These are the teams that plan, write, draw, and build videos from start to finish. If you’re not sure what they actually do or how they work, this guide will walk you through it in a way that’s easy to understand.

What a Video Agency Actually Does

An animated video agency is like a small creative team that builds videos from start to finish. They don’t just press a button and make things move. They plan everything, write the words, draw the pictures, make them move, and add voices and music. Every little piece is made to fit together so the message is easy to understand.

Here’s what they usually take care of:

Planning and ideas
Writing the script
Sketching scenes (storyboard)
Making art and animation
Recording voices and sounds
Editing and final touches

How They Work: Step-by-Step

Making an animated video takes more than just talent. There’s a process behind it, and a good agency knows how to keep it smooth and simple.

1. Talk & Ask Questions

The first thing they do is talk to you. They ask what your goal is, who you’re trying to reach, and what message you want to share. This part helps them shape everything that comes next.

(Sources: The CEO Views, Digital Brew, Venture Videos, Wikipedia, Yans Media)

2. Write Script

Once they understand your idea, they write a short and clear script. This is the base of the video—every scene and line depends on it.

(Sources: Yans Media, Gisteo)

3. Create Storyboard

After the script is ready, they sketch out the main scenes. These are quick drawings that show what each part of the video will look like. It’s like a comic strip that sets the plan.

(Sources: Powtoon, Venture Videos, Yans Media)

4. Draw Art

The team then creates clean digital drawings to match the storyboard. This is where they decide the style—maybe flat 2D, smooth icons, or something a little 3D, depending on your need.

5. Animate & Add Sound

This is the part where the video comes to life. They move the drawings, match them with voice-over, and add sound or background music.

(Sources: Flearning Studio, Venture Videos, Digital Brew)

6. Review & Fix

You get to watch the first version and give feedback. Maybe you want the voice slower, or the color changed—they’ll make small edits based on your notes.

7. Send Final Video

Once everything looks and sounds good, they send you the final file. It could be a short MP4 for your website or a GIF for social media.

Types of Animated Videos

Animated video agencies don’t just make one kind of video. They offer different styles depending on what you need. Here’s a quick look:

Type	What It Looks Like	Best For
Explainer & Demo	Short, clear story about a product or idea	Teaching or sales
Brand or Company Story	Shows who you are and what you care about	About us or intro video
Motion Text or Info	Moving words and icons	Facts, stats, concept help
2D vs 3D vs Mix	Flat art vs 3D shapes vs a mix of both	Depends on style and budget

Each type helps in a different way. Some work best for ads. Some help explain an idea. Others just make your brand feel more alive.

Why Work with an Agency?

Making a great video takes more than a good idea. That’s where an agency steps in.

They know how to tell your story in a clear and smart way
You don’t have to do the hard parts—they take care of everything
They might even have voice actors, music experts, and editors on their own team

This means you get a video that looks sharp, sounds right, and is ready to use.

How to Pick the Right One

Not every agency is the same. Here’s how to find one that fits you:

Check their past videos—do they feel right for your brand?
Ask about their process—will they listen to your ideas along the way?
Talk about timing—how fast can they make a short video?
Read reviews or see if other clients got results from their work

Picking the right agency means you’ll spend less time fixing things and more time sharing your video with the world.

Money & Value

The cost of an animated video can change depending on a few things. A short and simple 2D video will usually cost less than a longer one with 3D graphics and custom voices.

What can make the price go up:

Longer video time
Fancy artwork or detailed animation
Adding professional voice-over
Using 3D instead of 2D

Even though the price may seem high at first, a good video can help people understand your message faster and remember it better. That can lead to more clicks, more sales, or just less confusion.

Tips for Your First Video

If it’s your first time working with a video agency, it helps to be a little prepared. You don’t need to be an expert—just clear about what you want.

Here are a few simple tips:

Write down who your video is for and what you want them to do
Share your logo, colors, and any words you want included
Ask the agency to give you a rough plan with dates
Keep your feedback easy to follow—say what works and what doesn’t

Being clear from the start helps the agency do their best work—and saves time for both of you.

Final Words

You don’t need to know animation to make a good video—you just need the right people to help. A good animated video agency listens to your ideas and turns them into something that works. Whether you’re trying to explain, teach, or sell, they can make it easier.

If you’ve got a message to share, a short video might be the clearest way to do it.